James and Shawn of T4G discuss approaches and examples of leveraging data to create effective user experiences.

1. Bringing Ideas to Life
LEVERAGING DATA TO CREATE EFFECTIVE USER EXPERIENCES

2. T4G The Intelligent Application of TechnologyTM

3. T4G The Intelligent Application of TechnologyTM
Data as a product

4. T4G The Intelligent Application of TechnologyTM
User Centric

5. T4G The Intelligent Application of TechnologyTM
Affecting your
business now –
not the future

6. Less is More

7. T4G The Intelligent Application of TechnologyTM
Customers already have a plan

8. T4G The Intelligent Application of TechnologyTM
Start with something simple

9. T4G The Intelligent Application of TechnologyTM
Solve Problems for Users

10. Target and Personalize

11. T4G The Intelligent Application of TechnologyTM
Collecting Information

12. T4G The Intelligent Application of TechnologyTM
Personalization

13. T4G The Intelligent Application of TechnologyTM
Validation

14. T4G The Intelligent Application of TechnologyTM
Car Manufacturer Example

15. Information to Action

16. T4G The Intelligent Application of TechnologyTM
Show me what
I need to know,
motivate me
to act.

17. Tell me what is
relevant.

19. Things to Consider

20. T4G The Intelligent Application of TechnologyTM
Focus on User Goals
Learn and Correct
Be Proactive
Use What You Have

21. T4G The Intelligent Application of TechnologyTM
Focus on User Goals

22. T4G The Intelligent Application of TechnologyTM
Learning & CorrectingLearn and Correct

23. T4G The Intelligent Application of TechnologyTM Be Proactive

24. T4G The Intelligent Application of TechnologyTM Use What You Have

25. LESS IS
MORE
TARGET AND
PERSONALIZE
INFORMATION
TO ACTION
THINGS TO
CONSIDER

26. Thank you
shawn.peterson@t4g.com
james.macmanus@t4g.com