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Skype is telecommunications application software that specializes in providing video chat and voice calls from computers, tablets and mobile devices via the Internet to other devices or telephones/smartphones. Users can also send instant messages, exchange files and images, send video messages and create conference calls.
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Enclosed are three specific ideas on how marketers can leverage social media to extract new insight that drives more effective marketing. Enjoy!
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The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.
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Skype is telecommunications application software that specializes in providing video chat and voice calls from computers, tablets and mobile devices via the Internet to other devices or telephones/smartphones. Users can also send instant messages, exchange files and images, send video messages and create conference calls.
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Presenation av HubSpots - all in marketing - verktyg. HubSpot är ett verktyg för alla ditt företags inbound marketing aktiviteter såsom SEO, social medier, blogg, landningssidor, calls to action, epostutskick, lead nurturing. Det är ett s.k marketing automation verktyg med många leadsgenererande funktioner.
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Enclosed are three specific ideas on how marketers can leverage social media to extract new insight that drives more effective marketing. Enjoy!
How marketers can use social media intelligence to make money
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Wondering how advertisers can target specific ads to audiences of 1? Then you need to understand terms like SSP, DSP, DMP, and RTB - all of which are made possible by cookie synching.
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Within the next 5 years marketing will spend more on technology than IT. Vast majority of marketers do not have the domain expertise needed to capitalize upon this. Thus, the need for a CMTO!
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Sucharita over at Forrester has eloquently advised retailers to like social, but love mobile. I'd agree with the prioritization, but that still means you should be doing social. You just need to figure out how to make social work for retail marketing.
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Marketing automation has been around for some time now, but still the cases of huge returns and business changing results are few and far between. Will 2011 be the year that market finally matures? In this 4-part paper, you will hear from 4 esteemed sales and lead generation experts and their view on specific characteristics of marketing automation that have been holding the space back.
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Large deck put together for full day workshop delivered on behalf of the AMA. Agenda as follows: BREAKFAST Introductions (9:00 – 9:15) Self Assessment / Objective Sharing (9:15 – 9:45) Social Media Maturity Model (9:45 – 10:30) Selling Social Media (10:45 – 12:30) LUNCH Case Study: Crisis Management (1:00 – 2:00) Case Study: Applied SMM (2:00 – 3:30) Group Assessment / Applied Learning (3:45 – 4:45) Wrap-up (4:45 – 5:00) DRINKS!
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If it looks like a bear and smells like a bear. It's a bear. Marketers exist to sell. In the 2-3 hysterical haze of the social runup that inalienable truth, as unpleasant as it may be, has been left behind. It's time for marketers to wake up and take control of social and make it an effective part of the marketing reality.
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Not a 100% complete, but interested getting response from others. Selling to the marketing organization is not easy and arguably getting harder. Do a lot of salespeople have the skills and panache required? Would this be helpful for your sales organization? This is intended to be the backdrop for an all day workshop that has 4 interactive sessions.
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To date I've struggled with finding a packaged marketing solution that offered the type of reporting I want to manage my marketing investments. So... I went ahead and put my own together. This doesn't cover ROI reporting (which is a bit of a goose chase anyways), but does focus on what is working on a Lead, Buzz, Inbound, and Revenue basis. Anyone have something else they recommend?
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Never mind sales and marketing. How are the interactions within the marketing team itself? Do you have product marketers off running rogue campaigns without anyone else knowledge? Then it's time to address how you are creating content and how you are managing that process.
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Looking for a template for conducting a strategic assessment? Enjoy!
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Big data and marketing (ealry view) (10 06-11)
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Sucharita over at Forrester has eloquently advised retailers to like social, but love mobile. I'd agree with the prioritization, but that still means you should be doing social. You just need to figure out how to make social work for retail marketing.
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Marketing automation has been around for some time now, but still the cases of huge returns and business changing results are few and far between. Will 2011 be the year that market finally matures? In this 4-part paper, you will hear from 4 esteemed sales and lead generation experts and their view on specific characteristics of marketing automation that have been holding the space back.
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Large deck put together for full day workshop delivered on behalf of the AMA. Agenda as follows: BREAKFAST Introductions (9:00 – 9:15) Self Assessment / Objective Sharing (9:15 – 9:45) Social Media Maturity Model (9:45 – 10:30) Selling Social Media (10:45 – 12:30) LUNCH Case Study: Crisis Management (1:00 – 2:00) Case Study: Applied SMM (2:00 – 3:30) Group Assessment / Applied Learning (3:45 – 4:45) Wrap-up (4:45 – 5:00) DRINKS!
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Marcus Tewksbury
If it looks like a bear and smells like a bear. It's a bear. Marketers exist to sell. In the 2-3 hysterical haze of the social runup that inalienable truth, as unpleasant as it may be, has been left behind. It's time for marketers to wake up and take control of social and make it an effective part of the marketing reality.
Putting Social Media to Work
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Marcus Tewksbury
Not a 100% complete, but interested getting response from others. Selling to the marketing organization is not easy and arguably getting harder. Do a lot of salespeople have the skills and panache required? Would this be helpful for your sales organization? This is intended to be the backdrop for an all day workshop that has 4 interactive sessions.
Selling to the Marketing Organization
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Buzz bowl-webinar (final)
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Marcus Tewksbury
To date I've struggled with finding a packaged marketing solution that offered the type of reporting I want to manage my marketing investments. So... I went ahead and put my own together. This doesn't cover ROI reporting (which is a bit of a goose chase anyways), but does focus on what is working on a Lead, Buzz, Inbound, and Revenue basis. Anyone have something else they recommend?
Marketing dashboard
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Marcus Tewksbury
Never mind sales and marketing. How are the interactions within the marketing team itself? Do you have product marketers off running rogue campaigns without anyone else knowledge? Then it's time to address how you are creating content and how you are managing that process.
Marketing - A House Divided
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Marcus Tewksbury
Plug The Leaks - Drive the ROI back into your channel
Plug The Leaks - Drive the ROI back into your channel
Marcus Tewksbury
Another document put together for Alterian.
2009 How To Select A Social Media Monitoring Vendor Partner
2009 How To Select A Social Media Monitoring Vendor Partner
Marcus Tewksbury
When I was getting started with social media monitoring I found this deck helpful. It's actually the re-formatting of a white paper - so it's text heavy.
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Marcus Tewksbury
Here is a sneak peak for the upcoming presentation to be delivered by Michael Harrison and Marcus Tewksbury at the Integrated Marketing and Sales Summit to be held in St. Louis on December 10th http://www.integratedmarketingsummit.com/ You can checkout some of their collective works at: http://www.themarketingmojo.com
Breakdown the Silos in your Channel Sales
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Social media intelligence retail perspective (9-28-11)
Social media intelligence retail perspective (9-28-11)
Social Campaign Template
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Retail perspective - social media intelligence (9-28-11)
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Interaction diagram
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The Future of Social Media Monitoring - Concrete case studies and step by s...
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Selling to the Marketing Organization
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Buzz bowl-webinar (final)
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Plug The Leaks - Drive the ROI back into your channel
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2009 How To Select A Social Media Monitoring Vendor Partner
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Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.
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Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.
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In this keynote, Asanka Abeysinghe, CTO,WSO2 will explore the shift towards platformless technology ecosystems and their importance in driving digital adaptability and innovation. We will discuss strategies for leveraging decentralized architectures and integrating diverse technologies, with a focus on building resilient, flexible, and future-ready IT infrastructures. We will also highlight WSO2's roadmap, emphasizing our commitment to supporting this transformative journey with our evolving product suite.
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Vector Search -An Introduction in Oracle Database 23ai.pptx
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Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.
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FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
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http://www.alterian.com/stuff.asp?kid=57&cid=LF_82373698
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