In this blog, we will learn the procedure to add Google Analytics code to your Magento store. https://www.techarex.net/

1. Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300
How to Add Google Analytics Tracking Code
to your Existing Magento Store

2. Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300
No doubt, when you keep a good track of the way your e-
commerce business is doing, the probability of things going
wrong is drastically reduced. When it’s about tracking the
performance of your Magento store, available resources are
quite less.

3. Luckily, there are tools available nowadays that allow you
monitor different parameters related to the performance of
your store.
Google Analytics is the ultimate tool that can be deployed by
site administrators for collecting data related to user’s
behavior.
In this blog, we will learn the procedure to add Google
Analytics code to your Magento store.

4. What Google Analytics helps you Track in your Magento
Store?
Google Analytics enables you track a number of key
parameters that define the overall performance of
your Magento store. Google Analytics allows you do following
–
•Track performance on Facebook, Twitter, Instagram, Pinterest,
Google Plus and many other social platforms is made simply
hassle-free & quick.
•Track the ROI from your social media marketing campaign
•Trace impact of your overall social engagement on your online
business
Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300

5. •Determine monetary value of conversions from different social
networks
•Determine your Magento store’s conversion rate
•Derive information on time spent by visitors on your store,
new visitors and returning visits
•Perform comprehensive content analysis to get valuable data
on how posted content is doing
•Monitor & track different advertising channels like banner ads,
search ads and affiliates.
Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300

6. Google Analytics Code in Magento – Getting Started…
Two types of tracking are supported by Magento –
Page View Tracking – Get the origin from where your
Magento store visitors reached your store
E-commerce Tracking – Details about customers making
purchases from your store as well as products bought on a
daily basis
In order to add the code, you need to sign up initially at the
Google website. A Google Analytics Account Number will be
sent to you; remember to note it down. This number will be
required during the configuring procedure.
Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300

7. Procedure to Add the Google Analytics Tracking Code…
1.Login into the admin panel
2. Go to System > Configuration > Sales
3. Under “Sales”, click “Google API“
4. In the Google API screen, do following –
•Enter the Google Analytics account number received
previously in the “Account Number” field
•Set Enable to “Yes“
5. Click “Save Config” button to finally save changes
We hope this blog fully explains the procedure to add
Google Analytics code into a Magento store.
Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300

8. Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300
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For Support:
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or
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Copyright 2016, Techarex Networks LLC. | e-mail: support@techarex.net | Call Toll-Free : 1-855-909-3300