These are slides for my presentation on interactive databases for the Press Development Institute-Siberia, Dec. 3, 2009. Read my Newspaper Next report on interactive databases: http://bit.ly/d1D1GP

1. Become the Answer SourceDatabases help news organizationsbuild audience & generate revenue Steve Buttry, Gazette Communications Press Development Institute-Siberia 3 December 2009 steve.buttry@gazcomm.com, @stevebuttry on Twitter Slideshare.net/stevebuttry

2. Read about using databases Available at Newspapernext.org

4. Sports results

5. Obituaries

6. Calendars

7. Movie schedules

8. Police blotters

9. Lawmakers’ votes

10. Job listings

11. Service directories

12. Homes for sale

13. Garage sales

14. Vehicles for sale

17. Databases allow the user to personalize the content and the experience

19. “Help me connect, talk and share with others”

20. “Help me find/choose things to do”

21. “Help me get answers about my community”

22. “Give me a one-stop answer place”* Newspaper Next 2.0

24. “Help me get considered when a customer is about to make a choice.”

25. “Help me show people the quality of my product/service/user experience.”

26. “Help me build and maintain customer loyalty.”

27. “Make advertising simple and cheap enough that I can actually do it.”

29. Mega-jobs for everyone For businesses: “Help me get considered when a customer is about to make a choice.” For consumers: “Help me make good spending decisions.”

37. Consider whether a database can tell a continuing story or place daily stories in context

45. Don’t do all the work yourself Burlington Times-News in North Carolina includes invitation to post events in the calendar in staff members’ email signatures.

46. Databases help with mega jobs Mega-job: “Help me get answers about my community”

55. Government

60. Government

61. Crime

64. Government

65. Crime

66. Education

69. Government

70. Crime

71. Education

72. Sports

75. What else? What are some other kinds of answers you could provide for your community?

76. Community answerbases Multiple answers layered into one database: EveryBlock Local Explorer CinciNavigator

90. Promote databases in blog(s)

91. Offer chance to sign up for emails notifying of new databases

92. TV, T-shirts

95. Job descriptions

96. Training

98. Vendors (Caspio, Zvents, Planet Discover, LJWorld) provide plug-and-play solutions (not sure whether any work in Russian)

100. Build on web development experience

101. Get started now and improve as you go