Customer Insights in a connected world - Text analytics summit west 2014

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Text Analytics Summit West 2014 Talk by Sudha Jamthe.

Connected world - always On, Multiscreen and multichannel customer

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Customer Insights in a connected world - Text analytics summit west 2014

  1. 1. Customer Insights In a Connected World Sudha Jamthe Mobile Product Analytics @eBay Dec 3rd 2013
  2. 2. WE ARE CONNECTED IN MULTIPLE DIMENSIONS ALWAYS ON MULTISCREEN MULTICHANNEL @SUJAMTHE 2
  3. 3. Thanks to @Briansolis PRESENTATION TITLE GOES HERE 3
  4. 4. A CONNECTED CUSTOMER WORLD OFFERS … challenges & opportunities • Customer Identity • Customer Intent • Customer Intelligence @SUJAMTHE 4 4
  5. 5. ALWAYS ON - MULTI CHANNEL ACQUISITION & ATTRIBUTION @SUJAMTHE 5
  6. 6. MULITSCREEN – PATHING SHOWS DEVICE HOPPING Source: Google IPSOS study from Greg Sterling’s blog @SUJAMTHE 6
  7. 7. MULTISCREEN BEHAVIOR – DEVICE DOMINATION device dominance 100 ios 80 android 60 p windows 40 mac_os_x 20 0 45 -20 55 65 75 85 95 105 % of sessions on dominant device @SUJAMTHE 7
  8. 8. MULTISCREEN BEHAVIOR - DELIBERATION @SUJAMTHE 8
  9. 9. WHAT ARE YOU GOING TO DO WITH THIS DATA? 9
  10. 10. QUESTIONS? @sujamthe http://slideshare.net/s ujamthe @SUJAMTHE 10

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