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Social	
  Media	
  Engagement	
  
Aufgaben	
  vor	
  dem	
  Start	
  
Die	
  Ziele	
  
•  Betreuung	
  von	
  Bestandskunden	
  
•  Gewinnung	
  von	
  Neukunden	
  
•  Image-­‐Gewinn	
  
•  Zukunftsorientierte	
  Darstellung	
  
•  Abwicklung	
  von	
  Support	
  
Sebastian	
  Wendler	
  -­‐	
  www.sebastian-­‐wendler.de	
  -­‐	
  Bilder	
  von	
  Pixabay.com	
  
Zielgruppe	
  
Ê  Wer	
  sollte	
  Fan	
  /	
  
Abonnnent	
  werden?	
  
Ê  Warum	
  sollte	
  jemand	
  
Fan	
  /	
  Abonnent	
  werden?	
  
Ê  Wie	
  erreiche	
  ich	
  potentielle	
  
Fans	
  /	
  Abonnenten	
  
Sebastian	
  Wendler	
  -­‐	
  www.sebastian-­‐wendler.de	
  -­‐	
  Bilder	
  von	
  Pixabay.com	
  
Die	
  Inhalte	
  
Pflege	
  &	
  Überwachung	
  
Ê  Koordinator	
  ernennen	
  
Ê  Kanäle	
  überwachen	
  
Ê  Zeitnah	
  reagieren	
  
Planung	
  &	
  Frequenz	
  
Ê  Redaktionsplan	
  erstellen	
  
Ê  Regelmäßigkeit	
  planen	
  
Ê  Mehrwert	
  schaffen	
  
Sebastian	
  Wendler	
  -­‐	
  www.sebastian-­‐wendler.de	
  -­‐	
  Bilder	
  von	
  Pixabay.com	
  
Die	
  Risiken	
  
•  Feedback	
  
•  Kritik	
  
•  „Rumgetrolle“	
  
•  „Shitstorms“	
  
Sebastian	
  Wendler	
  -­‐	
  www.sebastian-­‐wendler.de	
  -­‐	
  Bilder	
  von	
  Pixabay.com	
  
Sebastian	
  Wendler	
  
Ê  IT	
  Projekte	
  &	
  Social	
  Media	
  
Ê  Jahrgang	
  1982,	
  ist	
  seit	
  1995	
  im	
  Internet	
  
aktiv,	
  seit	
  2003	
  auch	
  im	
  Social	
  Web	
  mit	
  
einem	
  ersten	
  Weblog.	
  
Ê  Regelmäßig	
  schreibt	
  er	
  Anleitungen	
  für	
  
Einsteiger	
  und	
  Tipps-­‐Sammlungen	
  zu	
  
ausgesuchten	
  Themen.	
  
Ê  www.sebastian-­‐wendler.de	
  
Ê  www.facebook.com/swendler	
  
Sebastian	
  Wendler	
  -­‐	
  www.sebastian-­‐wendler.de	
  -­‐	
  Bilder	
  von	
  Pixabay.com	
  

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How To Start: Social Media Engagement

  • 1. Social  Media  Engagement   Aufgaben  vor  dem  Start  
  • 2. Die  Ziele   •  Betreuung  von  Bestandskunden   •  Gewinnung  von  Neukunden   •  Image-­‐Gewinn   •  Zukunftsorientierte  Darstellung   •  Abwicklung  von  Support   Sebastian  Wendler  -­‐  www.sebastian-­‐wendler.de  -­‐  Bilder  von  Pixabay.com  
  • 3. Zielgruppe   Ê  Wer  sollte  Fan  /   Abonnnent  werden?   Ê  Warum  sollte  jemand   Fan  /  Abonnent  werden?   Ê  Wie  erreiche  ich  potentielle   Fans  /  Abonnenten   Sebastian  Wendler  -­‐  www.sebastian-­‐wendler.de  -­‐  Bilder  von  Pixabay.com  
  • 4. Die  Inhalte   Pflege  &  Überwachung   Ê  Koordinator  ernennen   Ê  Kanäle  überwachen   Ê  Zeitnah  reagieren   Planung  &  Frequenz   Ê  Redaktionsplan  erstellen   Ê  Regelmäßigkeit  planen   Ê  Mehrwert  schaffen   Sebastian  Wendler  -­‐  www.sebastian-­‐wendler.de  -­‐  Bilder  von  Pixabay.com  
  • 5. Die  Risiken   •  Feedback   •  Kritik   •  „Rumgetrolle“   •  „Shitstorms“   Sebastian  Wendler  -­‐  www.sebastian-­‐wendler.de  -­‐  Bilder  von  Pixabay.com  
  • 6. Sebastian  Wendler   Ê  IT  Projekte  &  Social  Media   Ê  Jahrgang  1982,  ist  seit  1995  im  Internet   aktiv,  seit  2003  auch  im  Social  Web  mit   einem  ersten  Weblog.   Ê  Regelmäßig  schreibt  er  Anleitungen  für   Einsteiger  und  Tipps-­‐Sammlungen  zu   ausgesuchten  Themen.   Ê  www.sebastian-­‐wendler.de   Ê  www.facebook.com/swendler   Sebastian  Wendler  -­‐  www.sebastian-­‐wendler.de  -­‐  Bilder  von  Pixabay.com