There are many ways to make people convert better - whether it's buying something on your website, calling you, or opting in to your list - there is always a way to improve your conversions. In this post, I will share with you one magic word that has so much power when it comes to converting your website visitors to your customers. The *magic* word is: BECAUSE When you want people to purchase something - the subconscious question that they ALWAYS have is their mind is "why?". "Why should I buy this?" If you can give them the answer to this question before it even arises - you will make that person feel certain that he or she needs what you have! It's easy and does not cost you anything - so whenever you present them with your offer, just add that "because...." after your statement! For example: We have recently launched our top IM product - Website Traffic Tutorials - and you MUST subscribe to receive these effective strategies - BECAUSE we personally test each of them, BECAUSE we KNOW they work, and BECAUSE you are not able to get this anywhere else! BECAUSE we do care for our names and we are not going to give you some BS ideas or methods that were effective 4 years ago. BECAUSE we know that once you are successful and happy, we are a successful and happy too! So go ahead and subscribe to Web Traffic Tutorials! Now go do that for your pages :-) Speak soon!