Recruitment Case Study

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The Target Audience we were looking needed to be qualified to begin with. In addition, we
wanted them to have some amount of familiarity with the Internet. Familiarity conventionally means ability to articulate thoughts on the Internet and technology and in worst cases, simply using the Internet for search and emails alone. But then, we noticed that those that are Internet friendly use it for objectives that are beyond the conventional norms. They in fact look at Internet presence as an extension of their offline existence.
It was this group of people that we were aiming for. The insight was that these people network
extensively on many networking sites (professional and personal). Being always or
predominantly online, with a huge network of friends, they also are very exploratory with
applications and experimental with their status messages. It was this user behaviour that turned out to be the key insight.

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Recruitment Case Study

  1. 1. Recruiting & Social Media Marketing The Client Self-promo, recruitment activity. Activity Background Like with most organizations, i-Vista too used various streams to recruit people. An inability to find the right- minded people meant exploring innovative options that would help us find and contact people who were passionate about the World Wide Web. Our target audience: Professionals from across functions- Technology, Design, Writing, Business Development, Account Management- interested in a career with a company that’s always looking at harnessing the power of the Internet for achieving business goals. 1 © 2009 i-Vista Digital Solutions Pvt. Ltd.
  2. 2. WE THINK ABOUT YOU The insight The Target Audience we were looking needed to be qualified to begin with. In addition, we wanted them to have some amount of familiarity with the Internet. Familiarity conventionally means ability to articulate thoughts on the Internet and technology and in worst cases, simply using the Internet for search and emails alone. But then, we noticed that those that are Internet friendly use it for objectives that are beyond the conventional norms. They in fact look at Internet presence as an extension of their offline existence. It was this group of people that we were aiming for. The insight was that these people network extensively on many networking sites (professional and personal). Being always or predominantly online, with a huge network of friends, they also are very exploratory with applications and experimental with their status messages. It was this user behaviour that turned out to be the key insight. Media Status Messages on Facebook, Orkut, Google talk and Linkedin Application on Facebook Messages on Twitter 2 © 2009 i-Vista Digital Solutions Pvt. Ltd.
  3. 3. WE THINK ABOUT YOU Creative Idea and Execution: We began our innovative recruitment drive by urging our existing employees to post our talent requirement using their Twitter accounts. In addition, they were asked to post the job requirements on their Facebook, Google talk, Orkut and Linkedin status messages. “ Looking for kickass copywriters! ” Example: They were free to post the requirement basis the presence of such professionals in their network. E.g., designers posted requirements for art directors and copywriters, technology people posted requirements for someone from their field, and so on. Alongside all these was the ‘i-Vista's gift a job!’ application on Facebook. This application was intended to spread the word about all the job openings at i-Vista. 3 © 2009 i-Vista Digital Solutions Pvt. Ltd.
  4. 4. WE THINK ABOUT YOU 4 © 2009 i-Vista Digital Solutions Pvt. Ltd.
  5. 5. WE THINK ABOUT YOU 5 © 2009 i-Vista Digital Solutions Pvt. Ltd.
  6. 6. WE THINK ABOUT YOU 6 © 2009 i-Vista Digital Solutions Pvt. Ltd.
  7. 7. WE THINK ABOUT YOU Results In addition to a huge number of application downloads, within a week we got over 50 enquiries and we hired 4 people out of it. Without having to incur costs typically involved when it comes to bringing talent onboard. i-Vista Digital Solutions Pvt. Ltd. Ground Floor, S.K. Vista, #21, Rustambagh, Behind Manipal Hospital, Airport Road, Bangalore - 560 017. Phone: +91 80 4196 6600 Fax: +91 80 2520 5082 For more information about us: info@ivistasolutions.com 7 © 2009 i-Vista Digital Solutions Pvt. Ltd.

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