The Digital Strategy Conference, which will be taking place in Vancouver from April 29 to May 1, will be a three day event led by industry experts on topics of digital strategy. The purpose of this event is to introduce and advance your knowledge in digital strategy, while connecting you to your peers. It will show you the problems headed in the digital space, how to lead digital initiatives, and executing their implementations. Sunient is an advertising agency based in Toronto, Canada. We are a new breed agency that combines economic and data strategy with creative design, human psychology, and web technology. We translate traffic data into business tactics, then tactics into tangible results. Our creative services include branding, graphic design, web design and development, and strategic consulting for executing our solutions. Website: www.sunient.com Portfolio: www.sunient.com/portfolio.php Blog: www.sunient.com/blog.php Email: Sales@Sunient.com

1. SUNIENT
Digital Strategy Conference 2014 Vancouver
Sunient is an advertising agency based in Toronto, Canada. We are a new breed agency that combines
economic and data strategy with creative design, human psychology, and web technology. We
translate tra�fic data into business tactics, then tactics into tangible results. Our creative services
include branding, graphic design, web design and development, and strategic consulting for
executing our solutions.
The Digital Strategy Conference, which will be taking place in Vancouver from April 29 to May 1, will be a
three day event led by industry experts on topics of digital strategy. The purpose of this event is to
introduce and advance your knowledge in digital strategy, while connecting you to your peers. It will
show you the problems headed in the digital space, how to lead digital initiatives, and executing their
implementations.
Topics covered as shown on www.digitalstrategyconference.com includes the following:
1. Digital strategy definition and models
2. How-to assess digital maturity
3. Data strategy fundamentals
4. Performance measurement and digital analytics essentials
5. Content Strategy – content, technology and experience
6. Paid, Owned and Earned Media – the pillars of digital marketing
7. Case studies and applied learning through exercises and check lists
There are 7 modules covered throughout the event. Each is brought to you by an industry leader on the
subject matter. It will include stories, case studies by guest speakers, managers, and directors. The
following are the subjects to be covered:
1. Establishing Your Digital Maturity
2. People, Technology and future of work
3. Social “Business” Strategy
4. Content Strategy – Content, Technology and Experience
5. Marketing and Media – Paid, Owned and Earned
6. Channel Strategy – Sales, Service and Channel Management
7. Data Strategy and Digital Analytics
SUNIENT
Sunient Inc.
www.sunient.com
Linkedin: goo.gl/uhTsUc
sales@sunient.com
+1 647 785 1607
www.sunient.com sales@sunient.com +1 647 785 1607
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2. Keynotes and Top Speakers include:
Troy Anderson, VP, Global Inside Sales at QlikTech
Darren Barefoot, Partner, Capulet Communications
Je�f Booth, President & CEO, Co-Founder, BuildDirect
Trace Cohen, Senior Director, Social Media, Blackberry
Barbara Coll, CEO, WebMama.com
Robb Collins, Senior Manager E-Commerce & Direct Sales, Royal Canadian Mint
Charles Cooper, VP, The Rockley Group
Alanna Dyani, Manager, Marketing, Central 1 Credit Union
Brian Flanagan, Sr. Director, Product and Retail, Expedia Canada and LATAM
Kevan Gilbert, Content Strategist & Writer, Domain 7
David Gratton, CEO and Founder, WorkatPlay
Tim Goudie, Social Media Director, Sustainability, The Coca-Cola Company
Stéphane Hamel, Director of Innovation, Cardinal Path
Chuck Hamilton, Global Mentoring Program Leader, Social Learning and Smart Play Program Leader, IBM
Ann Handley, Chief Content O�ficer, MarketingProfs
Tadhg Healy, Web Operations Manager, City of Vancouver
Eric Hellweg, Managing Director, Digital Strategy and Editorial Director, Harvard Business Review
Peter Hrabinsky, Vice President of Marketing, Revenue Automation
Justin Karasick, Director, Communications & Public A�fairs, Providence Health Care
Steve Mossop, President, Insights West
Cybele Negris, Co-Founder & CEO, Webnames.ca
Flavio Ortolano, Director, Digital Business, Travel Underwriters Insurance Group
Ryan Paulson, Marketing Manager, Blenz
Dan Pontefract, Head of Learning & Collaboration, TELUS
Martin Reed, AVP, Marketing & Research, Central 1 Credit Union
Brenda Rigney, VP People Operations, Earls Restaurants
Bryan Robertson, Sr Analyst, OpenRoad Communications
Ann Rockley, President, The Rockley Group
Gordon Ross, Partner, OpenRoad
Jamie Shanks, Owner, Sales for Life
Andrew Stegemann, Community Program Manager, MEC
Robyn Sussel, Principal, Health & Science Communications, Signals Design Group
Full list of speakers: http://www.digitalstrategyconference.com/vancouver/2014/instructors-speakers/
SUNIENT
SUNIENT
Sunient Inc.
www.sunient.com
Linkedin: goo.gl/uhTsUc
sales@sunient.com
+1 647 785 1607
www.sunient.com sales@sunient.com +1 647 785 1607

3. Agenda at Glance: http://www.digitalstrategyconference.com/vancouver/2014/agenda
Tracks: http://www.digitalstrategyconference.com/vancouver/2014/tracks
Agenda Day 1: http://www.digitalstrategyconference.com/vancouver/2014/agenda-day-1
Agenda Day 2: http://www.digitalstrategyconference.com/vancouver/2014/agenda-day-2
Agenda Day 3: http://www.digitalstrategyconference.com/vancouver/2014/agenda-day-3
Speakers and Onsite Experts: http://www.digitalstrategyconference.com/vancouver/2014/instructors-speakers
Programming: http://www.digitalstrategyconference.com/vancouver/2014/programming-and-advisory-board
Location: http://www.digitalstrategyconference.com/vancouver/2014/conference-location
Pricing and Registration: http://www.digitalstrategyconference.com/vancouver/2014/pricing-registration
SUNIENT
SUNIENT
Sunient Inc.
www.sunient.com
Linkedin: goo.gl/uhTsUc
sales@sunient.com
+1 647 785 1607
www.sunient.com sales@sunient.com +1 647 785 1607
See www.sunient.com/blog.php for more articles.