If you look around, you will notice that most small businesses fail to make an impact and disappear into thin air. Why does this happen often? The answer is simple – they did not do their homework well!
We have got one advice for you: don’t let this happen to you!
Make sure you are prepared to take on the fiercest competitors in your business domain. We will help you in this endeavor by providing you with the right inputs.
Go through our Marketing 101 presentation to learn some cost-effective advertising methods to highlight your business. The 8 lessons featured in this presentation are simple yet effective – follow them well and your brand will achieve great success!
From analyzing your domain and hosting introductory parties to launching your own blog, the lessons featured in this presentation are all proven marketing winners.
We wish you marketing success that lasts for a lifetime!
2. Become an analytical expert
The first step to successful
branding is to analyze your
domain thoroughly. Be careful
of what you are getting
yourself into. Here is your
analytical checklist:
• i. List all your competitors.
Examine the marketing
techniques used by them.
• ii. List all similar
offering/products in your
area. How well are they
faring?
3. Host an introductory party
Let's assume you own a new
business in town. The best
way to get noticed is to throw
a party and invite as many
prospects as you can! This
way, you can introduce your
business and hopefully start a
business association that lasts
a lifetime!
4. Be a part of fundraisers
There are probably numerous
charity organizations in your
area. Get in touch with them
and support their fundraisers
whenever you can. The
amount of goodwill you will
earn this way is mind-boggling!
5. Use promotional products
Get your logo and message printed on items like mugs, notepads, pens
and stress relievers. Distribute these among your target audience. There
is every chance your brand will get noticed as long as your give quality
and practical giveaways.
6. Launch a blog
Your competitor probably has a
well established blog of his
own. It may take some time for
your blog to catch up but it’s
better late than never! Use
your blog as a channel to
showcase your expertise. Use
your blog to air expert opinions
about your domain
7. Put your business on maps
There used to be a time when
people relied on phone books
and yellow page directories to
find businesses. Not anymore.
Get yourself listed on maps
belonging to all 3 major search
engines – Google, Yahoo and
Bing. Help your audience find
your location so that they can
drive to your office to discuss
business.
8. Launch a Social Media campaign
It is hard to come across a
business that doesn’t have a
social media presence. Hire a
social media specialist and
create profiles on sites such as
Facebook, Twitter, Google+ and
LinkedIn. Engage with followers
on a regular basis and answer
their queries on time.
9. Kick-start loyalty programs
How about starting a loyalty
program to ensure customers
keep returning? A loyalty card
will ensure your customers
gain valuable discounts the
next time they visit. And soon
they will start recommending
your services to others.
20% OFF
10. Thank You
Did you like the 8 tips featured in this article? We hope you can use them to
gain quality recognition for your brand!
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