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Amul paneer introduction

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  • 1. VADODARA/ANAND: Eyeing a larger share in domestic market, estimated at Rs 1,000 croreand the export market that has almost remained untapped, Kheda District Co-operative MilkProducers Union Limited (KDCMPUL) popularly known as Amul Dairy commissionedcountrys first fully-automatic paneer plant on Saturday.Amul commissioned the new facility at its existing cheese plant at Khatraj, near Mehmedabad,on the occasion of its 64th foundation day and Sardar Patels 135th birth anniversary. The plant,where the dairy co-operative is investing Rs 45 crore, will help Amul increase its paneermanufacturing capacity from present 1,000 tonne per annum to 8,000 tonne per annum.Ads by GoogleAmul mulls US launch via pact with localunitsMadhvi Sally, ET Bureau Jun 27, 2011, 04.34am ISTTags: National Dairy Development BoardAHMEDABAD: Cooperative dairy giant Amul plans to launch its operations in the US andsubsequently in European countries. Next month, representatives of Anand-based 65-year-oldAmul dairy will visit the US to plan the countrys first multinational cooperative venture.Amul dairy is managed by one of the 13 members of apex marketing body, the Rs 9774-croreGujarat Cooperative Milk Marketing Federation (GCMMF). It is owned and operated by KairaDistrict Co-operative Milk Producers Union while GCMMF markets the Amul brand of milkand milk products in India and overseas. Currently, GCMMF exports its products through agentsin the Middle East, Europe and the US and earns close to Rs 100 crore of export revenuesannually. However, the Kaira union now plans to set up a dairy plant in the US to produce gheeand paneer to begin with.Amul to begin fully automatic paneer production from next weekPosted: Sat Oct 31 2009, 01:25 hrs Ahmedabad:
  • 2. Indias oldest dairy, Amul (Kaira District Cooperative Milk Union Ltd), will now be the country’sfirst unit to house probably Asia’s first and the largest fully automatic paneer (soft cheese)manufacturing plant.The plant will be a non-touch unit having a daily capacity to produce 2,500 tonnes of soft cheese. Setup near Mehmedabad over 40 acres, it will be further expanded to produce cheese and whey byMarch 2010.Dinsha Patel, the Minister of State (Independent Charge) in the Ministry of Micro, Small & MediumEnterprises, and BharatisinhSolanki, the Minister of State for Power, will inaugurate the plant onNovember 3. Obram, a Poland-based dairy equipment manufacturing company, has set up the plantin record five months. The total investment of this integrated plant is about Rs 45 crore.Earlier, soft cheese was prepared with manual intervention as there were no machines available forits manufacturing. With a few technical changes in the machinery, the dairy will now be able toproduce it without any manual intervention.Instead of the 50-member staff, the dairy says, the plant will now need 10 to 15 people to supervise themanufacturing. The dairy will be selling the soft cheese through the Gujarat Cooperative Milk MarketingFederation (GCMMF), which markets dairy products under the Amul brand name.“The plant will usher in a new era in the dairy technology. This is a new step towards providing better qualityand hygienic products for which the Amul brand stands,” said Amul chairman RamsinhParmar.Pointing out that there is a high demand for soft cheese in domestic as well as international market,dairy MD Rahul Kumar Srivastava said, “The demand from the Gulf countries and Singapore hasbeen very high. It’s an open market for us. Whatever we will produce will be sold instantly.”Amul, which has registered a turnover of Rs 1,500 crore this year, sees an increase in the revenueswith this plant getting functional. “Till now, soft cheese constitutes only 2 to 3 per cent of the totalproduce. This will now be increased up to 20 per cent,” said Srivastava.Amul Enters Paneer MarketAnubhuti SinghMon, 26 Nov 2007Amul is all set to enter the Fresh Paneer segment by leveraging its Liquid Milkdistribution network covering over 100000 retail outlets across India. Indias top dairybrand on Monday launched Amul Fresh Paneer .Amul Fresh Paneer is the latest addition in its product portfolio in its quest to becomethe numero-uno brand in the Indian Paneer market.After establishing itself as a market leader in Frozen Paneer category through itsAmulMalaiPaneer brand commanding over 65% market share in the branded Paneer
  • 3. market, Amul is now entering the Fresh Paneer segment in order to strengthen itsposition in the Dairy products category.To start with, Amul will be launching Amul Fresh Paneer which does not contain anyharmful chemicals or preservatives, in Ahmedabad through its Liquid Milk distributionnetwork. Amul Fresh Paneer will be available at all Milk outlets in Ahmedabad roundthe year in the convenient sizes of 200 g Block priced at Rs. 25/- and 1 kg Block priced atRs. 115/-.Amul Fresh Paneer is an ideal choice since it is made from Pure and Fresh Milk giving ita rich and creamier taste.It has high fat content and low moisture content as compared to loose Paneer availablein the market. Amul Fresh Paneer has smooth & uniform texture which is required forpreparing mouth-watering recipes. Since it is available in tamperproof sealed poly-pouches, the quality of Amul Fresh Paneer does not get affected and can be stored in therefrigerator for 15 days. Amul Fresh Paneer is easy to use as it can be cut, fried & gratedas per the choice.Indian Paneer market is estimated to be around one lac metric tonnes per annum, 80%of which is sold as loose Paneer by local milk vendors. It is the largest dairy product soldin terms of volume after Liquid Milk.Paneer is a universally accepted product across Indian sub-continent and is the highestconsumed dairy product. Paneer market can be divided into two major segments vizconsumers & institutions. Institutional segment contribute to over 80% of the totalPaneer market. However this segment is highly price sensitive.
  • 4. Amul Dairy plans to give US, EU taste of Indian ghee,paneer Home Posted: Fri, Jul 8 2011. 1:00 AM IST Published on page 6After being the “Taste of India” for the past 55 years, Amul, the butter and cheese brand ofGujarat Cooperative Milk Marketing Federation (GCMMF), plans to cater to Indian tastesoverseas, a top federation official said.The dairy company is setting up production plants in the US and Europe—its first outsideIndia—that will manufacture ghee (clarified butter) and paneer (Indian cottage cheese).The cooperative plans to highlight the Ayurvedic nutritive qualities of ghee with its “onespoonful a day” campaign. To appeal to a broader audience interested in the Ayurvedic andyogic way of life, a new packaging for Amul ghee will display people practising yoga.“Our first priority is the US market as we already export products there. After that, we will set upa plant in European Union (EU),” said Rahul Kumar, managing director of Kaira DistrictCooperative Milk Producers Union, also known as Amul Dairy and one of the 13 milkcooperative federations under GCMMF.For the large non-resident Indian, or NRI, community, Amul is the defining “milk and milkproducts brand”, said KiranKhalap, co-founder, Chlorophyll Brand and CommunicationsConsultancy. He expects Amul will do well outside India given its market leadership here.Indians living overseas usually celebrate Indian festivals and hence have a huge requirement forghee and paneer. Also, India and everything associated with the Indian way of life—its cuisine,Ayurveda, yoga—evokes interest globally, said S.K. Alagh, chairman, SKA Advisors.“There is a huge untapped market for ghee outside India, primarily in the US, Canada, Europe,Middle East and even Australia,” said Alagh, who was previously managing director at bakeryand dairy products maker Britannia Industries Ltd. Ghee as a dairy product has undergone a hugeimage transformation, from unhealthy to healthy. Many studies that have highlighted the benefitsof ghee have contributed to this.For instance, a study by the department of biochemistry and nutrition, Central FoodTechnological Research Institute, Mysore, Karnataka, says: “The anhydrous milk fat ghee is oneof the important sources of fat in the Indian diet. Our earlier studies showed that rats fed diets
  • 5. containing greater than 2.5 wt% of ghee had lower levels of serum cholesterol compared withrats fed diets containing groundnut oil.”Considering that on an average an Indian living in the country consumes 100 gm of ghee orpaneer every month, the potential market for these products in the US and EU is estimated at3,000 tonnes a year each, said Kumar.GCMMF exports only 200-300 tonnes a year at present, most of which is contributed by AmulDairy, he added.Exports contributed only 1% to GCMMF’s Rs.9,774crore revenue for fiscal 2011. With thecommissioning of the new capacities, Amul Dairy expects the US and the EU to generaterevenues of $36 million (Rs.160 crore) a year.Amul announced its plan for a facility in the US to produce ghee and paneer in late June.Even smaller rivals such as Parag Milk Foods Pvt. Ltd, which has dairy brand Gowardhan andGo Cheese, have larger export revenues. Exports to the US and West Asia accounted for Rs.150crore or 20% of Parag Milk Foods’ revenue of Rs.700 crore in fiscal 2011.“We are going to increase our marketing and distribution reach in these markets as there is ahuge opportunity,” said Devendra Shah, chairman, Parag Milk Foods.GCMMF plans to invest Rs.70 crore in the US and the EU. Both plants will have capacities tomanufacture 10 tonnes of ghee and five tonnes of paneer a day. The EU has imposed a ban onimporting milk products from most Asian countries. By setting up a plant there, Amul will beable to cater to the local market.In the US, Amul will set up a plant in California, Wisconsin or Virginia to cater to the Chicagoand New Jersey areas that have large Indian populations.The Amul brand is already an established name overseas. For the last three years, Amul hasfeatured among the top 100 brands in Campaign magazine’s “Top 1,000 Brands of Asia” survey,conducted across Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore,Taiwan and Thailand.Amul’s global push was also seen during the Cricket World Cup in February when it sponsoredthe Netherlands team. The Royal Netherlands Cricket Board had announced that the deal was thelargest international event sponsorship deal in its history.