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Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
Introduction to Panel Management Solutions
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Introduction to Panel Management Solutions

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    • 1. Online Panel Management
      An opportunity to enhance your research practice
      Speaker: Rudly Raphael
    • 2. About SurveyAnalytics
      • Started in 2002 in Seattle, WA
      • 3. #172 on Inc. 500 Fastest Growing Private Companies
      • 4. #12 on Puget Sound Journal's Top 100 in Washington
      • 5. Over 6K+ clients and growing!
      • 6. QuestionPro, SurveyAnalytics, IdeaScale, MicroPoll
      Rudly Raphael
      Director of Panel Solutions
       
    • 7. Agenda
      Online panel landscape
      Industry challenges
      Advantages of using an online panel
      How to select the right panel management solution
      MicroPanel platform
      Panel management best practice
      Panel recruitment
      Reward
      Text
    • 8. Online Panel Landscape
      Virtually nonexistent 10 years ago
      Significant growth in the MR sector
      85% of online research spending is supported by panels
      Industry is still dominated by a handful of providers who account for more than 50% of panel revenue
      Increase internet penetration will result in the creation of more panels
      Text
    • 9. Industry Challenges
      Data quality
      Response rate
      Industry standards
      Price war among panel providers
      Software license fees
      Text
    • 10. Advantages of online panels
      Quick research turn around
      Control over data quality
      High response rate
      Extensive profile information
      Reduce project cost
      Text
    • 11. Panel software selection
      Cost (Annual software license ranges from $10k+ depending on panel size)
      Platform (Hosted or Installed)
      Software capability
      Integration (reward catalog, mobile, etc.)
      Learning curve
      Technology
    • 12. Panel Workflow
    • 13. Panel Design Outline
      Develop benchmark questionnaires
      Panelists communication material
      Member portal design and layout
      Develop first survey
      Identify and develop subsequent surveys to exercise panelists
      Determine panel size
      Determine survey participation frequency
      Decision on survey and registration incentives
    • 14. Panel Recruitment
      Database source (existing customer list or recruitment from scratch)
      Recruitment channels (Industry list, Ad network, CoReg, social media)
      Affiliate Program
      Engagement (first survey, profiles, specialty profiles, activities)
      Drawing
      Recruitment tracking tools
      Text
    • 15. Reward
      Establish a point system (if it’s good for AMEX, it’s good enough for you)
      One shoe does not fit all (points, drawings, gift cards, prizes)
      Rewards are not meant to be treated like rebates
      Activity rewards (registration, profiles updates, disqualification)
      Drawings (are conducted on time and winners are announced and posted)
      Survey Incentives (must be based on complexity, survey length, audience)
      Text
    • 16. Best Practice
      KISS principle (always have your respondents in stick shift mode)
      Set reasonable expectations
      Treat your members like experts
      Be an advocate for panelists
      Incentives, Rewards – Don’t insult their intelligence
      Set participation rules
      Address every email
    • 17. Quality not Quantity
      Panel intimacy
      Test, test, test and test some more
      Avoid the survey invitation overkill
      Don’t put reminders on autopilot
      Develop multiple survey invitation templates
      Add resting period after each survey
      If necessary, offer incentives for disqualifiers
      Throw them a bone every now and then
      Always have a parachute plan
    • 18. Confidence Score
      Confidence score is a sampling feature integrated within Survey Analytics, designed to address data quality by sampling respondents based on survey response pattern and profile information.
      A score is assigned to each profile variable
      The system tracks respondent’s survey taking pattern
      Survey data is cross referenced with profile data
      Inconsistencies are red flagged and drops the score
      Respondents with low confidence scores are selectively removed from future sample
      Text
    • 19. Deliverables
      Panel engagement tools
      Panel management dashboard (metrics, utilization)
      Member portal administration
      Panel segmentation (specialty profiles)
      Recruitment tracking
      Reward tracking
      Online research tools
      Data delivery and online reporting facility
    • 20. MicroPanelplatform
      Community portal for panel registration and profile management
      Panel engagement Tools (quick polls, message boards, respondent management)
      Unified software platform (surveys, reports, advance analytics, panel management)
      Data delivery and online reporting
      Custom reward solution (points, cash, gift cards)
    • 21. MicroPanel Modules
      SurveyswipeSmartPhone App
      Ipad App
      Survey Pocke
      Ideascale – idea generation
    • 22. MicroPaneladvantage
      Affordable software licensing fees (small, medium, large firms)
      Unlimited surveys(no additional data collection charge)
      No up front development charge (panels can be created in minutes)
      Unified platform (Surveys, reporting, analytics, mobile, panel, polls)
      Custom reward solution (points, cash, gift cards)
    • 23.
    • 24.
    • 25.
    • 26.
    • 27. Questions?
      For more information or to schedule a demo, contact:
      Rudly Raphael
      Director of Online Panel Solutions
      Rudly.raphael@surveyanalytics.com
      www.surveyanalytics.com

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