This is a step-by-step guide to ensuring DIGITALGUESTLIST makes your event reaches its' marketing goal

1. [www.digitalguestlist.com]
DIGITALGUESTLIST
DIGITALGUESTLIST
Social RSVP Platform
8 Step Guide To Making Your Event A Success

2. [www.digitalguestlist.com]

3. [www.digitalguestlist.com]
Fill Out Your Profile (Settings Tab)
Fill Out Your Profile (Settings Tab)
• The More Access Points You Have The Better
• Extends Your Brand’s Presence
• Most of the Info is Displayed on Your Public
Profile
• Shows Up in Search Engines (Google, Yahoo, etc)

4. [www.digitalguestlist.com]
Get A Lot of Followers
Get A Lot of Followers
Followers Are People Who List You As One of Their
•
Favorite Event Organizers
Favorite Event Organizers
They Bring Real Value to the “Friend” Relationship
•
They Are More Likely To Attend Your Events
•
They Are Notified As Soon As You Post Events by E‐
•
mailil
For example, if you have 1,000 followers, they will all
•
receive an e‐mail within seconds of it being posted to
the platform. Let’s assume 10% of those people RSVP
immediately (because you are a favorite). Now you
immediately (because you are a favorite) Now you
have 100 people on the guest list within minutes.
Then the members of their Clique are notified.
List “Add Us As Your Favorite Event Organizer at
•
www.digitalguestlist.com/username on your:
www digitalguestlist com/username” on your:
o E‐mails
o Website
o Social Networks (Facebook, MySpace, Twitter, etc)

5. [www.digitalguestlist.com]
List Event With A Great Incentive
List Event With A Great Incentive
• List Your Next Event
• The RSVP Action Triggers Viral
Marketing
• Offering a Great Admission
Incentive like Complimentary or
Reduced Admission Increases
Reduced Admission Increases
Chances People Will RSVP
• Goal is to get the listed capacity
of the venue to RSVP
• We believe an RSVP equals a 50%
likelihood to attend your event
likelihood to attend your event

6. [www.digitalguestlist.com]
Publish Vanity URL
Publish Vanity URL
• Vanity URL is www.digitalguestlist.com/username
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• Consistent Place For People To Find Your Events
• Tell people to log onto this page to RSVP for your
events when marketing
• List on your:
o E mails
E‐mails
o Websites
o Social Networks (Facebook, MySpace, Twitter, etc)
( , yp , ,)
o Radio Ads
o Print Media

7. [www.digitalguestlist.com]
Monitor Event Performance
Monitor Event Performance
• Log into your account
Log into your account
and monitor the
performance of your
performance of your
marketing in real‐time
under the Performance
under the Performance
Tab

8. [www.digitalguestlist.com]
Adjust Marketing Campaign
Adjust Marketing Campaign
• Increase or Decrease Your Marketing Strategy
Increase or Decrease Your Marketing Strategy
in Real‐Time Based On:
o Gender Ratio (you may have too many of one
Gender Ratio (you may have too many of one
gender on the guest list)
o Age Breakdown (your guests may be too young or
Age Breakdown (your guests may be too young or
too old)
o Social Circle Breakdown
Social Circle Breakdown

9. [www.digitalguestlist.com]
Funnel Guests Down Sales Cycle
Funnel Guests Down Sales Cycle
• Contact Your Guests 1‐3x
Co tact ou Guests 3
To Increase Likelihood of
Attendance from 50% to
As Close to 100% As
l
Possible
• M th d
Methods:
o Remind Them About Event
o Give Them Updated
Give Them Updated
Information People Who Attend
o Turn Them Into Evangelists

10. [www.digitalguestlist.com]
Repeat Steps 5 7
Repeat Steps 5‐7
Until You Reach Your Target Number of RSVPs
l h b f

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Questions
If you have any questions about to how use our site, please
email info@digitalguestlist.com
Additional Services
Additional Services
If you would like additional exposure for your event, please
call 404.551.3605 to use any of the following:
•Dedicated E‐mail Advertising
•Branded Pages
•Sponsorships
•Banner Advertising
•Custom RSVP Forms
Custom RSVP Forms