LAMBORGHINI _ The Luxury sport car's and Suv's. A Short overlook on History , Idealogy , Profits , Future plans

1. By
G.Suraj
Roll no

2. HISTORY
 Automobili Lamborghini was Founded by Ferrucio Lamborghini in
1963.
 Ferrucio was born in Italy on April 28th 1916.
He was involved in farming at an early age and had a lot of
mechanical knowledge. He Was fascinated with engines at a young
age. He built tractors with the leftover parts from the war . Ferrucio
was wealthy , He then decided to build a tractor manufacturing
company called the Lamborghini trattori in 1948. Then in the year
1959 he opened an oil heating and air conditioner factory called the
Lamborghini Bruciatori.

3. Ideology Behind the finding of Lamborghini
 Ferrucio was a wealthy man , fascinated by cars. He travelled to Maranello to
buy a Ferrari 250GT and bought two more cars. Ferrucio thought the cars could
be much better and he was dissatisfied with the Ferrari . He then took his
observations to Enzio ferrari but was given no respect and was chased out . so
this influenced him to build his own car which came out as a
success.
 In 1963 he created his own Automobile manufacturing unit called the Automobili
Lamborghini in Bolognese, Italy.

4.  The first car was the Lamborghini 350GTV.It proved to be a great Success.
 It had a full Alloy v12 engine, 2coupe, 600 horse power. Top speed 250kmph
Over 130 350GT cars were sold.
He then followed On by making the 400GT and 400gt 2+2.

7. OWENERSHIP
 Hard times befell the company in 1973, after that the sales declined to a great
extent.
 Automobili Lamborghini became bankrupt in1978.
 Full controll was then taken over by chrysler corporation in 1987.
 In 1994 it was sold to setdco and vpower corporation.
 In 1998 ownership was handed over to Volkswagen grouop under the control of
audi division.

8. After Volkswagen acquired Automobili Lamborghini ,
Stephan winkelman was appointed as the President and
CEO in 2005 and continues his good performance till today.
Filippo perini is the current Director and Chief designer of
Automobili Lamborghini. He has played a major role in the
creation of extraordinary designs for the company

11. Gallardo Diablo Murcielago Strada

12. PROFITS
 In 2010 : Lamborghini earned a profit of $361 million with a sales of 1302
units.
 In 2011 : Lamborghini earned a profit of $429 million with a sales of 1602
units.
 In 2012 : Lamborghini earned a profit of $649.5 million with a sales of 2083
units.
 In 2013 : Lamborghini earned a profit of $703.5 million with a sales of 2121
units.

13. Current cars of Lamborghini
Aventador (us$3,97,500) Huracan (us$2,37,250)

14. FUTURE PLANS
The CEO stephan winkelman stated that the company is deciding to join hands
with other luxury brands and expand into an all terrain sports utility vehicle.
The Lamborghini announced that
they have an idea of manufacturing
their first SUV called URUS .
It has now been ensured by the
CEO that the process has began and
conformed. He also stated that the
URUS will be out for Sales by 2017.