LAX: Tom Bradley Int’l TerminalSaturday, January 12, 2013
F EEL I N G GOOD: OVERVIEW                             1. FEELING GOOD MI SSION                             2. AIRPORT ACT...
FEELING GOOD              “A third of people who fly now believe the airport             experience is more stressful than ...
AIRPORT VISITOR ACTIVITIES          Fact: Airport stress is closely          compared to hospital stress.                 ...
AIRPORT STRESS FACTORS                             Lack of Control                             Busy Environment           ...
SERVICES MEANT TO LIFT THE                           SPIRITS OF PASSENGERS                                   PREMIUM SERVI...
THE FOUNDERS                              Theresa Harmon                                     &                            ...
THERESA HARMON                             CERTIFIED DBE        Owner of Wellness Spa in Culver City, CA        30 years i...
OPAL BRANDY, DDS         1985 Graduate of the University of Texas Dental School         Successful private dental practice...
WHY LAX?                             According to 2011 statistics:                 LAX is the sixth busiest airport in the...
TARGET DEMOGRAPHICS OF LAX- THE                       THOMAS BRADLEY TERMINAL                             HHI: $75,000    ...
TRAVELER STATISTICS                               47% of travelers are alone                                     22% as a ...
TARGET CUSTOMER                             International Travelers                                  Couples              ...
TRAVELER REVIEWS             What would passengers prefer in their             favorite airport?      “I would like a quie...
FEELING GOOD             a place of relaxation, tranquility, and regeneration.Saturday, January 12, 2013
THANK YOUSaturday, January 12, 2013
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Feeling Good Flight Spa

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Feeling Good Airport Spa Pitch Deck for LAX

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Feeling Good Flight Spa

  1. 1. LAX: Tom Bradley Int’l TerminalSaturday, January 12, 2013
  2. 2. F EEL I N G GOOD: OVERVIEW 1. FEELING GOOD MI SSION 2. AIRPORT ACTIVITIES 3. AIRPORT ST RESS FACTOR S 4. SERVICES 5. THE FOUNDERS 6. WHY LAX 7. QUICK DEM OGR APHIC OF LAX 8. TRAVELER STATISTICS 9. TARGET AUDIENCE 10. TRAVELER REV IEWSSaturday, January 12, 2013
  3. 3. FEELING GOOD “A third of people who fly now believe the airport experience is more stressful than the working week, with nearly a quarter saying it is worse than moving into a house” (Gibbons 2012) The overwhelming anxiety and stress of traveling has left travelers weary. The task of parking and drop-off, to handling of luggage and security check point creates a chaotic experience. Feeling Good offers you a place of relaxation, tranquility, and regeneration.Saturday, January 12, 2013
  4. 4. AIRPORT VISITOR ACTIVITIES Fact: Airport stress is closely compared to hospital stress. Baggage Terminal Gate Security High Stress Check InSaturday, January 12, 2013
  5. 5. AIRPORT STRESS FACTORS Lack of Control Busy Environment Confusion & Uncertainty Crowding Long Wait Times Fear of FlyingSaturday, January 12, 2013
  6. 6. SERVICES MEANT TO LIFT THE SPIRITS OF PASSENGERS PREMIUM SERVICES: Nap Pod (Quiet Room) Massages: Neck, Foot, and Upper Body Reflexology Acupuncture Teeth Whitening Luggage StorageSaturday, January 12, 2013
  7. 7. THE FOUNDERS Theresa Harmon & Opal Brandy, DDSSaturday, January 12, 2013
  8. 8. THERESA HARMON CERTIFIED DBE Owner of Wellness Spa in Culver City, CA 30 years in business Licensed AestheticianSaturday, January 12, 2013
  9. 9. OPAL BRANDY, DDS 1985 Graduate of the University of Texas Dental School Successful private dental practice for over 27 yearsSaturday, January 12, 2013
  10. 10. WHY LAX? According to 2011 statistics: LAX is the sixth busiest airport in the world. 60 million passengers per year. 28% International FlyersSaturday, January 12, 2013
  11. 11. TARGET DEMOGRAPHICS OF LAX- THE THOMAS BRADLEY TERMINAL HHI: $75,000 Single flyers average age: 34 Geography: 42% of flyers are from AsiaSaturday, January 12, 2013
  12. 12. TRAVELER STATISTICS 47% of travelers are alone 22% as a couple 47% of the travelers are marriedSaturday, January 12, 2013
  13. 13. TARGET CUSTOMER International Travelers Couples Ages 35-60Saturday, January 12, 2013
  14. 14. TRAVELER REVIEWS What would passengers prefer in their favorite airport? “I would like a quiet place to relax” “As a traveler, I would enjoy a warm and inviting ambiance” “I want to be catered to.”Saturday, January 12, 2013
  15. 15. FEELING GOOD a place of relaxation, tranquility, and regeneration.Saturday, January 12, 2013
  16. 16. THANK YOUSaturday, January 12, 2013

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