1. Experiences
don’t have
to be
forgotten

2. The Studiosnaps Vision

3. Our Products
Our Service

4. Why Photobooths
Are the next form
of Outdoor media

5. The
state of
Outdoor
Media
Today:
Generic

6. 1. Difficult to Track ROI
2. One way Brand/Communication
3. Increased blocking techniques
4. High Cost Low yield

7. FACT
Marketers are shifting their
budgets away from
“interruption” advertising. To:

8. Inbound
marketing
marketing tactics that rely
on earning people’s interest
instead of buying it.

9. IT’S ALL ABOUT IMAGES

10. We are in the age of Visual Culture. The
age of the “camera in everyone’s pocket.”

12. The next
big thing is …

13. another website
social network
smartphone app
game
even a breakthrough

14. It’s been under our
noses for decades

15. Photobooths

16. …
…

18. Why People
USE us

19. Booth installed
permanently in the best
club of Santiago, Chile
http://vimeo.com/46306323

20. We create
emotional Photos
connections
between brands
and Consumers

21. the Beach
Check out the line

22. Winter Catalog Party
Launch Party

23. Backstage LMFAO! HP Fashion Party

24. Coming
Soon…
Facial recognition
finds faces and places
funny comments on
the strip

25. From party favors
to brand utilities

28. 4 Hr.
Event
71% 53% 42%

29. We created a new metric:
Friend Reach

30. ~169 k ~201 k
~267 k ~147 k
The potential friend
reach for each album:
~192,000
~127 k ~225 k ~270 k
~212 k

31. FB Admin Analytics

32. 3 important metrics
reach
impressions
Engaged Users

33. 08.20.12 – 09.13.12 (16 days)

34. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 100 200 300 400
Thousands
Studiosnaps Virgin Mobile Chile

35. Virgin
Studiosnaps %
Mobile Rank
Campaign Change
Best
Reach 15,311 170,212 +1012% 2
Impressions 40,484 382,625 +845% 2
Engaged
3,626 29,342 +709% 2
Users

36. 03.31.12-04.01.12

37. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 50 100 150 200 250 300
Thousands
Studiosnaps Claro Chile

38. Claro Studiosnaps %
Rank
Chile Best Campaign Change
Reach 23,420 109,456 +367% 1
Impressions 77,373 290,555 +276% 1
Engaged
1,847 10,095 +447% 1
Users

39. 7Veinte BURTON
Contest example
Photo with most likes
wins a snowboard

40. # 2 – 912 likes

41. # 1 – 1,073 likes

42. 118 Pics
119 tags
The booth does 3.6 people per pic
something to people
2,692 likes

43. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 50 100 150 200 250
Thousands
Studiosnaps 7Veinte

44. 7veinte Studiosnaps %
Rank
Best Campaign Change
Reach 61,877 172,463 +179% 1
Impressions 114,870 239,115 +108% 1
Engaged
5,510 74,422 +1251% 1
Users

45. FB Analytic
Summary

46. Average
Increase in
Impressions
554%

47. Average
Increase In
reach
614%

48. Average Increase
in Engaged USers
1025%

49. Average Cost
per contact
.007 USD

50. HOW we Make
Money

51. Rental of the mobile
version of the Studiosnaps
booth gives us cash flow
http://vimeo.com/52881010
Example: children’s concert, 31 Minutos

52. We Partner with one
production company for Brand
events and one for weddings.
Each company pays the cost
of the booths and handles
operation.s and logistics.
While we manage the qubos
We then split the profit
50/50

53. For

54. We Partner with Venue
owners who pay the cost
of the booth and connect us
to the brands they work
with.
We sell the ad space just like
a digital billboard company.
We split the profit 50/50
with each venue owner

55. In the near
future

56. We will
Stereo-
sell data
typing
By Correlating demographic info from
consumer photos with offline data,
i.e., survey questions and email
addresses.
we will make that info searchable via
an online api.

57. When people wait for
the photos to print…
We have 10-15 Attention span
seconds of quality of the average
attention from a consumer
happy {targeted}
audience that we
can do whatever
we want with.

58. For Example – What do you
ask a Survey like with your
Bacardi?
Question

59. Our Unfair
Advantage

60. Stra
tegy
HOW to
Create
Loyalty in a
Commodity
Industry

61. Loyalty w/
Brands
Facebook
Photo
Analytic App

62. Fundamental
Problem

63. Solution

64. STUDIOSNAPS
app

67. How impactful
was my photo?

68. Photo
engagement
Time
Viewing
Likes
Repeat Visits
TagsComments
Impressions

69. 84

71. Loyalty w/
users
Smartphone
App

74. Login

75. scan

76. Download
photos

77. Download
photos

78. Download
photos

79. Re-
strip

80. Apply
Filter

81. Share

82. redeem

83. A closing word
Kodak sold film, but
they didn’t advertise
film. They advertised
memories.
In like manner,
Studiosnaps advertises
experiences and …

84. Experiences
don’t have
to be
forgotten