The world‟s business ecosystems are being changed by cloud computing. „Cloud is poised to change the business arena‟ this is according to A report by KPMG titled, „The cloud changing the business ecosystem‟ KPMG suggests the need for more efficiency through solutions brought about by putting heads together and by actual-time exchange of information. In another survey published in January 2011 dubbed „the why of the cloud Gartner‟s CIO‟s Agenda‟ CIO‟s declared the cloud as their top priority for that year. Gartner also predicted about 33 % of digital content would be stored on the cloud.

1. Gartner and KPMG Insight: Why
Almost 50% World Data will be
Held in Cloud

2. 1 | P a g e Gartner and KPMG Insight: Why Almost 50% World Data will be Held in Cloud
Gartner and KPMG Insight: Why Almost 50% World
Data will be Held in Cloud
The world‟s business ecosystems are being changed by cloud computing. „Cloud is poised to change the business
arena‟ this is according to A report by KPMG titled, „The cloud changing the business ecosystem‟ KPMG suggests
the need for more efficiency through solutions brought about by putting heads together and by actual-time exchange
of information. In another survey published in January 2011 dubbed „the why of the cloud Gartner‟s CIO‟s Agenda‟
CIO‟s declared the cloud as their top priority for that year. Gartner also predicted about 33 % of digital content would
be stored on the cloud.
“Users are turning to the cloud and their data will be stored on the cloud” claimed Gartner a firm that deals with
analysis. Kumar Parakala head of IT advisory KPMG India and EMA and Pra Deep Udhas, head of IT/ITeS sector
KPMG India said that advanced economies and businesses have gained a competitive edge by combining creativity
and technology. Further they stated that countries like India and China which have taken advantage of their large
populations and technology could improve their ability to compete with developed world through acceptance of the
cloud.
Times are rapidly changing and every ten years since the 70‟s there have been great changes sweeping the IT sector.
The 70‟s had mainframes, the 80‟s saw the invasion of the PC, and client-server architecture swarmed th 90‟s. this
clearly indicates the revolution in the current times the industry of cloud computing and related technologies are set to
bring an overhaul in IT setups, functions and expertise and its operations. A major boost to adoption of these

3. 2 | P a g e Gartner and KPMG Insight: Why Almost 50% World Data will be Held in Cloud
advances however, was that, each change came after a period of reduced economic activity which instigated the acute
need for better efficiency and profitability in businesses.
The cloud probably carries so much hope due to its flexibility, scalability and its cost-effective nature enabled by the
SaaS model of business. . “It‟s time for organizations to reinvent their paradigms and for their leaders to redefine their
It strategies so as to clearly depict the altering role of technology” PradeepUdhas, head of IT /ITeS sector KPMG in
India said.
Cloud Expansion
The impact of the ever-changing computing industry has been key to technological alteration for many of the previous
years. It has altered the functioning of both individuals and businesses. The constant changing has allowed businesses
to innovate thereby giving them a head start in the competition for the global market.
In 2011 only 7% of user content was in the cloud and this is expected to rise to 36% by 2016. Not forgetting the
increase in tablets, PC‟s smart phones and other mobile computing device adoption which now enables the user to
collect a lot of data mainly photos and videos. Soon the storage on their devices will simply not be enough. The firm
predicts that data storage needs will shoot by 91% from 321 Exabyte‟s in 2011 to 412 zeta bytes in 2016. On average
a house hold will need about 3.3 terabytes online storage as compared to 464 Giga bytes in 2011.
The principal research analyst at Gartner says that while in the past users stored data on the PC‟s now that we are in a
post-PC era, consumers are using many inter connected devices most of which have cameras. This brings about great
quantities of data for which storage has to be provided. She went on to add that the rapidly increasing user content
will quickly be separated from the various devices now that the personal cloud has emerged.
Cloud computing has gained favor from SME‟s and large enterprises alike. The cloud enables use of software and
other services and you only pay as much as you use as opposed to past times when you had to procure personal
infrastructure. According to Gartner social media sites will also play their part by providing storage for photos and
videos from users who want to share, which will lead to the afore stated increase in storage per household.
Gartner believes that users who are increasingly depending on their devices which have cameras will also be
encompassed in this need for cloud storage. These users try out free basic cloud services but end up signing up for
premium services upon realization that they need them.
Though hosting of user digital content will still be mainly via local storage it will drop greatly in share from 93% in
2011 to 64% by 2016, so Gartner predicts. Growth on cloud storage will be mainly spurred by Western Europe and

4. 3 | P a g e Gartner and KPMG Insight: Why Almost 50% World Data will be Held in Cloud
North America while Japan and S.Korea will show greatest increase in uptake in their region Gartner goes on to
predict.
The report by KPMG particularly put weight on the cloud‟s impact on industries such as governments, health, and
Education. Such sectors would benefit greatly as the cloud give them socio-economic access which has evade them in
the past decades. Also SME‟s will benefit from the cloud as it will enable them to compete better with larger players
in the industry. The report also considers the Indian environment and the tax implications of offering and subscribing
to the cloud.NitrinKhanapurkar, Ed, advisory services, KMPG in India also added that on the overall IT industry
would change to take into account this new service. Organization would go on deploying to the cloud to ensure they
stay at the forefront. The cloud is not something going away but rather a reality here to stay and it is only beginning to
realize its potential.
From the KPMG study here are a few ideas put forward:
It says that as the cloud enters the arena, organizations are again required to choose between technologies. To quickly
adapt the cloud would put a company in a greater advantage to reform its business thereby getting a head start in terms
of competition. Apart from the cost-effective nature of the cloud, there are other advantages that come with the cloud.
Companies can comfortably leave the running of IT hardware and software to the providers of the cloud services
while they focus their resources and manpower fully on their main competencies. In addition, organizations gain
flexibility with the ability to quickly acquire resources when business opportunities present themselves.

5. TD Web Services Common Platform for All Your Applications Needs
Ecommerce solutions - Open, hybrid infrastructure and services for building secure, scalable,
and highly available ecommerce stores built onMagento,OpenCart,WooComerce, Oracle
Commerce or any proprietary platform.
Web content management systems - Application and infrastructure hosting expertise for
leading WCMS platforms including WordPress, Drupal, Joomla, etc.
Benefits for Mobile Ecommerce Applications:
Expertise and experience in building scale and performance for power high- traffic apps
regardless of platform
Pre-built, optimized deployments for faster deployments
High performance, SSD-based servers that help enable blazing fast speeds
Hybrid cloud scalability connects bare metal, dedicated, or cloud
Optional monitoring and optimization services with Critical Application Services for better
visibility and optimization
Get more details aboutE-commerceapplication hosting and support:
e: sales@tdwebservices.com
w: http://tdwebservices.com/