2. F EEL I N G GOOD: OVERVIEW
1. FEELING GOOD MI SSION
2. AIRPORT ACTIVITIES
3. AIRPORT ST RESS FACTOR S
4. SERVICES
5. THE FOUNDERS
6. WHY LAX
7. QUICK DEM OGR APHIC OF LAX
8. TRAVELER STATISTICS
9. TARGET AUDIENCE
10. TRAVELER REV IEWS
Saturday, January 12, 2013
3. FEELING GOOD
“A third of people who fly now believe the airport
experience is more stressful than the working week,
with nearly a quarter saying it is worse than moving
into a house” (Gibbons 2012)
The overwhelming anxiety and stress of traveling
has left travelers weary. The task of parking and
drop-off, to handling of luggage and security check
point creates a chaotic experience. Feeling Good
offers you a place of relaxation, tranquility, and
regeneration.
Saturday, January 12, 2013
4. AIRPORT VISITOR ACTIVITIES
Fact: Airport stress is closely
compared to hospital stress.
Baggage
Terminal Gate
Security
High Stress
Check In
Saturday, January 12, 2013
5. AIRPORT STRESS FACTORS
Lack of Control
Busy Environment
Confusion & Uncertainty
Crowding
Long Wait Times
Fear of Flying
Saturday, January 12, 2013
6. SERVICES MEANT TO LIFT THE
SPIRITS OF PASSENGERS
PREMIUM SERVICES:
Nap Pod (Quiet Room)
Massages: Neck, Foot, and Upper Body
Reflexology
Acupuncture
Teeth Whitening
Luggage Storage
Saturday, January 12, 2013
7. THE FOUNDERS
Theresa Harmon
&
Opal Brandy, DDS
Saturday, January 12, 2013
8. THERESA HARMON
CERTIFIED DBE
Owner of Wellness Spa in Culver City, CA
30 years in business
Licensed Aesthetician
Saturday, January 12, 2013
9. OPAL BRANDY, DDS
1985 Graduate of the University of Texas Dental School
Successful private dental practice for over 27 years
Saturday, January 12, 2013
10. WHY LAX?
According to 2011 statistics:
LAX is the sixth busiest airport in the world.
60 million passengers per year.
28% International Flyers
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11. TARGET DEMOGRAPHICS OF LAX- THE
THOMAS BRADLEY TERMINAL
HHI: $75,000
Single flyers average age: 34
Geography: 42% of flyers are from Asia
Saturday, January 12, 2013
12. TRAVELER STATISTICS
47% of travelers are alone
22% as a couple
47% of the travelers are married
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13. TARGET CUSTOMER
International Travelers
Couples
Ages 35-60
Saturday, January 12, 2013
14. TRAVELER REVIEWS
What would passengers prefer in their
favorite airport?
“I would like a quiet place to relax”
“As a traveler, I would enjoy a
warm and inviting ambiance”
“I want to be catered to.”
Saturday, January 12, 2013
15. FEELING GOOD
a place of relaxation, tranquility, and regeneration.
Saturday, January 12, 2013
