SlideShare a Scribd company logo
1 of 57
Download to read offline
Why Games Will Sit At The
        Head Of The Table




                                 @tiedtiger
Thursday, 3 January 13
My Power 100 Woe
Thursday, 3 January 13
Games People Are Missing at Almost All Levels
Thursday, 3 January 13
Although Games Can Have Enormous Reach
Thursday, 3 January 13
...And Have A Vibrant Culture...
Thursday, 3 January 13
...Medialand Doesn’t Really Understand Them
Thursday, 3 January 13
To Them Gamers are Techies, Spods or Addicts
Thursday, 3 January 13
“Education” Is Often Considered Their Only Worth
Thursday, 3 January 13
One Day Maybe An “Interactive” Form Of TV
Thursday, 3 January 13
Mostly It’s About Place
Thursday, 3 January 13
Inspire > Distribute > Exploit
Thursday, 3 January 13
Video to Game is Common
Thursday, 3 January 13
Game to Video is Usually Terrible.
Thursday, 3 January 13
This Leads to Some Bad Conclusions
Thursday, 3 January 13
"Games Are Immature, But One Day..."
Thursday, 3 January 13
"Games And Storytelling Must Converge"
Thursday, 3 January 13
“The Future of Games is Narrative-Plus”
Thursday, 3 January 13
What is Narrative?
Thursday, 3 January 13
An Edited Stream of Information
Thursday, 3 January 13
Sometimes for Plot: Stories
Thursday, 3 January 13
Sometimes for Compression: Histories
Thursday, 3 January 13
Sometimes Foundational: Myths
Thursday, 3 January 13
Sometimes Living: Paradigms
Thursday, 3 January 13
All Narratives Are Constructs
Thursday, 3 January 13
To Process and Idealise Experience
Thursday, 3 January 13
Event Sparks Emotion

                             Emotion Sparks Memory

                           Memorisation Sparks Editing

                         And Then The Story Is Passed On


                                                           Like So
Thursday, 3 January 13
Creating a Narrative is a Post-Event Process
Thursday, 3 January 13
But Games Are Played In The Moment
Thursday, 3 January 13
They Are Sources of Events
Thursday, 3 January 13
Not Narratives At All
Thursday, 3 January 13
Functional                                              Institutional
                                                                         A work of art in the classificatory sense is 1)
                    The functionalist holds that there is some
                                                                         an artefact 2) upon which some person or
                    distinctive need met by art in our lives and
                                                                         persons acting on behalf of a certain social
                    that it is in terms of this need that art is to be
                                                                         institution (the artworld) has conferred the
                    defined. While art might meet many interests
                                                                         status of candidate for appreciation.
                    – for example it might be valued as a
                    financial investment – such interests explain        - Aesthetics: An Introduction
                    why artworks might be referred to and
                    appreciated as investments and the like, but
                    they do not explain why we have the concept
                    of art and appreciate artworks qua art. The
                    primary value of art is hedonic, rather than
                    moral or pragmatic.

                    - Functional and Procedural Definitions of Art,
                    Journal of Aesthetic Education 1990




                                           The “Mature/Converge” Lens Is Wrong
Thursday, 3 January 13
Games Belong Here
Thursday, 3 January 13
Like So
Thursday, 3 January 13
Sports Generate Events
Thursday, 3 January 13
Sports Breed Emotion
Thursday, 3 January 13
Emotion Becomes Memory
Thursday, 3 January 13
So Sports Generate Stories
Thursday, 3 January 13
Their Secret is the “Magic Circle”
Thursday, 3 January 13
Sports Have a Sense of Theatre
Thursday, 3 January 13
This Happens With Other Kinds of Game
Thursday, 3 January 13
Streetfighter Amazing Comeback
Thursday, 3 January 13
Poker TV Coverage
Thursday, 3 January 13
E-Sports
Thursday, 3 January 13
Virals
Thursday, 3 January 13
Review Culture
Thursday, 3 January 13
Spin-off Culture
Thursday, 3 January 13
But This Not Happening on TV
Thursday, 3 January 13
Video Has Become Democratic
Thursday, 3 January 13
The Magic Circle Can Be Virtual
Thursday, 3 January 13
Games Are Seen More As “Functional” Now
Thursday, 3 January 13
No Longer The Red-Headed Step Child
Thursday, 3 January 13
They Are "Generative Culture" - Dan Cook
Thursday, 3 January 13
That’s Why Games Breed “Whales”
Thursday, 3 January 13
While Medialand Can Only Sell “Files”
Thursday, 3 January 13
So Who Really Needs Who Here?
Thursday, 3 January 13
The Power 100 Might Become an Obituary
Thursday, 3 January 13
Forget What Medialand Thinks

                          Focus on Generating Events

                         Love Function Over Institution

                               Keep Connecting


                                                  How We’ll Win
Thursday, 3 January 13

More Related Content

Recently uploaded

Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa  💚 9316020077 💚 Russian Call Girl GoaRussian Escorts Agency In Goa  💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
sexy call girls service in goa
 
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
SofiyaSharma5
 
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort GoaDesi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
russian goa call girl and escorts service
 
Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171
Delhi Call Girls 📞9899900591 ✔️ High Profile Service 100% Safe
 
Goa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 9316020077 Call Girls  In Goa By Russian Call Girl in goaGoa Call Girls 9316020077 Call Girls  In Goa By Russian Call Girl in goa
Goa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goa
russian goa call girl and escorts service
 

Recently uploaded (20)

↑Top Model (Kolkata) Call Girls Salt Lake ⟟ 8250192130 ⟟ High Class Call Girl...
↑Top Model (Kolkata) Call Girls Salt Lake ⟟ 8250192130 ⟟ High Class Call Girl...↑Top Model (Kolkata) Call Girls Salt Lake ⟟ 8250192130 ⟟ High Class Call Girl...
↑Top Model (Kolkata) Call Girls Salt Lake ⟟ 8250192130 ⟟ High Class Call Girl...
 
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
 
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa  💚 9316020077 💚 Russian Call Girl GoaRussian Escorts Agency In Goa  💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
 
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
 
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment BookingCall Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
 
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
 
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort GoaDesi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
 
Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171
 
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Call Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service NashikCall Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
 
Call Girl Service Belur - 7001035870 with real photos and phone numbers
Call Girl Service Belur - 7001035870 with real photos and phone numbersCall Girl Service Belur - 7001035870 with real photos and phone numbers
Call Girl Service Belur - 7001035870 with real photos and phone numbers
 
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
 
Goa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 9316020077 Call Girls  In Goa By Russian Call Girl in goaGoa Call Girls 9316020077 Call Girls  In Goa By Russian Call Girl in goa
Goa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goa
 
Call Girl Nashik Saloni 7001305949 Independent Escort Service Nashik
Call Girl Nashik Saloni 7001305949 Independent Escort Service NashikCall Girl Nashik Saloni 7001305949 Independent Escort Service Nashik
Call Girl Nashik Saloni 7001305949 Independent Escort Service Nashik
 
2k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 92055419142k Shot Call girls Laxmi Nagar Delhi 9205541914
2k Shot Call girls Laxmi Nagar Delhi 9205541914
 
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
 
👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
👙  Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service👙  Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
 
↑Top Model (Kolkata) Call Girls Sonagachi ⟟ 8250192130 ⟟ High Class Call Girl...
↑Top Model (Kolkata) Call Girls Sonagachi ⟟ 8250192130 ⟟ High Class Call Girl...↑Top Model (Kolkata) Call Girls Sonagachi ⟟ 8250192130 ⟟ High Class Call Girl...
↑Top Model (Kolkata) Call Girls Sonagachi ⟟ 8250192130 ⟟ High Class Call Girl...
 
College Call Girls New Alipore - For 7001035870 Cheap & Best with original Ph...
College Call Girls New Alipore - For 7001035870 Cheap & Best with original Ph...College Call Girls New Alipore - For 7001035870 Cheap & Best with original Ph...
College Call Girls New Alipore - For 7001035870 Cheap & Best with original Ph...
 

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Why Games Will Sit At The Head Of The Media Table