Open 2011 - REE Workshop - Toward a New Model of University-wide Entrepreneurship

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Open 2011 - REE Workshop - Toward a New Model of University-wide Entrepreneurship

  1. 1. Dr. Michael H. Morris Professor and N. Malone Mitchell Chair School of Entrepreneurship Oklahoma State University Stillwater, Oklahoma, USA National Collegiate Inventors and Innovators Conference March 26, 2011
  2. 2. Oklahoma State University Imagine > Believe > Create
  3. 3. <ul><li>“ The reasonable man (woman) adapts himself (herself) to the world. The unreasonable one persists in trying to adapt the world to himself (herself). Therefore, all progress depends on unreasonable men (and women).” </li></ul><ul><li>-George Bernard Shaw </li></ul>Oklahoma State University Imagine > Believe > Create
  4. 4. <ul><li>Beyond the narrow confines of the business school </li></ul><ul><li>Developing curriculum, research and outreach across the campus </li></ul><ul><li>Engaging faculty, staff and students </li></ul><ul><li>Building a culture </li></ul><ul><li>Every student an entrepreneur </li></ul><ul><li>Total immersion </li></ul>Oklahoma State University Imagine > Believe > Create
  5. 6. Entrepreneurship Innovativeness Risk-taking Proactiveness Oklahoma State University Imagine > Believe > Create
  6. 7. <ul><li>because it’s there? </li></ul><ul><li>it will happen anyway, so ensure it is more systematic and the quality is there </li></ul><ul><li>it brings more credibility to entrepreneurial studies </li></ul><ul><li>it increases the creative abrasion by mixing diverse students </li></ul><ul><li>It enhances what one can do with traditional programs in terms of innovation </li></ul><ul><li>new sources of revenue and fundraising for entrepreneurship programs </li></ul><ul><li>new sources of faculty and other resources </li></ul><ul><li>to change the culture of the campus (more relevant, more competitive </li></ul>Oklahoma State University Imagine > Believe > Create
  7. 8. <ul><li>You need academic entrepreneurs </li></ul><ul><li>You need a definition </li></ul><ul><li>You need a focus </li></ul><ul><li>You need a structure </li></ul><ul><li>You need infrastructure </li></ul><ul><li>You need a curricular model </li></ul><ul><li>You need community engagement </li></ul><ul><li>You need partners </li></ul><ul><li>You need a resource model </li></ul><ul><li>You need incentives </li></ul><ul><li>You need publicity </li></ul><ul><li>You need metrics and outcomes </li></ul>Oklahoma State University Imagine > Believe > Create
  8. 9. <ul><li>Faculty members who manifest an entrepreneurial mindset </li></ul><ul><li>Recognizing emerging opportunities </li></ul><ul><li>Developing innovations </li></ul><ul><li>Taking calculated risks </li></ul><ul><li>Taking ownership </li></ul><ul><li>Is proactive </li></ul><ul><li>Leveraging resources </li></ul><ul><li>Focused on implementation </li></ul><ul><li>(see intellectual entrepreneurship site at Univ. of Texas) </li></ul>Oklahoma State University Imagine > Believe > Create
  9. 10. <ul><li>The process of creating value through unique resource combinations that exploit opportunities </li></ul><ul><ul><ul><ul><ul><li>Process </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Value creation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Unique combinations </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Opportunity </li></ul></ul></ul></ul></ul>Oklahoma State University Imagine > Believe > Create
  10. 11. <ul><li>New and novel mixes of opportunities, challenges, ideas, and resources in pursuit of potentially explosive (non-financial) rewards </li></ul><ul><ul><li>Rewards: kids vaccinated, souls saved, etc. </li></ul></ul><ul><ul><li>Rewards are generally “public” in nature (not appropriated principally by the entrepreneur) </li></ul></ul>Oklahoma State University Imagine > Believe > Create
  11. 12. <ul><li>Health care entrepreneurship </li></ul><ul><li>Community-based entrepreneurship </li></ul><ul><li>Hospitality entrepreneurship </li></ul><ul><li>Arts entrepreneurship </li></ul><ul><li>Historical entrepreneurship </li></ul><ul><li>Green or sustainable entrepreneurship </li></ul><ul><li>Public sector entrepreneurship </li></ul><ul><li>Social entrepreneurship </li></ul><ul><li>Engineering entrepreneurship </li></ul><ul><li>Agricultural entrepreneurship </li></ul><ul><li>Pharmacy entrepreneurship </li></ul><ul><li>Women, ethnic and minority entrepreneurship </li></ul><ul><li>Sports entrepreneurship </li></ul><ul><li>Quality of life entrepreneurship </li></ul><ul><li>Global entrepreneurship </li></ul>Oklahoma State University Imagine > Believe > Create
  12. 13. <ul><li>Technology commercialization </li></ul><ul><li>Commercialization of other intellectual property </li></ul><ul><li>Seed capital funds </li></ul><ul><li>Creativity, innovation and entrepreneurship learning communities </li></ul><ul><li>Cross-disciplinary research grants </li></ul><ul><li>Creativity portal </li></ul><ul><li>Innovative niche programs (e.g., the Health Entrepreneurship) </li></ul><ul><li>Cross-disciplinary research forums </li></ul><ul><li>Collaborative community engagement initiatives </li></ul><ul><li>Ideabounce--- open idea jams </li></ul><ul><li>Unique speaker series </li></ul><ul><li>Incubators (business and non-business—e.g., arts incubator) </li></ul><ul><li>Curriculum—courses, modules in every school and college </li></ul><ul><li>Campus-wide business plan competitions and elevator pitches </li></ul><ul><li>Student-run campus ventures (profit & non-profit) </li></ul><ul><li>Study abroad programs </li></ul><ul><li>Process innovation in how the university is run </li></ul><ul><li>Community partnerships </li></ul>Oklahoma State University Imagine > Believe > Create
  13. 14. <ul><li>20% Interdisciplinary courses and modules </li></ul><ul><li>40% Non-business students in b-school entrepreneurship courses </li></ul><ul><li>15% Experiential learning opportunities that mix students from different backgrounds (e.g., e-teams) </li></ul><ul><li>20% Joint community engagement activities that tap the real potential of the campus </li></ul><ul><li>5% Collaborative academic research </li></ul>Oklahoma State University Imagine > Believe > Create
  14. 15. <ul><li>Hub model </li></ul><ul><li>Diffusion model </li></ul><ul><li>OSU hybrid model </li></ul>Oklahoma State University Imagine > Believe > Create
  15. 16. Entrepreneurship at OSU School of Entrepreneurship Riata Center for Entrepreneurship Oklahoma State University Imagine > Believe > Create
  16. 17. School of Entrepreneurship Advisory Board of Deans External Advisory Board Creativity & Innovation Institute Core Entrepreneurship Faculty Interdisciplinary Entrepreneurship Academy Technology Entrepreneurship Initiative Riata Entrepreneurship Center <ul><li>- C reative campus </li></ul><ul><li>forums </li></ul><ul><li>Imagination </li></ul><ul><li>central/portal </li></ul><ul><li>-Creativity </li></ul><ul><li>curriculum </li></ul><ul><li>-Creativity </li></ul><ul><li>certificate </li></ul><ul><li>-Creativity festival </li></ul><ul><li>-Campus speaker </li></ul><ul><li>series </li></ul><ul><li>-CIE learning </li></ul><ul><li>community </li></ul>- Faculty Fellows -CIE Scholars -Arts initiative -Geology initiative -Vet. medicine - Health sciences -Entrepreneurship within Education -Entrepreneurship for psychologists -Military science & entrepreneurship -Green entrep. -E. in engineering -Research grants -Faculty resource center - Technology commercialization intervention model -Faculty bootcamp -Campus incubator -Technology & entrepreneurship coursework -Cowboy Entrepreneurs Network - Riata interns -Business plan competition -Cowboy bootcamps -Women INSPIRE program -Disabled veterans program -Native American academy -Experiential classroom -Student incubator … and other outreach programs - Tenure track faculty -Clinical faculty -Core curriculum -Major, minor, master’s & Ph.D. programs in entrepreneurship -Core research streams -MSE Incubator .
  17. 18. <ul><li>Align with other campus strategic initiatives </li></ul><ul><li>Influencing the university’s culture </li></ul><ul><li>Fostering the crossing of disciplinary boundaries </li></ul><ul><li>Responding to changing student interests </li></ul><ul><li>Attracting and retaining faculty </li></ul>Oklahoma State University Imagine > Believe > Create
  18. 19. <ul><li>Provides resources </li></ul><ul><li>Provides cover </li></ul><ul><li>Provides ideas </li></ul><ul><li>Provides accountability </li></ul>Oklahoma State University Imagine > Believe > Create
  19. 20. <ul><li>Riata Faculty Fellows Program </li></ul><ul><li>CIE Scholars Program </li></ul><ul><li>Cowboy Hatchery and MSE Venture Incubator </li></ul><ul><li>Creativity, Innovation & Entrepreneurship Dormitory </li></ul><ul><li>Riata Campus-wide Business Plan Competition </li></ul><ul><li>Riata Entrepreneurship Internship Program </li></ul><ul><li>Entrepreneurial Mentors Program </li></ul><ul><li>Cowboy Entrepreneurs Network </li></ul><ul><li>Entrepreneurship Club </li></ul>Oklahoma State University Imagine > Believe > Create
  20. 21. <ul><li>$5000 per year </li></ul><ul><li>Up to three years </li></ul><ul><li>Curriculum, research or outreach </li></ul><ul><li>Annual university symposium </li></ul><ul><li>Missionaries for the cause </li></ul><ul><li>Twelve initiatives currently in place </li></ul>Oklahoma State University Imagine > Believe > Create
  21. 22. <ul><li>Cowboy Idea Hatchery </li></ul><ul><li>admission </li></ul><ul><li>rules </li></ul><ul><li>intervention model </li></ul><ul><li>metrics </li></ul><ul><li>MSE Venture Creation Incubator </li></ul><ul><ul><li> admission </li></ul></ul><ul><ul><li>rules </li></ul></ul><ul><ul><li>intervention model </li></ul></ul><ul><ul><li>metrics </li></ul></ul>Oklahoma State University Imagine > Believe > Create
  22. 23. <ul><li>18 students per year </li></ul><ul><li>Annual scholarship </li></ul><ul><li>Competitively selected </li></ul><ul><li>Come half from b-school and half from rest of campus </li></ul><ul><li>Work on technology commercialization in Fall and creativity project in Spring </li></ul>Oklahoma State University Imagine > Believe > Create
  23. 24. <ul><li>Eat, sleep and breathe creativity, innovation and entrepreneurship </li></ul><ul><li>Open to any student regardless of major </li></ul><ul><li>Active programming model </li></ul><ul><li>Course taught within the dorm </li></ul><ul><li>Social entrepreneurship project in community </li></ul>Oklahoma State University Imagine > Believe > Create
  24. 25. <ul><li>Undergraduate E minor for non-business majors </li></ul><ul><li>Creativity minor </li></ul><ul><li>Undergraduate E minor for business majors </li></ul><ul><li>Graduate certificate in entrepreneurship </li></ul><ul><li>MBA concentration in entrepreneurship </li></ul><ul><li>M.S. in Entrepreneurship </li></ul><ul><li>Ph.D. in Entrepreneurship </li></ul>Oklahoma State University Imagine > Believe > Create
  25. 26. <ul><li>Business basics/ </li></ul><ul><li>mechanics of starting a business </li></ul><ul><li>versus </li></ul><ul><li>Fostering entrepreneurial thinking and acting </li></ul>Oklahoma State University Imagine > Believe > Create
  26. 27. <ul><li>Attitude </li></ul><ul><li>I can affect change </li></ul><ul><li>There is a better way </li></ul><ul><li>Opportunities are </li></ul><ul><li>everywhere </li></ul><ul><li>Embrace innovation, </li></ul><ul><li>change & growth </li></ul><ul><li>Failure is learning </li></ul><ul><li>Behavior </li></ul><ul><li>Pursuing opportunity </li></ul><ul><li>Innovate </li></ul><ul><li>Persevere </li></ul><ul><li>Act as a guerrilla </li></ul><ul><li>Manage risks </li></ul><ul><li>Leverage </li></ul>Professionally -Entrepreneuring in different ways over one’s career life cycle <ul><li>In One’s Life </li></ul><ul><li>In the family </li></ul><ul><li>In church activities </li></ul><ul><li>In community </li></ul><ul><li>involvement </li></ul><ul><li>In personal relationships </li></ul><ul><li>In managing personal finances </li></ul><ul><li>In dealing with personal change </li></ul>
  27. 28. The Entrepreneurial Career Create a Social or Nonprofit Venture Start a Business Take Over a Family Business Act Entrepreneurially in a Profession or the Arts Work in a Fast-Growth Venture Purchase an Existing Business Act as Entrepreneur in Larger, Established Organization
  28. 29. Underlying Logic in Designing the EEE Curriculum Contexts for Entrepreneurship Facilitating Content Areas Start-up Ventures Early growth firms Family Businesses Rapid Growth Ventures Corporate Entrepreneurship Entrepreneurship within Professions & Disciplines Non-Profit & Social Entrepreneurship Public sector Entrepreneurship Cultural Entrepreneurship Academic Entrepreneurship Opportunity Identification Planning Risk Management Guerrilla Techniques Building the E Team Innovation/New Product/ Service/Process development Creativity/Ideation Resource Leveraging Networking Legal & Ethical Insights Technology Venture Financing Implementation Skills Oklahoma State University Imagine > Believe > Create
  29. 30. <ul><ul><li>EEE 1010: The Creative You (2 sections per year) </li></ul></ul><ul><ul><li>EEE 3020: Business Plan Laboratory (2 sections per year) </li></ul></ul><ul><ul><li>EEE 3023: Introduction to Entrepreneurship (cornerstone) (14 sections per year) </li></ul></ul><ul><ul><li>EEE 3033: Women and Minority Entrepreneurship (1section per year) </li></ul></ul><ul><ul><li>EEE 3263: Entrepreneurial Marketing (2 sections per year) </li></ul></ul><ul><ul><li>EEE 3513: Growing Small and Family Ventures (2 sections per year) </li></ul></ul><ul><ul><li>EEE 3663: Imagination (5 sections per year) </li></ul></ul><ul><ul><li>EEE 4043: Entrepreneurship and the Arts (1 section per year) </li></ul></ul><ul><ul><li>EEE 4000: Social Entrepreneurship (1 section per year) </li></ul></ul><ul><ul><li>EEE 4010: Special Topics in Entrepreneurship (4 sections per year) </li></ul></ul><ul><ul><li>EEE 4113: Dilemmas and Debates in Entrepreneurship (2 sections per year) </li></ul></ul><ul><ul><li>EEE 4263: Corporate Entrepreneurship (1 section per year) </li></ul></ul><ul><ul><li>EEE 4313: Emerging Enterprise Consulting (2sections per year) </li></ul></ul><ul><ul><li>EEE 4603: Entrepreneurship Empowerment in South Africa (1 section per year) </li></ul></ul><ul><ul><li>EEE 4610: Entrepreneurship Practicum (4 sections per year) </li></ul></ul><ul><ul><li>EEE 4513: Strategic Entrepreneurial Management (capstone) (5 sections per year) </li></ul></ul><ul><ul><li>EEE 4653: Venture Capital (2 sections per year) </li></ul></ul><ul><ul><li>ECON 3010: Economics of Entrepreneurship and Innovation (1 section per year) </li></ul></ul><ul><ul><li>LSB 3010: Business Law and Entrepreneurship (1 section per year) </li></ul></ul><ul><ul><li>MKT 4873: New Product Development (2 sections per year) </li></ul></ul><ul><ul><li>MKT 4500: Creative Marketing for Small Firms (1 section per year) </li></ul></ul>Oklahoma State University Imagine > Believe > Create
  30. 31. <ul><li>Master’s Program </li></ul><ul><li>EEE 5113 Entrepreneurship and Venture Management </li></ul><ul><li>EEE 5133 Dilemmas & Debates in Entrepreneurship </li></ul><ul><li>EEE 5200 Social Entrepreneurship </li></ul><ul><li>EEE 5223 Entrepreneurial Marketing   </li></ul><ul><li>EEE 5213 Entrepreneurship in Science and Technology </li></ul><ul><li>EEE 5263 Corporate Entrepreneurship </li></ul><ul><li>EEE 5313 Emerging Enterprise Consulting </li></ul><ul><li>EEE 5513: Growing Small and Family Ventures </li></ul><ul><li>EEE 5610 Advanced Entrepreneurship Practicum  </li></ul><ul><li>EEE 5653 Venture Capital </li></ul><ul><li>EEE 5663 Imagination </li></ul><ul><li>EEE 5200 Special Topics in Entrepreneurship </li></ul><ul><li>EEE 5000 Riata Entrepreneurial Internship </li></ul><ul><li>EEE 5300 Entrepreneurship Empowerment in South Africa </li></ul><ul><li>Ph.D. in Entrepreneurship- Four doctoral Seminars </li></ul>Oklahoma State University Imagine > Believe > Create
  31. 32. <ul><li>New courses in other disciplines </li></ul><ul><ul><li>Entrepreneurship and the Arts </li></ul></ul><ul><ul><li>Entrepreneurship for Psychologists </li></ul></ul><ul><ul><li>Entrepreneurship in Science and Technology </li></ul></ul><ul><ul><li>Entrepreneurship & Product Development for Apparel and Interiors </li></ul></ul><ul><ul><li>Business Plan Lab for non-business majors </li></ul></ul><ul><li>Modules within courses </li></ul><ul><ul><li>Four modules in geology capstone </li></ul></ul><ul><ul><li>Five modules in veterinary medicine foundation course </li></ul></ul><ul><ul><li>Set of modules on green entrepreneurship </li></ul></ul><ul><ul><li>One-third of course and labs in freshman engineering design </li></ul></ul><ul><ul><li>Two modules in media/journalism </li></ul></ul><ul><ul><li>Five modules in architecture </li></ul></ul><ul><ul><li>Three modules in med school </li></ul></ul>Oklahoma State University Imagine > Believe > Create
  32. 33. <ul><li>Mini-cases and full cases </li></ul><ul><li>Consulting projects </li></ul><ul><li>Marketing inventions </li></ul><ul><li>Creativity field experiences (e.g., the Lowe’s experience) </li></ul><ul><li>Simulations </li></ul><ul><li>E in the movies </li></ul><ul><li>Entrepreneurial audits </li></ul><ul><li>Entrepreneurs in the classroom </li></ul><ul><li>Interviews of E’s </li></ul><ul><li>Internships </li></ul><ul><li>Mentorships and job shadowing </li></ul><ul><li>Role plays (VC’s, family firms, etc.) </li></ul><ul><li>Business models </li></ul><ul><li>Business plans </li></ul><ul><li>Student incubators </li></ul><ul><li>Tech commercialization teams </li></ul><ul><li>Social entrepreneurship projects in the community </li></ul>Oklahoma State University Imagine > Believe > Create
  33. 34. <ul><li>Partnership with charter school in Tulsa </li></ul><ul><li>South Side Entrepreneurial Connect Program </li></ul><ul><li>Native American Entrepreneurship Academy </li></ul><ul><li>Community Microcredit Fund </li></ul><ul><li>Entrepreneurship Empowerment in South Africa (EESA) </li></ul><ul><li>Disabled Veterans Entrepreneurship Program (VEP) </li></ul><ul><li>Cowboy Bootcamps for Entrepreneurs </li></ul><ul><li>OSU Technology Commercialization Initiative </li></ul><ul><li>Women Entrepreneurs INSPIRE </li></ul><ul><li>The Experiential Classroom (for faculty) </li></ul><ul><li>Riata Entrepreneurial Internships </li></ul><ul><li>Commercial Test Kitchen </li></ul><ul><li>Dilemmas and Debates (bi-weekly public forum) </li></ul>Oklahoma State University Imagine > Believe > Create
  34. 35. <ul><li>Leveraging resources everywhere you turn </li></ul><ul><li>Alliances with key players in each college </li></ul><ul><li>Alliances with student services, other key campus offices </li></ul><ul><li>Alliances with Office of Intellectual Property Development </li></ul><ul><li>Alliances with national academic organizations </li></ul><ul><li>Alliances with companies </li></ul><ul><li>Alliances with economic development agencies, Chambers of Commerce, and other community entities </li></ul><ul><li>Alliances with nonprofits tied to specific outreach efforts (veterans, women, Native Americans, etc.) </li></ul>Oklahoma State University Imagine > Believe > Create
  35. 36. <ul><li>Funding buys freedom to innovate </li></ul><ul><li>Grants </li></ul><ul><li>Entrepreneurs are big givers and they come from all disciplines </li></ul><ul><li>Brand your products, you’ve got a bunch of them </li></ul><ul><li>Sponsorships can be packaged </li></ul><ul><li>Leverage resources and bootstrap </li></ul><ul><li>And it’s all about momentum </li></ul>Oklahoma State University Imagine > Believe > Create
  36. 37. <ul><li>What about staff and administrators? </li></ul><ul><li>Process innovation </li></ul><ul><li>Better ways, creative solutions, ownership </li></ul><ul><li>Fostered through our Creativity Institute </li></ul><ul><li>Creativity portal </li></ul><ul><li>Town hall meetings </li></ul><ul><li>Speaker series </li></ul><ul><li>Building a culture </li></ul>Oklahoma State University Imagine > Believe > Create
  37. 38. <ul><li>Recognizing Opportunity </li></ul><ul><li>Assessing Opportunity </li></ul><ul><li>Conveying a Compelling Vision </li></ul><ul><li>Creative Problem-solving </li></ul><ul><li>Leveraging Resources </li></ul><ul><li>Guerrilla Skills </li></ul><ul><li>Mitigating and Managing Risk </li></ul><ul><li>Planning When Nothing Exists </li></ul><ul><li>Innovation---Developing Ideas that Work </li></ul><ul><li>Building and Managing Social Networks </li></ul><ul><li>The Ability to Maintain Focus Yet Adapt </li></ul><ul><li>Implementation of Something Novel or New </li></ul>Oklahoma State University Imagine > Believe > Create
  38. 39. <ul><li>Opportunity recognition </li></ul><ul><li>Entrepreneurial cognition </li></ul><ul><li>Technology transfer </li></ul><ul><li>Economic development </li></ul><ul><li>Public sector entrepreneurship </li></ul><ul><li>Community development and entrepreneurship </li></ul><ul><li>Gender and ethnic studies </li></ul><ul><li>Family enterprise </li></ul><ul><li>Social capital and networks </li></ul><ul><li>Venture finance </li></ul><ul><li>Social change and entrepreneurship </li></ul><ul><li>Values and entrepreneurship </li></ul><ul><li>Pedagogy </li></ul>Oklahoma State University Imagine > Believe > Create
  39. 40. <ul><li>Imagine > Believe > Create </li></ul>Oklahoma State University Imagine > Believe > Create
  40. 41. <ul><li>~an invitation~ </li></ul><ul><li>http://entrepreneurship.okstate.edu/classroom </li></ul>Oklahoma State University Imagine > Believe > Create
  41. 42. Oklahoma State University Imagine > Believe > Create
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