3. Google is at it again. After Panda and
Farmer wreaked havoc on websites
the moment they were
implemented, Google has announced
fresh changes in its search algorithms.
4. Now websites should now be ready as
the search engine giant is once again
rolling out a new Google
algorithm. The new changes will now
focus on semantic search which is
based on the context or meaning of
words and how they were used in
search terms. Here are some tips on
how to prepare for the new updates.
5. New Google Algorithm
| Create Informative Content
More than just selling products or
your business, you should focus on
creating informative content. Google
would be focusing on making
searches relevant and useful to
searchers.
6. Providing valuable information would
auger well for your rankings based on
the new algorithm. Avoid copying
from other people’s content because
it would only make things worse for
your site.
7. New Google Algorithm | Focus
On The Context Of Your Content
As mentioned above, the new Google
algorithm would be context-based.
Instead of keywords, you should try
to improve the meaning of your
keywords.
8. he expression “I am so hungry I could
die” may be an idiomatic expression
but could have another meaning to
another. The phrase “furry pets” may
be a dog to you but could refer to a
cat for another. Place synonymous
keywords on the proper context and
you are safe from any possible
penalties.
9. New Google Algorithm | Create
an FAQ Page
Adding an FAQ page will make your
website user friendly and hence
appealing to Google. At the same time, it
will make you an authority in answering
queries about a particular topic. You can
give it the title “Ask an Expert” page. This
will help your page get indexed by
Google.
10. New Google Algorithm | Mix
Up Your Content
If you are using text for your content, it is
recommended to add an image or two to
it. Likewise, you can also add videos to
your content. Of course, it has to be
related to your website.
11. New Google Algorithm |
Backlinks
Before it is a common practice of SEO
practitioners to collect and use for their
sites. However, with the new algorithm
this is bad and will over optimize your
website. Make sure that your links are
worth linking and will become assets. Build
backlinks from different mediums.
12. Updates like these will always be
implemented by Google so you should
always be ready for these changes. There
are other techniques that can help you
cope up with these new changes so do
search for them and find out what works
best for your company.