Social Intelligence Summit - May 5 Closing Keynote Sudha Jamthe

1. Sudha Jamthe (@sujamthe)
Mobile & Multiscreen Product Analytics @eBay
http://slideshare.com/sujamthe
MOBILE SOCIAL
CONVERGENCE

2. ONE TRUTH AND THREE OPPORTUNIES
Customer Point
of engagement
is getting closer
to the Point of
Transaction
@sujamthe

3. 1: ALWAYS ON Customer
- Social engagement on devices
@sujamthe
Image Credit: http://psychologyminute.com/?p=85

4. 2. MULTISCREEN & MULTICHANNEL
- Split Intents & Mobile Snacking
@sujamthe
Source: Google/IPSOS Research Data

5. -20
0
20
40
60
80
100
45 55 65 75 85 95 105
p
% of sessions on dominant device
device dominance
ios
android
windows
mac_os_x
@sujamthe
2. MULTISCREEN & MULTICHANNEL
- Device Dominance behavioral data

6. 3. CUSTOMER INTIMACY
-Openness to share location driven activity
@sujamthe

7. @sujamthe
ADD INTETNET OF THINGS TO THIS MIX
- More devices, more data, connected customer