Working With Brands (for Bloggers)
Upcoming SlideShare
Loading in...5
×
 

Working With Brands (for Bloggers)

on

  • 3,685 views

My Working with Brands talk at CFLBlogCon.com in Orlando, Florida on September 15, 2012. A presentation for bloggers on how to find the right contacts, how to network with brands and how to work with ...

My Working with Brands talk at CFLBlogCon.com in Orlando, Florida on September 15, 2012. A presentation for bloggers on how to find the right contacts, how to network with brands and how to work with them.

Statistics

Views

Total Views
3,685
Views on SlideShare
3,405
Embed Views
280

Actions

Likes
0
Downloads
34
Comments
0

11 Embeds 280

http://www.thelittlekitchen.net 191
http://senatus.net 65
http://blogs.nebrwesleyan.edu 7
http://introduccioncms.wordpress.com 7
http://liceum.profuturo.pianosa.laboratorium.ee 3
https://twitter.com 2
http://colegiosagradoscorazonestorrelavega.com 1
http://gimnasio11-2.blogspot.com 1
http://novaxarxabusos.omitsis.com 1
http://localhost 1
http://twitter.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Working With Brands (for Bloggers) Working With Brands (for Bloggers) Presentation Transcript

  • Working With BrandsJulie Deily / TheLittleKitchen.net / JulieDeily.comCFLBlogCon / September 15, 2012
  • Overview✤ My background✤ Finding the right contacts✤ Networking✤ How to work with brands✤ Essentials of a Pitch Letter✤ Quick Tips
  • My Background✤ Started The Little Kitchen.net - food blog in Dec. 2009✤ Software Engineer, Recipe Developer, Freelance Photographer✤ Organized two Food Blog Forum Orlando events and two Food Blogger Bake Sales, co-organized Food Blogger Cookie swap, spoke at CFLBlogCon last year✤ Have worked/working with many brands including, KitchenAid, Dole, Green Mountain Coffee, OXO and Le Creuset
  • Finding the rightcontacts✤ Internet searches - ‘brand name’ PR agency, ‘brand name’ press release✤ Interacting with brands’ twitter accounts✤ Networking on LinkedIn and at conferences✤ Answering the pitches you receive
  • Networking✤ Social media✤ Twitter is a huge connector of bloggers and brands✤ Connect with them before pitching them✤ Conferences like these or in your niche✤ Network with other bloggers in your niche
  • How to workwith brands✤ Product reviews, sponsored posts, giveaways, conference sponsorships, brand ambassadorships✤ Each brand wants different things - find out what that is✤ Attention to detail matters - pitch letter, brand markings, etc.
  • How to workwith brands (cont’d)✤ Build a relationship with brands and their PR reps✤ Always be honest when working with brands (with the brand & with your readers) - your integrity is always on the line✤ Trust your gut✤ Partner with other bloggers
  • The Essentials of a Good Pitch Letter✤ Keep short, sweet & simple✤ Introduce yourself & your blog✤ Speak to why you love the brand and why you want to work with them✤ Tell them what you want✤ Tell them why you are the perfect fit (mention stats, etc.)✤ Spell the person’s name & the brand’s name correctly (this matters!!)
  • Sample Pitch Letter (an actual one I sent)Hi “Name”,How are you doing?  My name is Julie Deily and I blog at The Little Kitchen.  I love to share my favoriterecipes on my blog and show that even in a little kitchen, you can make amazing food.  Im reaching out toyou because I would love to do a review and giveaway of a ______ because Im a huge fan of the brand. As a kid, I remember the ______ we had and although it didnt have the bells and whistles of the ____ line,I just remember it being reliable.A review and giveaway post on my blog would include links to the ______ website and any social mediaproperties.  I would highlight the features, provide a how to make ____ and also provide tips.  I would mostdefinitely include photographs of the product.With over ____ twitter followers, almost ____ facebook fans and _____ of monthly blog readers, I knowthat I can provide a positive impact by helping to promote the ______ brand on The Little Kitchen.Please let me know your thoughts and if you have any questions.  I really appreciate your time and lookforward to hearing back from you.Sincerely,Julie (also include a signature that has link to your site & social media profiles)
  • Quick Tips✤ Get an email based on your domain, ie. julie@thelittlekitchen.net✤ Create a media kit. Great example & how to on Katy Widrick’s blog: http://bit.ly/katymediakit✤ Include your email on your about page AND contact form/ page (if you don’t have a contact page, add one)
  • Quick Tips (cont’d)✤ Copy/pasting into emails (quick demo)✤ Re-read one more time before sending✤ check spelling of brand & recipient✤ DO NOT discuss or make fun of PR pitches you receive on your social media profiles
  • In Closing✤ Build relationships with brands and PR reps and agencies.✤ Work with brands youre passionate about to build trust with your readers.✤ Utilize and harness the power of social media but always be authentic.
  • Questions?✤ Questions?✤ Contact ✤ julie@thelittlekitchen.net ✤ Twitter @TheLittleKitchn ✤ TheLittleKitchen.net & JulieDeily.com