Prez Ng

Before « 2000 », it was great ! • Artists could become « Stars » (one-time-wonders sometimes…) • Music was sold on various physical supports (LPs, tapes, CDs…) • Radio, TV & HardWare pushed (renewed) music sales • Entertainment was « simplified »: not many choices… • Consumers had (enough) money to buy music, go to concerts when available in their area… • A few Labels (majors) and some Indies « ruled the world » • Most artists made a living mainly through sales of recorded music and partly through touring…

But…« A few » new technologies changed the rules of the game…

« Rules » as of today • Labels push some « bankable » artists and some marketing offers • Labels (Majors) see decline: sales, revenue, income… • Less: artistic development, new artists… reputation… • But: more and more music available everyday! • Consumers have many (more) choices to spend their money: •TV, Mobile services, Web, video games… • Consumers pull artists they like and evaluate many more • Artists can connect directly to their fans • Many artists have no more contracts, or only very short-term • Most artists don’t have knowledge, understanding, money to « fight » alone (be visible)… and then tend to feel « so lonely »

Fans Markets & Sells Creates A cc es s Music Artist/group People Ideally…

Fans Markets & Sells Label Creates A cc Artist/group es s Music People Usually…

Which means: Messy…?

I had a dream… X oups… idea*… * With the help of many blogs, papers, meetings, conferences…

People want to: • Discover music (hear, download, access, share…) • Connect and exchange (with artist, with others, with other like-minded…) • Participate financially (when motivated) • Show “love”

An artist, or group, wants to be: • Creative (compose…) • Visible (record, tour…) • Make « enough » money for a living…

« Label » wants to: • Manage and develop: – artist, music, business… • Market: – artist, music… • Sell: – tours, goods, “content”…

Label vs artist/group vs people/fans • Create • The artist is @ the center • Connect • The artist is the Brand • Participate • The artist needs « empowerment » • Manage • The artist has to be « on stage » • Exchange • Develop • The artist is the creative force • Sell – To make « content » live – To generate new « content » – To drive relationship with people/fans • The label is the backoffice – Supports the artist and his environment – Operates services around artist’s needs

Music Media Services Management Marketing Artistic Ca development Connection sua l Fa ns artist r Fans a Regul Touring Sales True Fans

$$$ ?! • Artist is self-produced • MMS – Owns master(s) – Evaluates needs – Signs « on-demand » contract – Is a contractor and gets paid & chooses services for services it provides – Agrees to engage with fans – Is responsible for quality • Artist needs a producer – Considered a startup => • MMS business plan for funding – Evaluates needs and funding, – Signs 360° deal with MMS makes business plan with time limit – Manages 360° deal over the – Gets part* of net margin on defined period global income – Is responsible for accounting – Gets its master(s) back when – Gets other part* of net margin costs fully covered on global income *Depending on needs/costs/funding, split can range from 30/70 to 50/50 to 70/30

Why everything’s in-house ? • To avoid multiple management teams • To consolidate incomes and bills • To limit/avoid middlemen • To allow a global vision of artist’s positioning • To apply quick strategic changes when needed • In-house is control, but doesn’t exclude outsourcing

https://www.insightcommunity.com	566
http://www.techdirt.com	331
http://musformation.com	292
http://www.cybearsonic.com	183
http://techdirt.com	95
http://www.levidepoches.fr	11
http://www.musformation.com	9
http://tdgarage.no-ip.info	8
http://www.kotonteej.com	5
http://www.levidepoches.blogs.com	5
http://garage.techdirt.com	4
http://translate.googleusercontent.com	4
http://wildfire.gigya.com	3
http://www.saunderspace.com	3
http://levidepoches.blogs.com	3
http://webcache.googleusercontent.com	2
http://xss.yandex.net	1
https://www.techdirt.com	1
http://www.linkedin.com	1
http://morelightmorelight.com	1
https://www.google.com	1
http://www.typepad.com	1
http://slawek.zazna.com	1
http://cybearsonic.com	1
http://www.slideshare.net	1
http://fanyi.youdao.com	1

Prez Ng

by Techdirt

Accessibility

Categories

Upload Details

Usage Rights

26 Embeds 1,534

Statistics

Prez Ng Presentation Transcript

Prez Ng

by Techdirt

Accessibility

Categories

Upload Details

Usage Rights

26 Embeds 1,534

Statistics

Prez Ng Presentation Transcript

Let LinkedIn power your SlideShare experience

Let LinkedIn power your SlideShare experience

Customize SlideShare content based on your interests

Keep up to date when your LinkedIn contacts post on SlideShare