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nine startup strategies
M.J.Delia
TechForum 2015 : MaRS Toronto
welcome
Think like a startup
A white paper to inspire library entrepreneurialism
Brian Mathews
Virginia Tech
building a platform
framework for action
a culture
condition us for change
Mathews, 2012
M.J. D’EliaHelen Kula
@helenkula @mjdelia
University of GuelphU of Toronto Mississauga
startupslibraries
new ventures
startups
established
organizations
contrastcompare
buildobservations
mindset
value
mindset
2 31
test the
problem
test the
product
1
1
library
catalog
example
1
customer discovery
Identifying a product that will solve a problem
for an identified group of users
Blank, 2012
key term
get out of
the building
stay in the
building
2
2
customer feedback
+ surveys
example
2
customer validation
Confirming that the market is large enough to embrace
the product and build a viable business
Blank, 2012
key term
build it
when they
come
build it
and they
will come
3
3
e-textbook
analytics
example
3
company creation
The product, service or business is scalable
based on repeatable sales
Blank, 2012
key term
build
5 64
build for
the few
build for
the many
4
4
mobile (phone)
content delivery
example
4
segmentation
Breaking down a larger market into smaller
indentifiable groups of users who share specific needs
Cooper & Vlaskovits, 2010
key term
build
then
learn
learn
then
build
5
5
indie
book platform
example
5
build-measure-learn
A three-step feedback loop that enables rapid
development and constant adjustments
Ries, 2011
key term
iterative
design
pilot
projects
6
6
secondary market
(used books)
example
6
minimum viable product
A product/service with just enough features
that allow it to reach the market
Ries, 2011
key term
value
8 97
use
key data
collect
all data
7
7
web stats
social media metrics
example
7
dashboarding
Regularly monitoring key metrics to track
core elements of the business
Komisar & Mullins, 2009
key term
adjust
the model
execute
the plan
8
8
content marketing
in ebooks
example
8
pivot
A fundamental change in strategy based on
validated learning; a course correction
Ries, 2011
key term
focus on
value
focus on
features
9
9
transmedia
content
example
value proposition
9
The bundle of products and services that create
value for a specific customer segment
Osterwalder & Pigneur, 2010
key term
summary
you don’t have to be a
startup to think like one
pitch
A concise and convincing summary which communicates
value and concludes with a call to action
pitch
Understand the problem
Validate the solution
Communicate the value proposition
Compell the customer
questions
thank you!
M.J. D’EliaHelen Kula
@helenkula @mjdelia
Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com
Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch
Cooper, B. & Vlaskovits, P. (2010). The Entrepreneur’s Guide to Customer Development. Newport
Beach, CA: Cooper-Vlaskovits
Komisar,J. & Mullins, R. (2009). Getting to Plan B. Cambridge, MA: Harvard Business.
MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/
Mathews, B. (2012,April). Think like a Startup [white paper]. Retrieved from
http://vtechworks.lib.vt.edu/handle/10919/18649
Osterwalder,A. & Pigneur,Y. (2010). Business Model Generation. Hoboken, NJ: Wiley
Ries, E. (2011). The Lean Startup. New York: Crown.
references

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9 startup strategies you should be using now! - Tech Forum 2015 - M.J. D'Elia