1. Theadvert is aseries of short examples of povertyoccurrences within theUK. Theadvertis narrated by a child.
The openingscenetry’s to add somedramato theadvert to enticetheaudienceto keep watching. Theopening
sceneinvolves aboy beingbullied and taunted, theprank seriouslyputs theboy’s lifeat risk. Butheescapes and
runs very fast. His runningis used to tietheadverttogether. Its startswith him runningand enjoyingit, and
ends with him running. They show real lifestories throughout theadvert to showwhat thecampaign can help
and change children’s life’s for thebetter. This story startsof depressingand sad towardstheaudienceat the
begging of theadvert but eventually it showswhatchildren could achieveif they had theright support. The
campaign advertises this acrossverywell. Dueto the stories told which arereal lifesituations, which need to be
dealt with. Themessagegets across verywell to theaudience.
The story shows howan unfortunateevent likeoneparent
gettinginjured can causea family droppinginto thepoverty
trap. So often normal family lives areturned upsidedown with
such an event. It has aspiral effect and leads to theparents
ending up in despair, with bad effects on thechildren. Often
thereis littlechanceof gettingout of thetrap without help
from someone. The next two clips showtheareawithinwhich
thestories areset. Theareais run down. Thisis aclassic
example of how aone event can spiral with thefamily having
to movefrom good areas to poorerrun down areas which in
turns spirals thesituation further.
Thechildren areaffected by this and contributes totheir
behaviour. Thefeel deprived and missingout on the
experiences of their peers. This helps drivethefamily apart
and makes them stress out and unableto communicateand
support each other. They argueand neglect each other not
meaning to but thesituation makes it hard to cope. This how
thepoverty trap tears families apart.
Thestory shows howalittlehelp from different parts of Banardosteam can help to relievethesituation and
let thefamily climb out of thetrap. It is often somethingso simplewhichcan makeso much difference. The
small loan to replacethecooker, someonefindingand return thechild homecan besuch asimple trigger. A
third party helpingto mediatebetween thefamily members to bridgeand heal thehurt that thepoverty trap
has caused. To help rebuild therelationships.
