Retail Channels for Interacting with Customers
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Retail Channels for Interacting with Customers

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Retail Channels for Interacting with Customers Presentation Transcript

  • 1. RETAIL CHANNELS By Megan Hultz and Tabitha Smith
  • 2. MULTICHANNEL RETAILERS Multichannel retailers are retailers that sell merchandise or services through more than one channel. By using a combination of channels, retailers can leverage the unique benefits provided by each to attract and satisfy more customers.
  • 3. STORE Stores offer several benefits to customers that they  cannot get when they shop through catalogs or on the internet  Benefits Browsing  Touching and feeling merchandise  Cash payment  Instant gratification  Personal service  Entertainment and social interaction  Risk reduction 
  • 4. CATALOGS Catalog channel provides benefits to customers  that are not available from the store or internet channels.  Benefits Convenience   Safety  Portability and easy access
  • 5. INTERNET Shopping over the internet provides the  convenience offered by catalogs and other non- store formats. The internet, compared with store and catalog channels, also have the potential to offer a greater selection of products and more personalized information about products and services in a relatively short amount of time.  Benefits Convenience   Safety  Personalization  Broad and deep assortments