1. Customer Relationship Management
CRM consists of the processes a company uses to track and organize its contacts with its current and
prospective customers. CRM software is used to support these processes; information about customers
and customer interactions can be entered, stored and accessed by employees in different company
departments.
CRM goals are to improve services provided to customers, and to use customer contact information for
targeted marketing.
CRM TYPES
1. Operational CRM provides support to "front office" business processes, e.g. to sales, marketing
and service staff. Interactions with customers are generally stored in customers' contact
histories, and staff can retrieve customer information as necessary.
2. Analytical CRM analyzes customer data for a variety of purposes:
Designing and executing targeted marketing campaigns
Designing and executing campaigns, e.g. customer acquisition, cross-selling, up-
selling, addon-selling
Analyzing customer behavior in order to make decisions relating to products and
services (e.g. pricing, product development)
Management information system (e.g. financial forecasting and customer profitability
analysis)
3. Sales Intelligence CRM is similar to Analytical CRM, but is intended as a more direct
sales tool. Features include alerts sent to sales staff regarding:
Cross-selling/Up-selling/Switch-selling opportunities
Customer drift
Sales performance
Customer trends
Customer margins
Customer alignment
4. Campaign management combines elements of Operational and Analytical CRM.
5. Collaborative CRM covers aspects of a company's dealings with customers that are handled by
various departments within a company, such as sales, technical support and marketing.
2. 6. Consumer Relationship System (CRM) covers aspects of a company's dealing with customers
handled by the Consumer Affairs and Customer Relations contact centers within a company.
Representatives handle in-bound contact from anonymous consumers and customers.
Technologies & Solutions for CRM’s
1. SUGAR CRM
2. Virtue Mart CRM
3. CIVI CRM
4. VTiger
5. Splendid CRM
6. Microsoft Dynamics CRM
7. Salesforce CRM
8. Zoho CRM
9. IMPEL CRM
10. Relationware
Best Case to Select CRM :-
Your CRM matches your
marketing, sales, customer service
and retention strategies. It’s easy
to use and provides reports that
eliminate the need to generate
tedious manual reports. It may
integrate with other software like
accounting and inventory, enabling
your entire team to view
important data and reports in real
time.
The attached figure gives steps to
select the best CRM solution.
We are technically equipped to carry out the implementation of the CRM listed above. We have
reviewed the CRM technologies and are confident of providing you with the quality output. Our Domain
Expertise lies in not only developing but providing a solution.
Please check out the best software reviews for the Client Relationship Management (CRM ) this will help
you to make a decision.
http://blog.taragana.com/index.php/archive/best-crm-software-reviews/#1
3. CONTACT INFORMATION
Mr. Santosh Salve
Business Development Mgr.
Mob: +91 99222 21349
Email: santoshs@techmodi.com
Skype IM: - santoshsalve
Yahoo ID :- santosh_salve@ymail.com
MSN ID: - santoshsalve@live.com
Gmail ID: - santosh.salve@gmail.com
Website: - www.Techmodi.com
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