Viral Marketing for Speakers
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Viral Marketing for Speakers

  • 1,548 views
Uploaded on

The Keys to Viral Marketing for Speakers from www.Un-Marketing.com

The Keys to Viral Marketing for Speakers from www.Un-Marketing.com

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,548
On Slideshare
1,546
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
81
Comments
0
Likes
1

Embeds 2

http://www.slideshare.net 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Touching the World With Your Message Using Online Marketing The Keys of Viral Marketing
  • 2. What Is Viral Marketing?
    • Word-of-Mouth
    • Viral
    • Buzz
  • 3. What Is Viral Marketing?
    • Spreading a message around the world without having to travel the world
  • 4. First Key of Viral Marketing
    • Funny
    • Wow
    • Emotional
  • 5. Second Key of Viral Marketing
    • It’s not
    • about you
    • Both in message and delivery
  • 6. Example Viral Marketing
    • Live video
    • Flash video
    • Interactive
    • Facebook/Myspace
  • 7. Original Viral Movie Example
    • Go to www.TheTimeMovie.com now, then come back to this slide
    • Launched in 2004/05
    • Over 4,000,000 views
    • 250,000 newsletter subscribers
    • Over 1,000 speaker kit requests
    • Over $100,000 in product revenue
    • 1,540 Yahoo links, 400 from Google
    • Mentioned by Fast Company and Wall Street Journal
    • The key to building a following is the landing page
  • 8. *Notice the landing page is all about the reader!!!
  • 9. Third Key of Viral Marketing
    • Define Your Success
  • 10. Fourth Key of Viral Marketing
    • Be Prepared
    • For Success:
    My Server
  • 11. Fifth Key of Viral Marketing
    • Be Prepared
    • For Success:
    Subscribers
  • 12. Sixth Key of Viral Marketing
    • Be Prepared
    • For Success:
    Speaking Requests
  • 13. I DIDN’T SEND THEM OUT!! AHHHHH!!!!
  • 14. Seventh Key of Viral Marketing
    • Be Prepared
    • For Success:
    Products
  • 15. I DIDN’T SEND THESE OUT EITHER!! Hundreds of refunds…
  • 16. Seventh Key of Viral Marketing
    • You don’t have to stockpile..
    • Just have the resources standing by
  • 17. Brand New Example
    • Newest Client
    • to show you
    In one minute
  • 18. Tylenol Package – We give you
    • Concept, Script, Pictures, Music, Flash Design, Hosting, Landing Page, Promotion
    • Guarantee 25,000 views in 7 days or you keep the $ AND the movie
    • Payment plans up to 10 months
    • Five a month since it’s personal
    • You get the domain, CD version to play at events and screensaver to sell or give away as incentive
    • Usually $10k, $8900 for Les Brown conference attendee’s today only
  • 19. Tylenol Package – We give you
    • Have made 54 in three years
    • Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM)
    • Top movie is at 40 million+ views, $5 million in product sales
    • 10 are over 1 million views
    • You get this, you get us
    • Never, ever stops
  • 20. Brand New Example
    • Newest Client
    • to show you
    • Go to
    • www.un-marketing.com/les/
    • to see it
  • 21. Touching the World With Your Message Using Online Marketing The Keys of Viral Marketing