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Mobilize your cause: Tools

JD Lasica
JD Lasica

Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include: - Google Earth - Google Earth historical layers - Google Sidewiki - Visualizations - Widgets - Google Maps - Annotations & tagging - Mashups - Creative Commons

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Mobilize Your Cause!
   B   O   O   T   C   A   M    P

               Focus: Tools & Building
               a Program
               Personal Democracy Forum




               JD Lasica	 	 	 	 	 	 	
               Founder, Socialbrite.org
               jd@socialbrite.org	
               June 2, 2010
Relax!

                                                     Creative Commons photo
                                                     on Flickr: “relaxation, the
                                                     maldivian way” by
                                                     notsogoodphotography




http://delicious.com/socialmediacamp/mobilize
   (all sites in this talk have been tagged for later retrieval)

   Presentation at http://slideshare.net/jdlasica
Take your cause to next level
 1. Build a program, not a one-off campaign
 2. Give your cause a distinctive twist
 3. Use social action hubs, partner with
    businesses where it makes sense
 4. Enlist like-minded organizations to join in
 5. Create media to support your cause
 6. Personalize the Ask
 7. Fish where the fish are: Facebook, Twitter     Experiment,
                                                  iterate, refine
 8. Create offline event to tie into online
    campaign
 9. Live-stream your offline events
10. Use social tools to advance your strategic objectives
Build an active community

      here’s an amazing
difference between building
an audience and building a
 community. An audience
   will watch you fall on a
sword. A community will fall
     on a sword for you.


     — Chris Brogan
   Author,“Trust Agents”
Social action hubs
     Care2           TakePart



     Change.org      WiseEarth



     Causes          Amazee



     Idealist
                     Causecast
Competitions
America’s Giving Challenge

Chase Giving

Sam’s Club Giving Made
Simple campaign

Pepsi Challenge

MTV

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Mobilize your cause: Tools

  • 1. Mobilize Your Cause! B O O T C A M P Focus: Tools & Building a Program Personal Democracy Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org June 2, 2010
  • 2. Relax! Creative Commons photo on Flickr: “relaxation, the maldivian way” by notsogoodphotography http://delicious.com/socialmediacamp/mobilize (all sites in this talk have been tagged for later retrieval) Presentation at http://slideshare.net/jdlasica
  • 3. Take your cause to next level 1. Build a program, not a one-off campaign 2. Give your cause a distinctive twist 3. Use social action hubs, partner with businesses where it makes sense 4. Enlist like-minded organizations to join in 5. Create media to support your cause 6. Personalize the Ask 7. Fish where the fish are: Facebook, Twitter Experiment, iterate, refine 8. Create offline event to tie into online campaign 9. Live-stream your offline events 10. Use social tools to advance your strategic objectives
  • 4. Build an active community here’s an amazing difference between building an audience and building a community. An audience will watch you fall on a sword. A community will fall on a sword for you. — Chris Brogan Author,“Trust Agents”
  • 5. Social action hubs Care2 TakePart Change.org WiseEarth Causes Amazee Idealist Causecast
  • 6. Competitions America’s Giving Challenge Chase Giving Sam’s Club Giving Made Simple campaign Pepsi Challenge MTV
  • 7. Leverage the ecosystem of free Free content! Free resources! Free photos Socialbrite.org/sharing-center Free videos Creativecommons.org Free music & audio Meetup.com Free software & platforms! Free expertise! WordPress & its plug-ins BarCamp Open Office 3.0 PodCamp Drupal, Joomla & other WordCamp open source platforms Social Media Ubuntu Linux OS Club Kaltura for video
  • 8. T O O L S Creative Commons Creativecommons.org • Rich source of free commercial & noncommercial images • Flickr: 137 million Attribution, Noncommercial, No Derivatives & ShareAlike licenses • Use them for your blog, website, email or print newsletter, presentations, etc. • Don’t just take. Share! flickr.com/creativecommons
  • 9. T O O L S The power of mobile devices ‘Everyone is a witness’
  • 10. T O O L S Animation & Mapping Egypt & Tunisia
  • 11. T O O L S Darfur & Google Earth Crisis in Darfur: Using Google Earth
  • 12. T O O L S Google Earth’s historical layers Historic Centre of Warsaw, 1945 & today
  • 13. T O O L S Google Sidewiki Google Sidewiki at WhiteHouse.gov www.google.com/sidewiki
  • 14. T O O L S Google Sidewiki Google Sidewiki at Apple.com
  • 15. T O O L S Do-good widgets Create a widget on Causes.com or create your own
  • 16. The power of open APIs Enlist community to hack & contextualize public records Don’t know APIs? Go to http://socialbrite.org/glossary
  • 17. T O O L S Online visualizations Tea Party’s ‘Contract From America’ word cloud on manyeyes manyeyes.alphaworks.ibm.com
  • 18. T O O L S Online visualizations manyeyes Make your story more visual: Former Attorney General Alberto Gonzales’ testimony before Congress. manyeyes.alphaworks.ibm.com
  • 19. T O O L S Online visualizations The Decline: The Geography of a Recession by LaToya Egwuekwe
  • 20. T O O L S Annotations & tagging Foursquare and virtual graffiti on campus Geolocation services democratize commentary about universities, institutions
  • 21. T O O L S Mashups & humor Fox & Glenn Beck declare war on enemies of America MoveOn.org campaign
  • 22. Other tools & platforms Social Actions: Open API enables organizations & bloggers to volunteer or take action on the causes they support, can tailor it to your cause. The Extraordinaries: Use the power of community for micro- volunteerism in people’s spare time. OpenStreetMap: Open source “Wikipedia of maps”; community builds own maps using GPS & donated satellite imagery.
  • 23. Warning: Gatekeepers Place faith in your cause, not closed platforms Exhibit 1: Facebook
  • 24. Warning: Gatekeepers Exhibit 2: Apple Political satirist Mark Fiore was ‘invited to reapply’ after winning Pulitzer Prize
  • 25. Tools & resources Fundraising: ChipIn, Causes, Razoo, RT2Give, givezooks! Cause sites: Care2, Change.org, Causecast, Idealist.org, SmallCanBeBig.org, Donorschoose.org Resources, tutorials: Socialbrite.org, WeAreMedia.org, Mobilizing Youth, Techsoup Translation captioning: dotSUB Collaboration: Dropbox, Drop.io, Pando Social bookmarking: Delicious, Gnolia, de.lirio.us Crowd-funded journalism: Spot.us Polls: Twtpoll, Zoomerang, Survey Monkey, SurveyGizmo Project management: Huddle.net, Basecamp, Google Docs
  • 27. Following up JD Lasica, Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica Katrin Verclas, MobileActive.org email: katrin@mobileactive.org Twitter: @katrinskaya Resources at bit.ly/mobilize Bookmarks at delicious.com/socialmediacamp/mobilize Presentation at slideshare.net/jdlasica