6. 1. Gamification
http://gamification.org/wiki/Gamification_Examples
Applies to non-game applications and
processes, in order to encourage people to
adopt them, or to influence how they are
used.
Gamification works by making technology
more engaging for end users and
customers.
Work as if, it is just a game !
Industry where this concept may be useful
Marketing, Education, Art, life HR and
Design (etc.)
8. 2. Mobile Money
Carry your money where you go
There are four primary models for mobile
payments:
Premium SMS based transactional
payments
Direct Mobile Billing
Mobile web payments (WAP)
Contactless NFC (Near Field
Communication)
10. 3. Mobile Marketing
Use SoloMo – Social Local Mobile
Sellers will send Advertisements, Discount
Offers, schemes, New Arrivals etc on the
mobile
At Right place at right time (If you are in a
particular Shopping Mall, you see local Ads)
58% users in US use smartphones to get
directions, ATM details, Restaurant details
etc (People in India use the same through
GPS, Mapmyindia)
11. 4. Seamless Sharing
Sharing buttons are on many social
websites
Almost 50% of 10,000 largest websites
have such links
Useful sharing (benefits, education, legal,
risk) is the key
Facebook page views see a declining trend
(Making or linking friends only, does not
help us grow or benefit)
Kolaveri Di got 30 million youtube views till
Jan 2012
Has advantages and risks
Need to define terms of use
12. 5. Regulations:
Price of FREE access
NO FREE LUNCHES
FREE email accounts gmail, hotmail, Rediff
Social sites (Facebook, Twitter, Linkedin,
Orkut, Youtube) and so many other services
Your individual data is used to promote
business or increase sales, cross selling, by
these websites
May not be misuse, unethical selling of data
Monitoring practices shall be used for
trending
Score individual commercial value using
digital footprints
13. 6. Security Implementations:
Laws in India
Every Corporate must protect Individual
Private Information (Address, Family details,
Health details etc) Failure can result in fine
upto Rs. 5 Crore as per IT Act 2000 – Sec
43a, Sox, PCI DSS
Telecom data, ATM, bank data retention is
for ever
Any derogatory, anti-national remark on
Facebook, Blogs can invite arrest and it is
non-bailable offence
Protection of Information Security, Business
Continuity, Privacy of data as per Laws
14. Software Mobile, mobility, moble Software solutions,
solutions available on the move, solutions available Software
on the move, Mobile, mobility, moble solutions Mobile,
Software mobility, moble Software solutions solutions
available on the move, Mobile, mobility, moble solutions,
solutions available Software on the move Software
The Future is ....more options
Demand of Software Engineers
Follow Industry trends – whatever that sells
16. Thank You!
We offer our rich experience to meet your Business Requirements and
Objectives in the IT Audits, IT Governance, Risk, Security Awareness, CISA, CISM
Training and IT Strategy consulting areas.
Our specializations includes reviews of ERP, CBS, Information Architecture, IT
Efficiency and Effectiveness to deliver value amongst other things.
We have worked with Al Rajhi Takaful in KSA, Qatar Steel, WFP, WHO, UNOPS,
Govt of India and many other reputed companies across the world.
We shall be happy to discuss your requirements,
Look forward.
Sanjiv Arora
Contact Cell +91 98102 93733, e-mail – sa@tech-controls.com, www.tech-controls.com