IP Updates from Sagacious IP

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Govt of India Plans Cutting Approval Time of
Patent Grant to 15 Months from 5-6 yrs
In a move that is likely to give a push to
innovation and encourage patent registration in
the country, the department of industrial policy
and promotion (DIPP) is working towards
reducing the time taken in getting approval for a
patent application from the current
Daily Intellectual Property [24 Nov 2015]
By Sagacious IP

Nike Competitor Raises Money to Help
Pitch Its Patent
It seems one of the biggest rivals of companies
like Nike, Under Armour and Adidas; POINT 3
may go beyond the basket ball court to monetize
its DRYV technology. The DRYV technology is
related to an absorbent outer layer that has been
applied to moisture wicking garments. POINT 3
has used the technology on basketball shorts
and towels to date, but seeks to expand its
application beyond the basketball court now.
Daily IP News [24 Nov 2015]
By SAGACIOUS IP
It seems one of the biggest rivals of companies
like Nike, Under Armour and Adidas; POINT 3
may go beyond the basket ball court to monetize
its DRYV technology. The DRYV technology is
related to an absorbent outer layer that has been
applied to moisture wicking garments. POINT 3
has used the technology on basketball shorts
and towels to date, but seeks to expand its
application beyond the basketball court now.
Daily IP News [24 Nov 2015]
By SAGACIOUS IP

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The purpose of the study was to analyze the importance given by selected major Indian IT firms to innovation based on their Patent portfolio as a measure. Analysis of the Patenting activity provides an insight into current trends in intellectual property generation apart from providing an account of innovation and technological development taking place in the Information Technology sector. The study summarizes results of the research that was conducted on HCL Technologies Limited, Infosys Technologies Limited, Mahindra Satyam , Tata Consultancy Services Limited and Wipro Limited. This report covers filing trends of the above mentioned companies along with status of Patents, International Patent Classification and Priority Date. The study also provides the filing trends and status with the field of engineering to which they belong, along with details of all Patents filed by these companies since their inception. Our research suggests that after a moderate retrenchment in the years 2008-2009, the IT industry in India is recommitted to pursue innovation. The fact that the said companies consider innovation to be one of their key assets and are committed to boost their spending on Research & Development and innovation is evident from the increase in number of Patents that have been filed by these companies in US Patent Office, European Patent Office and Intellectual Property Office India. The study details the challenges associated with software Patenting in India and postulates that despite the restrictions of obtaining a software Patent per se in India, the IT industry is taking a prominent stand on generating and protecting Intellectual Property in India and abroad. Since the year 2000, awareness about Innovation and Intellectual Property Management has been on the rise in the IT industry. It is evident from the Patent filing statistics of the Intellectual Property Office India that the number of Patent filings in the field of computer science has been on the rise since 2004. Across the world, a large number of organizations are considering innovation as top priority, and consequently raising the investment on innovation. In this study, the trends indicate that innovation has been geared towards minor improvements to existing products and services as against innovation targeting newer products. However, the companies are broadening types of innovation functions they are targeting. The emphasis on product development and idea generation is increasing.

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12-‹#› 1Describe the characteristics, valuation, and amortization of intangible assets. 2Describe the accounting for various types of intangible assets. 3Explain the accounting issues for recording goodwill. LEARNING OBJECTIVES 4Explain impairment procedures and presentation requirements for intangible assets. 5Describe accounting and presentation for research and development and similar costs. After studying this chapter, you should be able to: Intangible Assets 12 12-‹#› PREVIEW OF CHAPTER 12 Intermediate Accounting 16th Edition Kieso ● Weygandt ● Warfield 12-‹#› LO 1 Describe the characteristics, valuation, and amortization of intangible assets. Characteristics Lack physical existence. Not financial instruments. Normally classified as long-term asset. Common types of intangibles: Patents Copyrights Franchises or licenses Trademarks or trade names Goodwill INTANGIBLE ASSET ISSUES The Coca-Cola Company’s success comes from its secret formula for making Coca-Cola, not its plant facilities. 12-‹#› Purchased Intangibles Recorded at cost. Includes all costs necessary to make the intangible asset ready for its intended use. Typical costs include: Purchase price. Legal fees. Other incidental expenses. Valuation INTANGIBLE ASSET ISSUES LO 1 12-‹#› Valuation Google expensed the R&D costs incurred to develop its valuable search engine. INTANGIBLE ASSET ISSUES Internally Created Intangibles Recorded at cost. Generally expensed. Only capitalize direct costs incurred in developing the intangible, such as legal costs. LO 1 12-‹#› Amortization of Intangibles Limited-Life Intangibles Amortize to expense over useful life. Credit asset account or accumulated amortization. Useful life should reflect the periods over which the asset will contribute to cash flows. Amortization should be cost less residual value. Companies should evaluate the limited-life intangibles for impairment. INTANGIBLE ASSET ISSUES LO 1 12-‹#› Indefinite-Life Intangibles No foreseeable limit on time the asset is expected to provide cash flows. Must test indefinite-life intangibles for impairment at least annually. No amortization. INTANGIBLE ASSET ISSUES Amortization of Intangibles LO 1 12-‹#› ILLUSTRATION 12-1 Accounting Treatment for Intangibles INTANGIBLE ASSET ISSUES Amortization of Intangibles LO 1 12-‹#› Does it matter how a company builds brand value? In a word, yes. If the brand is internally developed, its value does not appear in the financial statements. This is the case for The Coca-Cola Company, whose brand value is estimated to be roughly worth $79.2 billion but its balance sheet values its “trademarks within definite-lives” (i.e., brands) at just $6.7 billion. As you are learning in this chapter, this reporting results because the accounting rules prohibit companies from recognizing brands and many other “intangible” assets if they created them themselves. In contrast, when Procter & Gamble (P&G) acquired Gillette in 20.

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