State of the Content Industry and Opening


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The opening remarks at the 10th Annual LavaCon Conference on Digital Media and Content Strategies in Portland, October 7-9, 2012. All typos are my own and cannot be reused without advanced, written permission. :)

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State of the Content Industry and Opening

  1. 1. Welcome to LavaCon 2012The Conference on Digital Media and Content StrategiesOctober 7-9, 2012 | Portland, OR #LAVACON Photo by Rachel Houghton
  2. 2. What is LavaCon?Where did the name come from?
  3. 3. Past LavaCon locationsWhere have previous events taken place?
  4. 4. Who attends LavaCon?How has the audience changed over the years?
  5. 5. Location, location, locationWhere does our audience hail from?
  6. 6. What’s on the roster today?Meals, special events, after hours activities
  7. 7. Housekeeping itemsRestrooms, breaks, emergencies, internet
  8. 8. Tweeting to your tweeps?The hashtag for this event is #LAVACON
  9. 9. Diamond SponsorStop by the Adobe booth to see what’s new
  10. 10. Platinum SponsorsSupport our sponsors - stop by their booths
  11. 11. State of the Industry ReportWe’re not in Kansas anymore, Toto.
  12. 12. What is LavaCon?Where did the name come from?
  13. 13. Let’s start withsome statistics
  14. 14. wireless Wireless changes households everything South Korea 80% United Kingdom 73% Germany 72% France 72% Japan 68% Canada 68% Italy 62% United States 61% Spain 57% Australia 54% Czech Republic 32% Mexico 32% Poland 28% Russia 23% China 22% Brazil 21%Source: Strategy Analytics Connected Home Devices, April 2012 India 3%
  15. 15. The mobile phone is the primary access point to the internet for many. In the US, mobile internet access is more common among some demographic groups. 75%+ of world population has access to a mobile telephone Mobile is Exploding!International Telecommunications Union 2011 ICT Facts and Figures
  16. 16. Smartphones are fast-replacing mobile handsets. In the US and UK, more than 50% of mobile subscribers own one. Estimated world population at 11:50am on Oct 2, 2012 7,043,062,340 5,282,296,755 people on Earth have access to mobile phoneUS and World Clock Population Estimates Calculator AND International Telecommunications Union 2011 ICT Facts and Figures
  17. 17. 9,759 new human beings per hour we’re experiencing a population explosion! 234,216 more people on Earth than 24 hours agoUS and World Clock Population Estimates Calculator
  18. 18. 107.4 million tablets will be sold in 2012 Although Apple iPad commands 62.5% of sales wordwide, tablets (and other device types) of all sizes are emerging. Interestingly, they’re getting smaller.Source: IDC via Business Today
  19. 19. Apple is expected to launch smaller iPad in November 2012 If the rumors are true (and usually, they are) the announcement will be made October 17, 2012 with sales starting just in time for holiday shoppingSource ComputerWorld Magazine
  20. 20. as tablet size decreases , so too, does use of the web 125 10” tablets page Samsung Galaxy Tablet views 9” tablets 116 Apple iPad page views 7” tablets 90 Amazon Kindle Fire page views 5” tablets 79 Samsung Galaxy Note page viewsSource: comScore
  21. 21. Why thedecrease?The smaller the content on the screen, the more frequent tap errors and accidental activations. Users are more successful when using sites optimized for mobile. Repurposed designs from larger screen size devices deliver terrible small screen experiences.Source:, Jakob Nielsen.
  22. 22. ebooks - 20% of all books sold thisother year are eBookstrends readers prefer to buy over borrow (or steal) eBooks booksellers are becoming technology companiescorporate publishing is the new black: eBooks,apps, and mobile web are the new products
  23. 23. What is thesolution? a big trend in formatting involves focusing onmulti-device design responsive * adaptive * content-centric
  24. 24. new specificationsThe W3C is an international membership organizationwhere member organizations, full-time staff, and thepublic work together in a painstakingly slow processto develop web standards. HTML5 is a specification,not a standard. Although you will hear tose wordsused as synonyms, they are not.
  25. 25. living standardsThe WHATWG is the Web Hypertext ApplicationTechnology Working Group is a growing communityof people and organizations interested in evolvingthe web. They aim to address what they believe is “anapparent disregard for the needs of real-worldauthors” by the W3C.
  26. 26. living standardsHTML5 is actually the latest rendition (a work inprogress, a moving target) of the “living standard”known as HTML.
  27. 27. target: 2022No, you can’t just take your time and wait for HTML5to be finished. It’s not supposed to be completed -- thefinal specification delivered -- until 2022.
  28. 28. resource
  29. 29. resource
  30. 30. new terminiology tap errors, swipe, touch, tap, entry speed, exit speed, multi-lingual search, multi-fingertouch, multi-devicelayout pattern, fluid graphics, fluid proportion-based grids, fluid tables, progressive enhancements, specifications, fixed width layout, transcation-based content, unobtrusive javascript, accidental activation, data visualiztion, augmented reality, api, sdk
  31. 31. new terminiology butt-dialRefers to the accidental placement of a phone callresulting from a smartphone being placed in apocket, pocketbook, napsack, handbag, or purse.The recipient of the call typically hears randombackground noise when they answer the phone.If the caller remains unaware, the recipient willsometimes ‘overhear‘ (or record) whatever ishappening in the caller’s vacinity for laterplayback or social sharing.Source: Anyone who has ever accidentally butt-dialed another person AND Wikipedia
  32. 32. new devices too many to keep track of, actually. nexflix video-on-demand service currently supports 837 different mobile deviceconfigurations...yes, you read that correctly... 837 different ones!
  33. 33. new standardsEPUB is a distribution and interchange formatstandard for digital publications -- based on existingweb standards like XHTML, CSS, SVG and others.
  34. 34. technical communicationsharing documentation & training content 17% 83% YES NO
  35. 35. technical communicationsharing documentation & training content 17% 83% YES NO
  36. 36. technical communicationsharing documentation & training content 17% 83% YES NO