Trust - A strategic tool for the management of customer data
1. Trust! a strategic tool in the management of customer data Thom Poole Head of Portal Customer Interaction
2. Trust! A strategic tool for the management of customer data Thom Poole July 2004
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11. data privacy – noise! Remember this? A linear model of communication (based on Schramm (1995) and Shannon & Weaver (1962) – from Fill (1999)) DATA PRIVACY
25. procurement behaviour low high high procurement skills business skills butterfly buyers strategic purchasing professionals order takers rottweiler buyers buy on value buy on cost buy on price TRUST IN ACCOUNT MANAGEMENT