How To Survive Social Networking
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Never before in history has such a massive change to our lifestyles been demonstrated in such remarkable numbers, in such record time. The pace of change is fueled by the explosion of smart technology, and consumer mastery of the technology that gave them more choice and control. These slides contain some ideas about who will survive change, and they are as true in good times as they are in bad times.
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How To Survive Social Networking
- 1. SURVIVAL OF THE FITTEST
- 2. NATURAL SELECTION Traits that are helpful for survival become more common in a population, and harmful traits become more rare, because individuals with advantageous traits are more likely to reproduce
- 3. It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change Charles Darwin, 1908 -1882
- 4. More than half of people agree that ‘its difficult to keep up with changes today’, although the same amount agree that most changes are for the best. 16,000 ads in ME every day During the 1990’s, more than 15,000 new products were introduced every year – and that was just grocery Internet traffic doubles approximately every 100 days. .
- 5. BIG No one is too to fail
- 6. A NEED FOR SPEED
- 7. The EconomicCycle Has Sped Up Although those involved in each financial crisis are convinced their situation is ‘unique in history’ 1986 Asian Financial Crisis 1840 Railway Mania 1636 The Tulip Bubble 2008 Sub-prime Crisis 1973 OPEC Oil Embargo 2000 1600 1800 1700 1900 1980s Savings & Loan Crisis 1720 South Sea Bubble 2000 Dot Com Bubble 1929 Wall St Crash (Great Depression)
- 8. He who is not courageous enough to take risks will accomplish nothing in life
- 9. Hard TIMES Can Bring Out the Of Ad Age's "Top 100 Ad Campaigns of the 20th Century," a quarter that began after 1945 did so during economically challenging years. BEST
- 10. Wieden & Kennedy, 1988
- 11. Chiat/Day, 1989
- 12. BBDO 1973
- 13. Ammirati & Puris, 1975
- 14. “ I love bad times. In good times, people are less apt to try new things. In bad times, they have to start to “ do things better - Martin Puris, adman who came up with the BMW line -
- 15. in SUMMARY WE NEED SPEED, ADABPTABILITY & MENTAL AGILITY
- 16. ADAPTING TO THE MENA MARKETPLACE
- 17. It’s all about theconsumer
- 18. MY Screen MY Content MY Brand
- 19. The era of MY Screen
- 20. 3000 cars created by consumers
- 21. 2M VIDEO On Demand
- 22. 21.3 million video streams
- 23. “ With this SHIFT in consumer interest towards personalized platforms comes the opportunity and need for advertisers to jump into developing branded content “
- 24. So where can brandsfit in? Branded Content Hummer
- 25. You can no longer expect CONSUMERS to go where you lead them
- 26. Build where people ARE Not where we WANT them to be
- 27. If ADVERTISERS don’t surrender some control voluntarily, it will be wrenched from us …
- 28. consumer
- 29. engagement exposure dialogue Advertiser Control Consumer
- 31. $26 b 2008 $18 b 2007 $12 b 2006
- 32. Especially in the tough times
- 33. ! INSPIRE We need to become part of these conversations
- 34. Creator of a new revolution in social marketing
- 35. An idea can keep conversations alive
- 36. 1 500 16 MyBarackObama.com Facebook Groups Official Social Spaces
- 39. together we will begin the next great chapter … with three words that will ring out from coast to coast, from sea to shining sea... “ CHANGE… ” yes we can! Insert Video Barack
- 40. Tarek Daouk Chief Innovation & Integration Officer Starcom Mediavest Group MENA @tdaouk http://about.me/tdaouk
Editor's Notes
- .
- Having an idea allows you a presence in social spaces – gives you something to talk about and to provide constant updates.Obama is in touch all the time.Obama has revived the use of email, a secret weaponThis specific email was a very low-tech video of campaign manager David Plouffe outlining their general election strategy.Total transparency, insider access – helps build the sense of the movement and ownership in that movement by the community.Because a big idea will find supporters. It will encourage people to make connections.As a host, MyBo has done this very well. The site exists to connect people to others to keep the movement going.And gives them tools to organize and to lend their own voice to the campaign.Although obama is the most successful online marketer in political history (and arguably, among all brands in any category) he has done very little online advertisingSpent 3m spent online jan-apr 2008Spent 75m on tv through june70% of online is googleA large part of his rise can be attributed to his understanding and embrace of “change”.Change has been at the core of the Obama brand.Usually thought of in political terms, ie. change from Bush policies.But Obama has also been masterful at understanding cultural changes and their implications.Understood that social media and connectedness of individuals through technology had fundamentally changed, and could be used to his advantage.