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Give them something
to talk about
Paul Barter,
VP Research
@barterpaul
T4G.com
Product
Price
Place
Promotion
About those 4 P’s
Paid
Owned
Earned
The changing promotion mix:
Legacy Now
Paid
Owned
Earned
Website
• Its your most important owned asset
Tables stakes?
Your website.
What have the
big guys done?
What if you’re
not that big?
Owned Earned Broadcast
Traditional Media Follows
But
“I’ve got no brand loyalty. It’s all about
quality and price,” said Peter Cammara, a
Mazda3 driver who was doing research ...
The Earned Promotion Rules
Source: T4G.com
I guess you can test for everything, but some other celestial
bullet comes along and challenges your design. I agree that
...
What comes now?
1. Make great products
2. Tell your story your way
3. Owned & Earned first
4. Then paid
5. Listen & respon...
Learn more:
http://tinyurl.com/stopadwaste
@T4G
http://t4g.com
Connect with us
We are built on a solid foundation with
great people who are creative, dedicated
and passionate about what they do.
Paul B...
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
Give them something to talk about
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Give them something to talk about

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T4G's Paul Barter speaks to the RIC Centre on the changing nature of promotion from paid to owned and earned.

Published in: Marketing, Business
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Give them something to talk about

  1. 1. Give them something to talk about Paul Barter, VP Research @barterpaul T4G.com
  2. 2. Product Price Place Promotion About those 4 P’s
  3. 3. Paid Owned Earned
  4. 4. The changing promotion mix: Legacy Now Paid Owned Earned
  5. 5. Website • Its your most important owned asset Tables stakes? Your website.
  6. 6. What have the big guys done?
  7. 7. What if you’re not that big?
  8. 8. Owned Earned Broadcast
  9. 9. Traditional Media Follows
  10. 10. But
  11. 11. “I’ve got no brand loyalty. It’s all about quality and price,” said Peter Cammara, a Mazda3 driver who was doing research for his next buy at February’s Toronto auto show.
  12. 12. The Earned Promotion Rules Source: T4G.com
  13. 13. I guess you can test for everything, but some other celestial bullet comes along and challenges your design. I agree that the car performed very well under such an extreme test. The batteries went through a controlled burn which the internet images really exaggerates. Anyway, I am still a big fan of your car and look forward to getting back into one.
  14. 14. What comes now? 1. Make great products 2. Tell your story your way 3. Owned & Earned first 4. Then paid 5. Listen & respond appropriately
  15. 15. Learn more: http://tinyurl.com/stopadwaste
  16. 16. @T4G http://t4g.com Connect with us
  17. 17. We are built on a solid foundation with great people who are creative, dedicated and passionate about what they do. Paul Barter Vice President, Research Paul.Barter@T4G.com @BarterPaul Thanks!

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