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2. Did the Google
Penguin Update
Affect your
Website?

3. On April 24, 2012 Google released
the first of what will probably be
many Google Penguin updates.
This update created a huge stir
with those using search engine
optimization (SEO) to gain traffic
and make money.

4. Some websites dropped out of the
rankings, while others exploded
and found the top of the Google
rankings. Was your site hurt by this
update?

5. Whether you run a website about
document translation or even if
you run an internet marketing site,
you could have lost the ranking you
had.

6. If you were targeting a keyword
phrase like “Morningside
Translation Services” and you were
at the top of the rankings, you may
have woken up and found that
your traffic disappeared.

7. Just because your site dropped in
the ranking doesn’t mean you have
to start over. You just need to know
what is necessary to recover from
this update. It will take some work,
but you can certainly get exactly
what you want, which is your
ranking back.

8. A Quick Plan to Recover from
the Google Update
First, you will need a few new
websites to help you test new
strategies. There are a few theories
that you can test to see if you can
gain rankings with a new website.

9. Not to mention that you can use a
new website to help gain your
income back while recovering with
your main websites. Do a little
research and put together a few
strategies to test.

10. Second, start eliminating any
spam-type elements from your
website. This can include too many
similar tags, using a keyword
phrase too much, over 100 links on
any given page and even too many
ads on your site. Google penalized
many sites for spam content, too
many links and too many ads.

11. Third, expanding your content to at
least 1,000 words per page can
help eliminate high keyword
densities. If your keyword density
is over 3%, you need to add
content to lower the density and
keep your site from looking like it’s
over optimized.

12. This can help you gain your ranking
back the next time Google updates
their search parameters.

13. Finally, you need to look at your
link profile. If you have too many
backlinks with the same anchor
text, it can hurt your site. You only
want half of your links to use the
main keyword as the anchor text.

14. The other half needs to vary quite
a bit. This will help balance your
link profile and can help you gain
the ranking you desire back.

15. Use these steps, and you can start
building a new income as you fix
your old site. Taking the time to
start building your new sites the
right way and test different
strategies. This will help you
determine the best way to gain
ranking and maintain that ranking.