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Opera&onal	
  Issues	
  to	
  Get
	
  
Your	
  Company	
  Up	
  and	
  Running	
  
Where	
  do	
  you	
  start	
  a;er	
  you	
  have	
  the	
  idea
	
  
January	
  21,	
  2014
	
  

Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

1	
  
The	
  Panel	
  
•  Moderator:	
  	
  	
  
–  Mirena	
  Bagur,	
  CONTeXO	
  

•  Panelists:	
  
•  Corey	
  McCann,	
  consultant/VC/entrepreneur,	
  MPM	
  Capital	
  
•  Bret	
  Siarkowski,	
  CEO	
  of	
  Biofficient	
  Inc.	
  

Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

2	
  
Top	
  Line	
  
• 
• 
• 
• 
• 
• 

Funding	
  
Plan:	
  Product/Strategy/Market	
  
Team	
  
Planning/Milestones	
  
Important	
  To-­‐Do’s	
  
Addendum	
  

Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

3	
  
Funding	
  
•  Funding	
  strategy:	
  

–  Funding	
  to	
  what	
  milestone	
  and	
  amount	
  needed	
  
–  Runway	
  
–  Key	
  value	
  inflec&ons	
  along	
  the	
  way	
  
–  How	
  much	
  to	
  exit	
  or	
  break-­‐even	
  

•  Subsequent	
  rounds	
  
•  5	
  year	
  budget	
  
•  Stage	
  of	
  Development	
  

–  Target	
  firms	
  –	
  sector;	
  stage;	
  round	
  size;	
  total	
  capital	
  
requirements;	
  exper&se	
  

•  Know	
  where	
  they	
  are	
  in	
  their	
  fund	
  
•  Talk	
  to	
  Strategic	
  Partners	
  early	
  –	
  develop	
  rela&onship	
  (Cau&on)	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

4	
  
Deal	
  Size,	
  Funding	
  Sources	
  and	
  the	
  Company	
  Lifecycle	
  
Deal	
  	
  
Size	
  
PE;	
  II	
  

VCs	
  

Early	
  VCs	
  
Angels	
  
FF	
  
Idea	
  

Alpha	
  

Beta	
  

Source:	
  	
  CONTeXO	
  Group,	
  Spring	
  2011	
  

1.0	
  

Commercial	
  
Rollout	
  

#TCNlive	
  

2.0,	
  	
  
expansion	
  

Lifecycle	
  	
  
Stages	
  
5	
  
Business	
  Plan	
  Overview	
  
•  Describe	
  the	
  business	
  	
  	
  	
  

–  Therapeu&c,	
  diagnos&c,	
  device,	
  IT	
  
–  Prepare	
  business	
  plan	
  /	
  presenta&on	
  	
  
•  Will	
  we	
  develop	
  ourselves	
  or	
  with	
  a	
  partner	
  (outsource)	
  
•  What	
  does	
  the	
  market	
  look	
  like	
  	
  	
  
•  Current	
  and	
  historical	
  regulatory	
  landscape	
  
•  What	
  are	
  the	
  barriers	
  to	
  entry	
  
•  What	
  are	
  the	
  comparables	
  that	
  show	
  our	
  model	
  will	
  
work	
  
•  What	
  is	
  the	
  financing	
  necessary	
  to	
  get	
  to	
  exit	
  
•  What	
  is	
  the	
  exit	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

6	
  
Team	
  
•  You	
  cannot	
  do	
  it	
  alone:	
  Lose	
  “I”	
  from	
  vocabulary	
  
–  Get	
  the	
  right	
  people	
  on	
  the	
  bus	
  –	
  define	
  roles	
  and	
  
responsibili&es	
  

•  Core	
  competency,	
  can	
  they	
  handle	
  uncertainty,	
  flexibility,	
  
perseverance,	
  same	
  vision	
  and	
  alignment	
  

–  Experience	
  (complementary)	
  for	
  founding	
  team,	
  KOLs	
  and	
  
advisors	
  

•  Consider	
  Virtual	
  Model	
  where	
  possible	
  

–  Allows	
  flexibility	
  to	
  hire	
  the	
  best	
  and	
  most	
  experienced	
  for	
  
a	
  variable	
  cost	
  	
  
–  Sets	
  an	
  appropriate	
  pace	
  for	
  growth	
  

•  Key	
  ques&on	
  about	
  choosing	
  team	
  members:	
  
–  Personality	
  fit:	
  Do	
  you	
  like	
  them?	
  	
  

Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

7	
  
The	
  Team	
  
“The	
  right	
  team”	
  (2-­‐4	
  people)	
  
–  Strong	
  technical	
  founder	
  
•  More	
  than	
  just	
  an	
  idea	
  person	
  
•  Has	
  to	
  understand	
  the	
  whole	
  thrust	
  behind	
  the	
  
technology	
  and	
  the	
  industry	
  dynamic	
  around	
  it.	
  

–  A	
  sales-­‐oriented	
  entrepreneur	
  
•  Drives	
  the	
  other	
  parts	
  of	
  the	
  business	
  and	
  sells	
  the	
  
vision	
  to	
  investors	
  and	
  other	
  stakeholders	
  
–  Full	
  &me	
  employees	
  (FTEs)	
  
–  Partners	
  
–  Poten&al	
  customers	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

8	
  
Planning	
  
• 
• 
• 
• 

Regulatory	
  
Planning	
  Considera&ons	
  
Budget	
  -­‐	
  &ed	
  to	
  milestones/inflec&on	
  points	
  
Addi&onal	
  to-­‐do	
  items	
  

Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

9	
  
Regulatory	
  
•  Major	
  Factor	
  in	
  Success	
  and	
  Funding	
  
•  Credible	
  exper&se	
  
–  Avoid	
  landmines	
  
–  Know	
  the	
  challenges	
  	
  
•  Define	
  risk	
  mi&ga&on	
  strategy	
  

•  Iden&fy	
  Path:	
  
–  Therapeu&c,	
  device,	
  diagnos&c,	
  IT	
  
•  IND,	
  PMA,	
  510(k)	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

10	
  
Planning	
  Considera&ons	
  
Sector	
  

Device	
  
(drug	
  delivery,	
  
implanted,	
  valves,	
  
monitoring;	
  etc)	
  

DiagnosGc	
  	
  

TherapeuGc	
  
(drugs,	
  vaccines,	
  
biologics)	
  	
  
Some	
  drug	
  delivery	
  	
  

Healthcare	
  IT	
  /	
  Services	
  

IP	
  	
  

Yes	
  -­‐	
  FTO	
  

YES	
  

Patent	
  Life	
  Important	
  
10	
  years	
  to	
  develop	
  
Countries	
  

Know	
  How	
  
Design	
  /	
  Method	
  

Regulatory	
  

PMA/510K	
  

Companion?	
  
510K/PMA;	
  CLIA	
  

IND	
  

HIPAA	
  
Stark	
  Law	
  

Prototype/	
  
Demonstra&on	
  

√√√√	
  (seeing	
  is	
  
believing)	
  

Depends	
  on	
  diagnos&c	
  

No	
  

√√√	
  demonstra&on	
  –	
  talk	
  
to	
  end	
  user	
  

Animal	
  Data	
  

YES	
  

YES	
  

MUST	
  

N/A	
  

Publica&on	
  

Important	
  

Important	
  

MUST	
  

N/A	
  

Scale	
  Up	
  

Manufacturer	
  ?	
  	
  
GMP	
  

Manufacturer?	
  	
  GMP	
  

CMC	
  –	
  manufacturing	
  
GMP	
  

Must	
  have	
  or	
  clear	
  path	
  

Reimbursement	
  

Current	
  or	
  new	
  CPT	
  	
  

HCPCS	
  
Compara&ve	
  Effec&veness	
  

YES	
  

Federal	
  and	
  State	
  

Distribu&on	
  

Think	
  through	
  –	
  alone	
  
or	
  partner;	
  countries	
  

Important	
  –	
  Central	
  Labs	
  

Think	
  through	
  	
  -­‐	
  alone	
  or	
  
partner;	
  by	
  
Countries	
  

Must	
  have	
  

Launch/Market	
  trajectory	
  

US/EU/ROW	
  

Adop&on	
  -­‐	
  uptake	
  	
  

US/EU/ROW	
  	
  

Adop&on	
  -­‐	
  uptake	
  

#TCNlive	
  

11	
  
Important	
  “To	
  Do’s” 	
  
–  Human	
  Resources	
  
–  Legal	
  
–  Accoun&ng	
  
–  Insurance	
  

•  Bank:	
  need	
  an	
  account	
  before	
  applying	
  for	
  grants	
  
•  File	
  with	
  D&B	
  for	
  D-­‐U-­‐N	
  
• 
• 
• 
• 

–  Necessary	
  to	
  apply	
  for	
  grants	
  with	
  NIH/Government	
  (non-­‐
dilu&ve!)	
  	
  

Website/Email	
  -­‐	
  secure	
  domain	
  name	
  
Company	
  name/logo	
  –	
  Corporate	
  Iden&ty	
  	
  
Business	
  Cards	
  
Networking	
  –	
  both	
  for	
  content	
  and	
  context	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

12	
  
Addendum	
  
Plan	
  Overview	
  
Development	
  Plan	
  
Legal	
  –	
  Corporate	
  and	
  IP	
  

Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

13	
  
Plan	
  Overview	
  
•  Describe	
  the	
  business	
  	
  	
  	
  

–  Therapeu&c,	
  diagnos&c,	
  device,	
  IT	
  
–  Prepare	
  business	
  plan	
  /	
  presenta&on	
  	
  
•  Will	
  we	
  develop	
  ourselves	
  or	
  with	
  a	
  partner	
  (outsource)	
  
•  What	
  does	
  the	
  market	
  look	
  like	
  	
  	
  
•  Current	
  and	
  historical	
  regulatory	
  landscape	
  
•  What	
  are	
  the	
  barriers	
  to	
  entry	
  
•  What	
  are	
  the	
  comparables	
  that	
  show	
  our	
  model	
  will	
  
work	
  
•  What	
  is	
  the	
  financing	
  necessary	
  to	
  get	
  to	
  exit	
  
•  What	
  is	
  the	
  exit	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

14	
  
Development	
  Plan 	
  	
  
•  Extremely	
  important	
  for	
  you	
  and	
  investors	
  
•  GANTT-­‐	
  	
  &me	
  and	
  resources	
  

–  Iden&fy	
  key	
  milestones	
  that	
  drive	
  demonstrable	
  value	
  
inflec&on	
  ($$$	
  -­‐	
  how	
  much	
  necessary	
  for	
  each	
  point)	
  
• 
• 
• 
• 
• 
• 

Prototype	
  –	
  device/IT	
  
CMC	
  
Animal	
  data	
  
FDA	
  discussion	
  
IND	
  
Phase	
  1	
  

•  How	
  will	
  you	
  execute	
  

–  CRO	
  
–  Joint	
  development	
  –	
  strategic	
  discussions	
  -­‐	
  stage	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

15	
  
Legal	
  –	
  Corporate	
  Structure	
  
•  Incorpora&on	
  –	
  C	
  Corp,	
  LLC	
  
–  Form	
  of	
  company	
  may	
  affect	
  who	
  you	
  target	
  for	
  funds	
  

•  Capitaliza&on	
  Table:	
  ownership	
  split	
  with	
  founders	
  
–  Op&on	
  plan	
  /	
  agreement	
  (plan	
  ahead)	
  

•  Key	
  documents	
  
–  Employment	
  agreements	
  
–  MA	
  Law	
  

•  Key	
  Filings	
  
–  Delaware	
  
–  Tax	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

16	
  
Legal	
  -­‐	
  IP	
  
•  Intellectual	
  Property	
  firm	
  not	
  always	
  the	
  same	
  
as	
  Corporate	
  	
  
•  Licensed	
  IP	
  in?	
  	
  Op&on	
  Agreement	
  
•  Review	
  terms	
  closely	
  
•  Cost	
  /	
  &me	
  period	
  for	
  op&on	
  agreement	
  
•  Addi&onal	
  IP	
  needed	
  
•  Provisional	
  patents/Filed	
  patents	
  –	
  expense	
  
•  What	
  is	
  the	
  short	
  /	
  long	
  term	
  IP	
  strategy	
  
Download	
  slides:	
  bit.ly/tcnLifeSci2014	
  
#TCNlive	
  

17	
  

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Operational Issues to Get Your Company Up and Running

  • 1. Opera&onal  Issues  to  Get   Your  Company  Up  and  Running   Where  do  you  start  a;er  you  have  the  idea   January  21,  2014   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   1  
  • 2. The  Panel   •  Moderator:       –  Mirena  Bagur,  CONTeXO   •  Panelists:   •  Corey  McCann,  consultant/VC/entrepreneur,  MPM  Capital   •  Bret  Siarkowski,  CEO  of  Biofficient  Inc.   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   2  
  • 3. Top  Line   •  •  •  •  •  •  Funding   Plan:  Product/Strategy/Market   Team   Planning/Milestones   Important  To-­‐Do’s   Addendum   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   3  
  • 4. Funding   •  Funding  strategy:   –  Funding  to  what  milestone  and  amount  needed   –  Runway   –  Key  value  inflec&ons  along  the  way   –  How  much  to  exit  or  break-­‐even   •  Subsequent  rounds   •  5  year  budget   •  Stage  of  Development   –  Target  firms  –  sector;  stage;  round  size;  total  capital   requirements;  exper&se   •  Know  where  they  are  in  their  fund   •  Talk  to  Strategic  Partners  early  –  develop  rela&onship  (Cau&on)   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   4  
  • 5. Deal  Size,  Funding  Sources  and  the  Company  Lifecycle   Deal     Size   PE;  II   VCs   Early  VCs   Angels   FF   Idea   Alpha   Beta   Source:    CONTeXO  Group,  Spring  2011   1.0   Commercial   Rollout   #TCNlive   2.0,     expansion   Lifecycle     Stages   5  
  • 6. Business  Plan  Overview   •  Describe  the  business         –  Therapeu&c,  diagnos&c,  device,  IT   –  Prepare  business  plan  /  presenta&on     •  Will  we  develop  ourselves  or  with  a  partner  (outsource)   •  What  does  the  market  look  like       •  Current  and  historical  regulatory  landscape   •  What  are  the  barriers  to  entry   •  What  are  the  comparables  that  show  our  model  will   work   •  What  is  the  financing  necessary  to  get  to  exit   •  What  is  the  exit   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   6  
  • 7. Team   •  You  cannot  do  it  alone:  Lose  “I”  from  vocabulary   –  Get  the  right  people  on  the  bus  –  define  roles  and   responsibili&es   •  Core  competency,  can  they  handle  uncertainty,  flexibility,   perseverance,  same  vision  and  alignment   –  Experience  (complementary)  for  founding  team,  KOLs  and   advisors   •  Consider  Virtual  Model  where  possible   –  Allows  flexibility  to  hire  the  best  and  most  experienced  for   a  variable  cost     –  Sets  an  appropriate  pace  for  growth   •  Key  ques&on  about  choosing  team  members:   –  Personality  fit:  Do  you  like  them?     Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   7  
  • 8. The  Team   “The  right  team”  (2-­‐4  people)   –  Strong  technical  founder   •  More  than  just  an  idea  person   •  Has  to  understand  the  whole  thrust  behind  the   technology  and  the  industry  dynamic  around  it.   –  A  sales-­‐oriented  entrepreneur   •  Drives  the  other  parts  of  the  business  and  sells  the   vision  to  investors  and  other  stakeholders   –  Full  &me  employees  (FTEs)   –  Partners   –  Poten&al  customers   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   8  
  • 9. Planning   •  •  •  •  Regulatory   Planning  Considera&ons   Budget  -­‐  &ed  to  milestones/inflec&on  points   Addi&onal  to-­‐do  items   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   9  
  • 10. Regulatory   •  Major  Factor  in  Success  and  Funding   •  Credible  exper&se   –  Avoid  landmines   –  Know  the  challenges     •  Define  risk  mi&ga&on  strategy   •  Iden&fy  Path:   –  Therapeu&c,  device,  diagnos&c,  IT   •  IND,  PMA,  510(k)   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   10  
  • 11. Planning  Considera&ons   Sector   Device   (drug  delivery,   implanted,  valves,   monitoring;  etc)   DiagnosGc     TherapeuGc   (drugs,  vaccines,   biologics)     Some  drug  delivery     Healthcare  IT  /  Services   IP     Yes  -­‐  FTO   YES   Patent  Life  Important   10  years  to  develop   Countries   Know  How   Design  /  Method   Regulatory   PMA/510K   Companion?   510K/PMA;  CLIA   IND   HIPAA   Stark  Law   Prototype/   Demonstra&on   √√√√  (seeing  is   believing)   Depends  on  diagnos&c   No   √√√  demonstra&on  –  talk   to  end  user   Animal  Data   YES   YES   MUST   N/A   Publica&on   Important   Important   MUST   N/A   Scale  Up   Manufacturer  ?     GMP   Manufacturer?    GMP   CMC  –  manufacturing   GMP   Must  have  or  clear  path   Reimbursement   Current  or  new  CPT     HCPCS   Compara&ve  Effec&veness   YES   Federal  and  State   Distribu&on   Think  through  –  alone   or  partner;  countries   Important  –  Central  Labs   Think  through    -­‐  alone  or   partner;  by   Countries   Must  have   Launch/Market  trajectory   US/EU/ROW   Adop&on  -­‐  uptake     US/EU/ROW     Adop&on  -­‐  uptake   #TCNlive   11  
  • 12. Important  “To  Do’s”   –  Human  Resources   –  Legal   –  Accoun&ng   –  Insurance   •  Bank:  need  an  account  before  applying  for  grants   •  File  with  D&B  for  D-­‐U-­‐N   •  •  •  •  –  Necessary  to  apply  for  grants  with  NIH/Government  (non-­‐ dilu&ve!)     Website/Email  -­‐  secure  domain  name   Company  name/logo  –  Corporate  Iden&ty     Business  Cards   Networking  –  both  for  content  and  context   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   12  
  • 13. Addendum   Plan  Overview   Development  Plan   Legal  –  Corporate  and  IP   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   13  
  • 14. Plan  Overview   •  Describe  the  business         –  Therapeu&c,  diagnos&c,  device,  IT   –  Prepare  business  plan  /  presenta&on     •  Will  we  develop  ourselves  or  with  a  partner  (outsource)   •  What  does  the  market  look  like       •  Current  and  historical  regulatory  landscape   •  What  are  the  barriers  to  entry   •  What  are  the  comparables  that  show  our  model  will   work   •  What  is  the  financing  necessary  to  get  to  exit   •  What  is  the  exit   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   14  
  • 15. Development  Plan     •  Extremely  important  for  you  and  investors   •  GANTT-­‐    &me  and  resources   –  Iden&fy  key  milestones  that  drive  demonstrable  value   inflec&on  ($$$  -­‐  how  much  necessary  for  each  point)   •  •  •  •  •  •  Prototype  –  device/IT   CMC   Animal  data   FDA  discussion   IND   Phase  1   •  How  will  you  execute   –  CRO   –  Joint  development  –  strategic  discussions  -­‐  stage   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   15  
  • 16. Legal  –  Corporate  Structure   •  Incorpora&on  –  C  Corp,  LLC   –  Form  of  company  may  affect  who  you  target  for  funds   •  Capitaliza&on  Table:  ownership  split  with  founders   –  Op&on  plan  /  agreement  (plan  ahead)   •  Key  documents   –  Employment  agreements   –  MA  Law   •  Key  Filings   –  Delaware   –  Tax   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   16  
  • 17. Legal  -­‐  IP   •  Intellectual  Property  firm  not  always  the  same   as  Corporate     •  Licensed  IP  in?    Op&on  Agreement   •  Review  terms  closely   •  Cost  /  &me  period  for  op&on  agreement   •  Addi&onal  IP  needed   •  Provisional  patents/Filed  patents  –  expense   •  What  is  the  short  /  long  term  IP  strategy   Download  slides:  bit.ly/tcnLifeSci2014   #TCNlive   17