Building Social Applications

•

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Stowe Boyd

New version from Berlin Web 2.0 Expo Nov 07

Business Technology

Building Social Applications

Stowe Boyd

Author, /Message, Front Man for The /Messengers
Social tools and their impact on business, media, and society

“A new category of
software is emerging,
software intended to
augment social
systems. […] I call
these social tools:
software intended to
shape culture.”

Social Tools

About The Workshop

Theory
Practice
Invention
Vision

Practice: Social Design: User Narratives

Practice: Social Design: User Experience

Working Groups
Reverse Engineering Dopplr

Dopplr Direction #4

Where’s The Streams?

Dopplr Direction #5

Finer Grained Geography?

Dopplr Direction #6

Finer Grained Travel Plans?

Invention

Del.icio.us: Tags
Last.fm: Virtual Neighborhoods

Invention

Del.icio.us: Tags
Last.fm: Virtual Neighborhoods
Twitter, Facebook, Jaiku: Lifestreaming

(Mal)Invention

Basecamp: The Federation of Work

(Mal)Invention

Basecamp: The Federation of Work
Outside.in: The Social Tipping Point

(Mal)Invention

Basecamp: The Federation of Work
Outside.in: The Social Tipping Point
Blinksale: The Missing Market

Stowe Boyd
stowe.boyd@gmail.com
www.stoweboyd.com

$Credits New York Stock Exchange Floor by Thomas J. O'Halloran, 1963 (LOC) - Pingnews.com - http://www.flickr.com/photos/pingnews/508717757/ Messerschmidt Blueprint - Synapse - http://www.flickr.com/photos/synapse/1384561426/ Color Animated fractal ........TendrillonGsr06102006 - SantaRosa OLD SKOOL - http://www.flickr.com/photos/santarosa/261923723/ The finest flow ever - Populux!! - http://www.flickr.com/photos/pulpolux/56571568/ Creative Media Jam - Hospital - Factoids - http://www.flickr.com/photos/factoids/194864309/ Carp Streamer - m louis - http://www.flickr.com/photos/m-louis/140402492/ Passport - Gravitywave - http://www.flickr.com/photos/gravitywave/366712496/ Crowd walking to buses and cars after the fireworks - Jill - http://www.flickr.com/photos/lij/1739672/ Closeup of newspaper stack - Binarydreams - http://www.flickr.com/photos/binarydreams/251690096/ Close Quarters - NNNNIC - http://www.flickr.com/photos/sqrt/907934275/ Glider With Maneuverable Wing Extremities - Curious Expeditions - http://www.flickr.com/photos/curiousexpeditions/962399228/ Self-Centered? - TruthLying - http://www.flickr.com/photos/truthlying/30486286/ Late evening sunlight through clouds - reinholdbehringer - http://www.flickr.com/photos/reinholdbehringer/448792619/ Water Streaming Past - Inkswamp - http://www.flickr.com/photos/inkswamp/97457480/ Untitled - pjvandi - http://www.flic kr.c om/photos/pejmanphotos/731315170/ Town Clock - joesflickr’s - http://www.flic kr.c om/photos/joesflic kr/711358450/ Aidan’s First Airline Ticket - Aidan Love - http://www.flic kr.c om/photos/aidanlove/369638970/$

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Building Social Applications

1. Building Social Applications Stowe Boyd

2. Author, /Message, Front Man for The /Messengers Social tools and their impact on business, media, and society

3. “A new category of software is emerging, software intended to augment social systems. […] I call these social tools: software intended to shape culture.” Social Tools

4. Apologies

5. Questions

6. Participants Goals

7. About The Workshop Theory Practice Invention Vision

8. Theory: Social = Me First

9. Theory: Social Scale

10. Theory: Sociality

11. Theory: Networks

12. Theory: Touch Points

13. Theory: Streams

14. Theory: Markets

15. Practice: An Approach To Social Design

16. Practice: Social Design: Concepts

17. Practice: Social Design: Personas

18. Practice: Social Design: Sketchology

19. Practice: Social Design: User Narratives

20. Practice: Social Design: User Experience

21. Practice: Dopplr, A Case Study

22. Dopplr: Basics

23. Dopplr: Basics

24. Dopplr: Basics

25. Dopplr: You Must Be Trippin’

26. Dopplr: You Must Be Trippin’

27. Dopplr: Fellow Travelers

28. Dopplr: Fellow Travelers

29. Dopplr: Journaling

30. Dopplr: Journaling

42. Dopplr: iCal

43. Dopplr: RSS

44. Dopplr: Flickr

45. Dopplr: Flickr

46. Working Groups Reverse Engineering Dopplr

47. Dopplr Direction #1 Advice and Reviews

48. Dopplr Direction #2 Hooking Up

49. Dopplr Direction #3 Arrangements

50. Dopplr Direction #4 Where’s The Streams?

51. Dopplr Direction #5 Finer Grained Geography?

52. Dopplr Direction #6 Finer Grained Travel Plans?

53. Invention

54. Invention Del.icio.us: Tags

55. Invention Del.icio.us: Tags Last.fm: Virtual Neighborhoods

56. Invention Del.icio.us: Tags Last.fm: Virtual Neighborhoods Twitter, Facebook, Jaiku: Lifestreaming

57. (Mal)Invention

58. (Mal)Invention Basecamp: The Federation of Work

59. (Mal)Invention Basecamp: The Federation of Work Outside.in: The Social Tipping Point

60. (Mal)Invention Basecamp: The Federation of Work Outside.in: The Social Tipping Point Blinksale: The Missing Market

61. (Mal)Invention Basecamp: The Federation of Work Outside.in: The Social Tipping Point Blinksale: The Missing Market

62. Vision: Flow

63. Vision: Time

64. Vision: Discovery

65. Stowe Boyd stowe.boyd@gmail.com www.stoweboyd.com

66. Credits New York Stock Exchange Floor by Thomas J. O'Halloran, 1963 (LOC) - Pingnews.com - http://www.flickr.com/photos/pingnews/508717757/ Messerschmidt Blueprint - Synapse - http://www.flickr.com/photos/synapse/1384561426/ Color Animated fractal ........TendrillonGsr06102006 - SantaRosa OLD SKOOL - http://www.flickr.com/photos/santarosa/261923723/ The finest flow ever - Populux!! - http://www.flickr.com/photos/pulpolux/56571568/ Creative Media Jam - Hospital - Factoids - http://www.flickr.com/photos/factoids/194864309/ Carp Streamer - m louis - http://www.flickr.com/photos/m-louis/140402492/ Passport - Gravitywave - http://www.flickr.com/photos/gravitywave/366712496/ Crowd walking to buses and cars after the fireworks - Jill - http://www.flickr.com/photos/lij/1739672/ Closeup of newspaper stack - Binarydreams - http://www.flickr.com/photos/binarydreams/251690096/ Close Quarters - NNNNIC - http://www.flickr.com/photos/sqrt/907934275/ Glider With Maneuverable Wing Extremities - Curious Expeditions - http://www.flickr.com/photos/curiousexpeditions/962399228/ Self-Centered? - TruthLying - http://www.flickr.com/photos/truthlying/30486286/ Late evening sunlight through clouds - reinholdbehringer - http://www.flickr.com/photos/reinholdbehringer/448792619/ Water Streaming Past - Inkswamp - http://www.flickr.com/photos/inkswamp/97457480/ Untitled - pjvandi - http://www.flic kr.c om/photos/pejmanphotos/731315170/ Town Clock - joesflickr’s - http://www.flic kr.c om/photos/joesflic kr/711358450/ Aidan’s First Airline Ticket - Aidan Love - http://www.flic kr.c om/photos/aidanlove/369638970/

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