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ICIS '97 The e-Business of e-Commerce - Question #2

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This is from a conference I spoke at related to Dr. Jim Senn at GA State University in Atlanta.

I was keen on the future of the internet and the implications for electronic commerce worldwide. It is interesting to see how much has changed (how quickly) and how much hasn\'t... Bill Gates is right -- We underestimate what will happen in 10 years but over estimate what will happen in 2.

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ICIS '97 The e-Business of e-Commerce - Question #2

  1. 1. e-business Key Issues and Challenges Frank Braski System Architect Lotus Domino & Internet Practice IBM Global Services
  2. 2. Overview <ul><li>What is e-business? </li></ul><ul><ul><li>Some Quick e-facts… </li></ul></ul><ul><li>Issues and Challenges </li></ul><ul><ul><li>Human Factors </li></ul></ul><ul><ul><li>Socio-economic Issues </li></ul></ul><ul><ul><li>Technology Issues </li></ul></ul><ul><li>Questions and Answers </li></ul>
  3. 3. What is e-business? <ul><li>The future of business. Higher margins = more value + lower costs per transaction </li></ul><ul><li>Commerce. IDC/LINK predicts a 20x growth in on-line commerce by 2001 </li></ul><ul><li>Customer Service. Give me self service for brain-dead tasks, and increase value added service </li></ul><ul><li>Collaboration. People working together with groupware that lets the whole be greater than the sum of its parts. </li></ul>
  4. 4. Some Quick e-facts <ul><li>70%+ of the world’s wealth exists in cyberspace </li></ul><ul><li>IDC/LINK predicts a 20x growth in on-line commerce by 2001 </li></ul><ul><li>$68 B exists in 1m e-schwab accounts alone </li></ul><ul><li>High ROIs (basic web=22%, collaborative= 68%+ ) </li></ul><ul><li>Lower costs of doing business </li></ul><ul><ul><li>$8 Airline Ticketing now < $1 </li></ul></ul><ul><ul><li>Bank transactions from $1.07 to < 1¢ (B-A&H) </li></ul></ul><ul><li>$1.3B in 1996 estimated at $176B by 2001 </li></ul>
  5. 5. Issues and Challenges: Human Factors <ul><li>Basic F.U.D. </li></ul><ul><ul><li>Misconceptions about credit, banking </li></ul></ul><ul><ul><li>Technical Illiteracy </li></ul></ul><ul><li>The I/O Problem. </li></ul><ul><ul><li>Finding what you really want. </li></ul></ul><ul><ul><li>The need for speed. </li></ul></ul><ul><li>Those that don’t “get” it... </li></ul><ul><ul><li>Stupid applications of technology </li></ul></ul>
  6. 6. Issues and Challenges: Socio-economic <ul><li>New Economic Models </li></ul><ul><ul><li>Consumptivity - We value our worth by our level of consumption </li></ul></ul><ul><ul><li>Consumerism - The consumer is king! </li></ul></ul><ul><li>New business models </li></ul><ul><ul><li>Self-service, JIT Everything, NOW! </li></ul></ul><ul><ul><li>New Supply Chains: Dis- & Re-intermediation </li></ul></ul><ul><ul><li>Entirely new businesses based on-line </li></ul></ul><ul><ul><li>Traditional S&M being turned upside down </li></ul></ul>
  7. 7. Issues and Challenges: Socio-economic <ul><li>Political & Legal </li></ul><ul><ul><li>Obsolete laws & government structures </li></ul></ul><ul><ul><li>Ridiculous Encryption Laws </li></ul></ul><ul><ul><li>Transnational economic powers </li></ul></ul><ul><li>Moral & Ethical </li></ul><ul><ul><li>Is it okay to base insurance premiums based on known spending habits? </li></ul></ul><ul><ul><li>Should I use positional tracking to determine speeds for driving rates? </li></ul></ul><ul><ul><li>Should all this information really be connected? </li></ul></ul>
  8. 8. Technology Issues <ul><li>The technology available is impressive </li></ul><ul><li>But there are still needs in: </li></ul><ul><ul><li>Security, Accountability </li></ul></ul><ul><ul><li>Scalability, Efficiency </li></ul></ul><ul><ul><li>Integration, Ease-of-Use </li></ul></ul>
  9. 9. Technology Issues: #1 - Security <ul><li>Common Misconceptions about Security </li></ul><ul><ul><li>That it’s inherently there. </li></ul></ul><ul><ul><li>“ My kid can do it.” </li></ul></ul><ul><ul><li>“ They’ll steal all my money.” </li></ul></ul><ul><li>95% of Americans won’t give out Credit Card information on-line - ECONOMIST </li></ul><ul><li>Authentication. Not just who get’s in and who’s out, but are you really who you say you are? </li></ul><ul><li>Realtime Intrusion Detection Systems </li></ul>
  10. 10. Technology Issues: #2 - Accountability <ul><li>Who’s responsible for security? </li></ul><ul><ul><li>You. </li></ul></ul><ul><ul><li>Your partner. </li></ul></ul><ul><li>“ On the web, people really DO know you are a dog.” - Anonymizer </li></ul><ul><li>The systems can track more than we want them to… </li></ul>
  11. 11. Technology Issues: #3 - Scalability <ul><li>Business will boom, and that will be great, right? </li></ul><ul><ul><li>Not if you can’t handle it. </li></ul></ul><ul><li>$176B by 2001, 136m “hits” a day </li></ul><ul><li>55m w/web access today to .5B by 2000 </li></ul><ul><li>New computing systems </li></ul><ul><ul><li>Agoric Systems: Selling off efficiency </li></ul></ul><ul><ul><li>Neural Nets: Learning to trade </li></ul></ul><ul><ul><li>Intelligent Agents: Bartering on your behalf </li></ul></ul>
  12. 12. Technology Issues: #4 - Integration <ul><li>How can we leverage our existing systems? </li></ul><ul><li>How do we manage all of the myriad of Transactions? </li></ul><ul><li>How do we get it all to work together? </li></ul><ul><ul><li>Smart People </li></ul></ul><ul><ul><li>Open Systems </li></ul></ul><ul><ul><li>Free Language </li></ul></ul>
  13. 13. Thanks! Questions? Answers. Frank Braski [email_address] http://www.ibm.com/e-business +1.770.835.9667

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