1. MEDIA VALUE REPORT
BRAND EXPOSURE ANALYSIS
Q2 2012 | GLOBAL BRANDS
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2. | Q2 2012 GLOBAL BRANDS REPORT
REPORT OVERVIEW
Q2 2012 HIGHLIGHTS
Apple for the last two quarters, Google
FedEx
presence abroad. It also placed third on the list of Perception Media Value winners.
JPMorgan Chase
MEDIA VALUE WEIGHTINGS
Media Value measures the sentiment-adjusted purchase equivalent value of brand exposure across the Internet.
sentiment.
IMPACT MEDIA VALUE
the overall level of discussion and exposure.
PERCEPTION MEDIA VALUE
Perception Media Value measures a brand with a focus on the quality of the exposure created.
TABLE OF CONTENTS REPORT GOALS
The quarterly Global Brands report series
as determined by the sentiment, frequency and
Media Value metrics and lists the top ten in
© General Sentiment, Inc. 2012 2

3. | Q2 2012 GLOBAL BRANDS REPORT
IMPACT MEDIA VALUE
TOP 20 GLOBAL BRANDS
IMV
Company* News Media Social Media Twitter Total Notable Source
Trend
1. $756,589,232 The New York Times
2. Apple $594,328,986 The New York Times
Microsoft $356,443,956 The New York Times
$331,359,901 The New York Times
Hewlett-Packard $258,188,355
$205,814,897
Sony $176,217,848 The New York Times
Disney $146,926,647
FedEx $142,152,883 Daily Oklahoman
10. Yahoo! $140,761,147 The New York Times
11. CBS $138,631,538
12. Intel $132,530,552 softpedia.com
eBay $109,775,259 dailymotion.com
Oracle $105,526,941 The New York Times
MTV $96,907,597
Nike $96,259,054 Detroit Free Press
Starbucks $87,412,267
$84,787,138 Detroit Free Press
Chrysler $82,019,636 dailymotion.com
20. IBM $77,589,085 slideshare.net
© General Sentiment, Inc. 2012 3

4. | Q2 2012 GLOBAL BRANDS REPORT
IMPACT MEDIA VALUE TOP 10 ANALYSIS
1
At the end of June, Google I/O 2012 prompted a ton of media coverage. During I/O’s
three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the
Nexus Q (an orb-shaped media streaming device) and introduced improvements to
$756,589,232
existing products. Google also used skydivers to introduce the $1,500 Google Glass
prototype.
2
This quarter, Apple got good news and bad news. It won its second injunction against
Samsung, blocking sales of the Galaxy Nexus smartphone. However, Minneapolis-
based investment bank Piper Jaffray gave Siri a low grade for its lack of accuracy, $594,328,986
prompting others to discuss Siri’s shortcomings. Apple was also implicated in a
lawsuit alleging e-book price-fixing.
3
Microsoft purchased Yammer, a social network for corporate use, at the end of June.
$356,443,956
Just days later, a European court upheld a $1.07B fine for failing to share product
information with competitors. During Q2, many also speculated about the upcoming
release of Office 2013 and the possibility of a Microsoft buyout of RIM.
4
At the end of the quarter, a series of storms on the East Coast caused power outages
at Amazon.com’s data centers, which are used by high-profile companies Netflix,
Instagram and Pinterest. All three sites suffered disruptions as a result. Much of the
$331,359,901
coverage of Google’s new tablet also name-dropped Amazon’s Kindle Fire.
© General Sentiment, Inc. 2012 4

5. | Q2 2012 GLOBAL BRANDS REPORT
5
In mid-April, Hewlett-Packard stock led the
Dow Jones Industrial Average, rising after
a study found that global PC shipments $258,188,355
increased despite predictions of a drop and
that HP remained the market leader.
6
Samsung’s global patent dispute with Apple
continued as a second court ruling banned
Samsung from selling the Galaxy Nexus
$205,814,897
smartphone at the end of the June.
7
As the quarter began, Kazuo Hirai took over
as CEO of Sony, and by the end of June, Sony
had led the investor group that purchased EMI
$176,217,848
Music Publishing from Citigroup.
8
Disney received a great deal of attention as
Chairman Rich Ross resigned following the
company’s $200M loss with science-fiction film
$146,926,647
John Carter.
9
In 2012 alone, FedEx has already opened 26
new locations across Europe. In early April, it
further boosted its presence on the continent, $142,152,883
acquiring Polish courier Opek.
10
After just three months as CEO, Scott Thompson
said Yahoo! would cut 2,000 jobs. In mid-May,
amidst controversy surrounding his academic $140,761,147
background, Yahoo! announced Thompson’s
departure via press release.
© General Sentiment, Inc. 2012 5

6. | Q2 2012 GLOBAL BRANDS REPORT
PERCEPTION MEDIA VALUE
TOP 10 WINNERS
Company* News Media Social Media Twitter Total
1. AXA 110.3%
2. Ball Corporation 109.1%
FedEx 95.9%
52.4%
Mattel 47.9%
Chevron 46.2%
44.0%
Goodyear Tire 43.4%
AutoNation 40.9%
10. Sunoco 36.8%
4
After much speculation, Malaysian oil and
gas company Petroliam Nasional Berhad
(Petronas) put in a bid for Progress Energy. The +52.4 %
prospective purchase increased the number of
positive mentions about the company.
5
Mattel announced plans to create a bald Barbie
doll to help children dealing with hair loss due
to chemotherapy and illnesses. The company +47.9 %
will donate the dolls to children’s hospitals and
other medical centers worldwide.
© General Sentiment, Inc. 2012 6

7. | Q2 2012 GLOBAL BRANDS REPORT
PERCEPTION MEDIA VALUE
TOP 10 LOSERS
Company* News Media Social Media Twitter Total
1. ACE Group - 1,656.4%
2. Avery Dennison - 181.1%
- 142.1%
Amphenol - 97.7%
University of Phoenix - 94.0%
Aon - 82.2%
- 80.7%
Dollar Tree - 74.0%
Abbott Laboratories - 69.4%
10. Cartier - 61.3%
5
President Barack Obama signed an executive
order to protect veterans from the aggressive
and deceptive recruiting tactics employed -94.0 %
by higher education institutions like the
University of Phoenix.
7
In May, CEO Jamie Dimon announced that
JPMorgan Chase had lost $2B and predicted
that amount could double in the next few -80.7 %
quarters. By the end of June, estimates were
up to $9B.
© General Sentiment, Inc. 2012 7

8. | Q2 2012 GLOBAL BRANDS REPORT
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EMAIL
Chelsea.Morgan@GeneralSentiment.com
Pete.Moran@GeneralSentiment.com
TWITTER
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© General Sentiment, Inc. 2012 8