22. 2012 PARTICIPATING
VIC COUNCILS
City Of Melbourne
Moonee Valley City Council
City Of Boroondara
City of Bayside
City of Port Phillip
City of Kingston
City Of Hume
24. VICTORIAN OUTCOMES 2012
4480
• Total approx # of sellers in Melb
• Estimated # of buyers: 35 000
• Word of Mouth: 225 000
• Wheelie bins of stuff redistributed10-
15k
25. 2013 VICTORIAN
OBJECTIVES & OUTCOMES
• 15 – 25 councils participating in VIC
• Sustainability Victoria relationship
created
• MV relationship underway
• 75 000 – 150 000 people involved
26. 2013 NATIONAL OBJECTIVES
• Become the largest community and
sustainability program in the country
• 60 - 80 councils participating
nationally
• 3 State Government relationship
• 300 000 people participating
nationally
35. WHAT WE PROVIDE
FOR COUNCILS
BRAND & MARKETING ASSETS
WEBSITE ACCESS & MOBILE
HOW TO GUIDES, PROJECT MANAGEMENT TOOLS
COMMUNICATION PLAN AND MEDIA P’SHIPS
HUMAN RESOURCE
DATA DRIVEN POST ANALYSIS
60. COUNCIL PROCESS
Every Council is different
Investment made varies
Best outcomes involve
collaboration across Council
departments
Mayoral access equates to success
62. COUNCIL’S ROLE
1. Promoting Through
Council Channels. The
intention is that its viewed as a
Council driven program
2. Outreach – schools, community
groups, initial registrations
3. Capitalising on media
opportunities
63. WHO WE WORK WITH IN COUNCIL
Com-
Sustain-
Waste munity
ability
Dev
Economic
Comms
Dev
64. TIMING
Feb – May Determine Involvement
June- July: Project Set Up
July- distribute materials
August – October: Campaign Period
October 26 – Event Day
November – Post Reporting
