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27.03.2013   Lokasyon Bazlı Servisler
2




    Ajanda

    Tanım ve Özellikleri
    Türkiye uygulamaları
    Dünya uygulamaları
    Örnek uygulamalar
    Gereklilikler
    Avantajlar
    Dezavantajlar


                           27.03.2013
Tanım ve Özellikler
3


       Lokasyon bazlı servisler mobil cihazlar tarafından
        erişilebilen cihazın coğrafi konum bilgisini derlemesiyle
        oluşturulmuş bilgi ve eğlence servisleridir.
       Konum bilgisine
           Cihaz coğrafi konum bilgisi baz istasyonu konum bilgisinden,
           Cihaz üzerindeki GPS donanımdan,
           IP’lerin kayıtlı olduğu lokasyon veritabanının temin
            edilmektedir.




                                                                    27.03.2013
Türkiyeden Uygulamalar
4


       Turkcell’in “lokasyon bazlı mobil iz
        bırakma servisi” Gezenzi

       BuradaEngellendim.com - Engeller ile
        Lokasyon Bazlı Mücadele

       Turkcell Pusula

       Popkop -
        http://www.webrazzi.com/2012/02/06/etohum-
        40-popkop-webrazzitv/

                                                     27.03.2013
Dünyadan Uygulamalar
5




                           27.03.2013
Dünyadan Uygulamalar
6


       Foursquare – www.foursquare.com ( neredeyim )




                                                        27.03.2013
Dünyadan Uygulamalar
7



       Gowalla - www.gowalla.com ( yeme içme ve rehberlik )




                                                     27.03.2013
Dünyadan Uygulamalar
8




                           27.03.2013
Dünyadan Uygulamalar
9


       Loopt - www.loopt.com ( etkinlikler )




                                                27.03.2013
Dünyadan Uygulamalar
10


        Whrrl – www.whrrl.com




                                 27.03.2013
Dünyadan Uygulamalar
11


        Brightkite - www.brightkite.com




                                           27.03.2013
Gereklilikler
12


        iOS applikasyon üzerinde lokasyon bilgilerinin alınması
         üzerine uygulama geliştirme deneyimi
        IP konum veritabanı
        POI ( Point Of Interest ) veritabanı
        Harita Sistemlerine erişim ( google maps, bing ... )




                                                          27.03.2013
Avantajlar
13


        Akıllı telefon penetrasyonu artmış durumda. GPS
         donanımı artık standart bir donanım haline geliyor.
        Konum bilgisi wi-fi, IP ve cihazdan baz istasyonu
         bilgisiyle de alınabiliyor
        Konum bazlı servisler kişiye kişiye özel içerikler ve
         kişiselleştirilmiş hizmetler sunabiliyor.




                                                            27.03.2013
Dezavantajlar
14


        Konum bilgisini insanlar paylaşmak istemiyor
        Kimi insanlara göre mahremiyet önemli
        Veritabanı bilgisi pahalı
        Kitlesel uygulamalar başarıya ulaşıyor
        Kitlesel uygulamalar rakamlarına ulaşmak için yüksek
         pazarlama bütçeleri gerekiyor




                                                         27.03.2013
www.fixonlabs.com




Teşekkürler

info@fixonlabs.com

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Lokasyon Bazli Servisler

  • 1. 1 27.03.2013 Lokasyon Bazlı Servisler
  • 2. 2 Ajanda Tanım ve Özellikleri Türkiye uygulamaları Dünya uygulamaları Örnek uygulamalar Gereklilikler Avantajlar Dezavantajlar 27.03.2013
  • 3. Tanım ve Özellikler 3  Lokasyon bazlı servisler mobil cihazlar tarafından erişilebilen cihazın coğrafi konum bilgisini derlemesiyle oluşturulmuş bilgi ve eğlence servisleridir.  Konum bilgisine  Cihaz coğrafi konum bilgisi baz istasyonu konum bilgisinden,  Cihaz üzerindeki GPS donanımdan,  IP’lerin kayıtlı olduğu lokasyon veritabanının temin edilmektedir. 27.03.2013
  • 4. Türkiyeden Uygulamalar 4  Turkcell’in “lokasyon bazlı mobil iz bırakma servisi” Gezenzi  BuradaEngellendim.com - Engeller ile Lokasyon Bazlı Mücadele  Turkcell Pusula  Popkop - http://www.webrazzi.com/2012/02/06/etohum- 40-popkop-webrazzitv/ 27.03.2013
  • 6. Dünyadan Uygulamalar 6  Foursquare – www.foursquare.com ( neredeyim ) 27.03.2013
  • 7. Dünyadan Uygulamalar 7  Gowalla - www.gowalla.com ( yeme içme ve rehberlik ) 27.03.2013
  • 9. Dünyadan Uygulamalar 9  Loopt - www.loopt.com ( etkinlikler ) 27.03.2013
  • 10. Dünyadan Uygulamalar 10  Whrrl – www.whrrl.com 27.03.2013
  • 11. Dünyadan Uygulamalar 11  Brightkite - www.brightkite.com 27.03.2013
  • 12. Gereklilikler 12  iOS applikasyon üzerinde lokasyon bilgilerinin alınması üzerine uygulama geliştirme deneyimi  IP konum veritabanı  POI ( Point Of Interest ) veritabanı  Harita Sistemlerine erişim ( google maps, bing ... ) 27.03.2013
  • 13. Avantajlar 13  Akıllı telefon penetrasyonu artmış durumda. GPS donanımı artık standart bir donanım haline geliyor.  Konum bilgisi wi-fi, IP ve cihazdan baz istasyonu bilgisiyle de alınabiliyor  Konum bazlı servisler kişiye kişiye özel içerikler ve kişiselleştirilmiş hizmetler sunabiliyor. 27.03.2013
  • 14. Dezavantajlar 14  Konum bilgisini insanlar paylaşmak istemiyor  Kimi insanlara göre mahremiyet önemli  Veritabanı bilgisi pahalı  Kitlesel uygulamalar başarıya ulaşıyor  Kitlesel uygulamalar rakamlarına ulaşmak için yüksek pazarlama bütçeleri gerekiyor 27.03.2013