Touching the World With Your Message  Using Online Marketing The Keys of Viral Marketing
What Is Viral Marketing? <ul><li>Word-of-Mouth  </li></ul><ul><li>Viral </li></ul><ul><li>Buzz </li></ul>
What Is Viral Marketing? <ul><li>Spreading a message around the world without having to travel the world </li></ul>
First Key of Viral Marketing <ul><li>Funny </li></ul><ul><li>Wow </li></ul><ul><li>Emotional </li></ul>
Second Key of Viral Marketing <ul><li>It’s not  </li></ul><ul><li>about you </li></ul><ul><li>Both in message and delivery...
Example Viral Marketing <ul><li>Live video </li></ul><ul><li>Flash video </li></ul><ul><li>Interactive </li></ul><ul><li>F...
Original Viral Movie Example <ul><li>Go to  www.TheTimeMovie.com  now, then come back to this slide </li></ul><ul><li>Laun...
*Notice the landing page is all about the reader!!!
Third Key of Viral Marketing <ul><li>Define Your Success </li></ul>
Fourth Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>My Server
Fifth Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>Subscribers
Sixth Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>Speaking  Requests
I DIDN’T SEND THEM OUT!! AHHHHH!!!!
Seventh Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>Products
I DIDN’T SEND THESE OUT EITHER!! Hundreds of refunds…
Seventh Key of Viral Marketing <ul><li>You don’t have to stockpile..  </li></ul><ul><li>Just have the resources standing b...
Brand New Example <ul><li>Newest Client </li></ul><ul><li>to show you </li></ul>In one minute
Tylenol Package – We give you <ul><li>Concept, Script, Pictures, Music, Flash Design, Hosting, Landing Page, Promotion </l...
Tylenol Package – We give you <ul><li>Have made 54 in three years </li></ul><ul><li>Inspiration, Motivation, Funny, Niched...
Brand New Example <ul><li>Newest Client </li></ul><ul><li>to show you </li></ul><ul><li>Go to </li></ul><ul><li>www.un-mar...
Touching the World With Your Message  Using Online Marketing The Keys of Viral Marketing
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Viral Marketing for Speakers

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The Keys to Viral Marketing for Speakers from www.Un-Marketing.com

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Viral Marketing for Speakers

  1. 1. Touching the World With Your Message Using Online Marketing The Keys of Viral Marketing
  2. 2. What Is Viral Marketing? <ul><li>Word-of-Mouth </li></ul><ul><li>Viral </li></ul><ul><li>Buzz </li></ul>
  3. 3. What Is Viral Marketing? <ul><li>Spreading a message around the world without having to travel the world </li></ul>
  4. 4. First Key of Viral Marketing <ul><li>Funny </li></ul><ul><li>Wow </li></ul><ul><li>Emotional </li></ul>
  5. 5. Second Key of Viral Marketing <ul><li>It’s not </li></ul><ul><li>about you </li></ul><ul><li>Both in message and delivery </li></ul>
  6. 6. Example Viral Marketing <ul><li>Live video </li></ul><ul><li>Flash video </li></ul><ul><li>Interactive </li></ul><ul><li>Facebook/Myspace </li></ul>
  7. 7. Original Viral Movie Example <ul><li>Go to www.TheTimeMovie.com now, then come back to this slide </li></ul><ul><li>Launched in 2004/05 </li></ul><ul><li>Over 4,000,000 views </li></ul><ul><li>250,000 newsletter subscribers </li></ul><ul><li>Over 1,000 speaker kit requests </li></ul><ul><li>Over $100,000 in product revenue </li></ul><ul><li>1,540 Yahoo links, 400 from Google </li></ul><ul><li>Mentioned by Fast Company and Wall Street Journal </li></ul><ul><li>The key to building a following is the landing page </li></ul>
  8. 8. *Notice the landing page is all about the reader!!!
  9. 9. Third Key of Viral Marketing <ul><li>Define Your Success </li></ul>
  10. 10. Fourth Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>My Server
  11. 11. Fifth Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>Subscribers
  12. 12. Sixth Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>Speaking Requests
  13. 13. I DIDN’T SEND THEM OUT!! AHHHHH!!!!
  14. 14. Seventh Key of Viral Marketing <ul><li>Be Prepared </li></ul><ul><li>For Success: </li></ul>Products
  15. 15. I DIDN’T SEND THESE OUT EITHER!! Hundreds of refunds…
  16. 16. Seventh Key of Viral Marketing <ul><li>You don’t have to stockpile.. </li></ul><ul><li>Just have the resources standing by </li></ul>
  17. 17. Brand New Example <ul><li>Newest Client </li></ul><ul><li>to show you </li></ul>In one minute
  18. 18. Tylenol Package – We give you <ul><li>Concept, Script, Pictures, Music, Flash Design, Hosting, Landing Page, Promotion </li></ul><ul><li>Guarantee 25,000 views in 7 days or you keep the $ AND the movie </li></ul><ul><li>Payment plans up to 10 months </li></ul><ul><li>Five a month since it’s personal </li></ul><ul><li>You get the domain, CD version to play at events and screensaver to sell or give away as incentive </li></ul><ul><li>Usually $10k, $8900 for Les Brown conference attendee’s today only </li></ul>
  19. 19. Tylenol Package – We give you <ul><li>Have made 54 in three years </li></ul><ul><li>Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM) </li></ul><ul><li>Top movie is at 40 million+ views, $5 million in product sales </li></ul><ul><li>10 are over 1 million views </li></ul><ul><li>You get this, you get us </li></ul><ul><li>Never, ever stops </li></ul>
  20. 20. Brand New Example <ul><li>Newest Client </li></ul><ul><li>to show you </li></ul><ul><li>Go to </li></ul><ul><li>www.un-marketing.com/les/ </li></ul><ul><li>to see it </li></ul>
  21. 21. Touching the World With Your Message Using Online Marketing The Keys of Viral Marketing
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