Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Kahala Associates Search Results Page
1. The page layout is pretty standard and the homes represent a contemporary style.
2. Here is the same search results page with the heat map and click points.
Note: The two images with the most activity and clicks are the beautiful exterior shots that display the entire
home. The photos are also twilights, which is a sophisticated photography technique as well as Visual Web eye
candy.
3. The last image in the top row received a 31% click-through rate and the second to last image had a 27% click-
through rate.