1. learning to have a start-up mindset
Helen kula & M.J. Delia
Building an Engaged Flat Army for the Library Symposium

2. welcome

3. Brian Mathews
Virginia Tech
Think like a startup
A white paper to inspire library entrepreneurialism

4. framework for action
building a platform
condition us for change
a culture
Mathews, 2012

5. Helen Kula M.J. D’Elia
@helenkula @mjdelia
U of Toronto Mississauga University of Guelph

6. libraries startups

7. creating under
conditions of
uncertainty
startup
thinking

9. designers
developers
biz devs

10. pitch
form teams
demo

11. mentors
judges
prizes

13. 35 librarians
25 developers
10 designers

19. compare contrast

20. mindset
value
observations build

21. mindset
1 2 3

22. test the
problem
test the
product
1

23. library
catalog
1
example

24. customer discovery
Identifying a product that will solve a problem
for an identified group of users
1
Blank, 2012
key term

25. get out of
the building
stay in the
building
2

26. user services
review
2
example

27. customer validation
Confirming that the market is large enough to embrace
the product and build a viable business
2
Blank, 2012
key term

28. build it
when they
come
build it
and they
will come
3

29. digital
humanities
3
example

30. company creation
The product, service or business is scalable
based on repeatable sales
3
Blank, 2012
key term

31. build
4 5 6

32. build for
the few
build for
the many
4

33. faculty
outreach
4
example

34. segmentation
Breaking down a larger market into smaller
indentifiable groups of users who share specific needs
4
Cooper & Vlaskovits, 2010
key term

35. build
then
learn
learn
then
build
5

36. maker
space
5
example

37. build-measure-learn
A three-step feedback loop that enables rapid
development and constant adjustments
5
Ries, 2011
key term

38. iterative
design
pilot
projects
6

39. streaming
video service
6
example

40. minimum viable product
A product/service with just enough features
that allow it to reach the market
6
Ries, 2011
key term

41. value
7 8 9

42. use
key data
collect
all data
7

43. reference
statistics
7
example

44. dashboarding
Regularly monitoring key metrics to track
core elements of the business
7
Komisar & Mullins, 2009
key term

45. adjust
the model
execute
the plan
8

46. e-book
service
8
example

47. pivot
A fundamental change in strategy based on
validated learning; a course correction
8
Ries, 2011
key term

48. focus on
value
focus on
features
9

49. instruction
workshops
9
example

50. value proposition
The bundle of products and services that create
value for a specific customer segment
9
key term
Osterwalder & Pigneur, 2010

51. conclusion

52. libraries are not startups

53. pitch
A concise and convincing summary which communicates
value and concludes with a call to action

54. pitch
Understand the problem
Validate the solution
Communicate the value proposition
Compell the listener

55. discussion

56. which of the nine concepts
would be the easiest
to implement?

57. which of the nine concepts
would be the most challenging
to implement?

58. what barriers stand in
the way of adopting a
startup mindset?

59. how might you incent
staff to adopt a
startup mindset?

60. questions

61. thank you!
Helen Kula M.J. D’Elia
@helenkula @mjdelia

62. references
Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com
Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch
Cooper, B. & Vlaskovits, P. (2010). The Entrepreneur’s Guide to Customer Development. Newport
Beach, CA: Cooper-Vlaskovits
Komisar, J. & Mullins, R. (2009). Getting to Plan B. Cambridge, MA: Harvard Business.
MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/
Mathews, B. (2012, April). Think like a Startup [white paper]. Retrieved from
http://vtechworks.lib.vt.edu/handle/10919/18649
Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley
Ries, E. (2011). The Lean Startup. New York: Crown.