Presentation prepared by PDM students as part of an on-the-spot competition for a new product launch at the Yukti 2012 management competition.

1. 1
I- Siksha (i- Siksha Aapke Dwar)

2. SAVERA
Vision-
Bring innovation and
technology at every
door of rural India to
spread awareness
and education.
2

3. i-Siksha
Brand Name i- Siksha
Tag Line- i- Siksha Aapke
Dwar
Two Series- EiS- for
students
FiS- for farmers
i- Siksha is available in five
unique colours

4. Why i-Siksha
 Explore the unexplored India
 Education is a right for every
Indian
 Fill the gap between rural India
and existing knowledge system
 Edutainment is possible
 Bottom to top approach for
solving the rural problems
 Different problems- One solution
4

5. Rural How i-Siksha
communi
ty works
Cloud of
problems

6. Product Development
CORE TANGIBLE AUGUMENT
6 product Product ED Product
 Small in size
Solar and electricity Connectivity with kiosk for
Provide education rechargeable battery 24 hours
and awareness Battery charge is 14 days Answers for multi-
(standby) disciplinary questions
Kiosk connectivity
 First time I-Pod with hand
Entertainment Farming information
free speaker
inbuilt in first model
 Price- Rs 2000
Lessons will be inbuilt in
Available in different
second I-Siksha model
colours
Available for two Replace warranty within
categories- 1- farmers, 2- one year
students  Home delivery

7. Special Features MP-3 available
Available in local
language
Press button-solve
problem
Long durable battery
Techno friendly

8. Demand Estimation (Chain Value
Method)
8
Criteria Latehar Hazaribag Ranchi
Population 2867890 18857083 29880917
Rural Population
(%) 88% 84 % 88%
Adults+ Farmers+
children 62 (1778092 ) 71 (13388529) 67 (20020214)
Population %
Medium and Big
Farmers, APL
families child, and 30 (533427) 38 (5087641) 41 (8208288)
youth in%
After intersection
of above, 88 (469416) 91 ( 4680630) 84 (6894962)
(Household %)
Total Estimated
12045008

9. Micro Study from Selective
Villages
Existing problems People wants
 Agriculture issues  Faster penetration of
 Middle men technical guideline
 Legal issues  Direct interaction with
 Education market
 Connectivity  Education is a right
 Women related  Knowledge sharing

10. Marketing Strategy
10
Development
Target market Market price Long term
Tier III cities, and plan and
Rural and tribal areas distribution sales
Price Rs. 2000 Update product
Potential Distributed through
features
buyers- Rural district centers;
available in local Increase coverage
community and
Rural students electric shops area
Linkage with Expand in other
government states

11. Revolution Comes from Ideas not
Power
11
Thanks
Presented by- Tata- Dhan
Academy