WTCC General Presentation 2015

1. 2015 GENERAL
PRESENTATION
04.02.2015
© Eurosport Events Ltd.
55 Drury Lane, London WC2B 5SQ, United Kingdom
T: +44 207 468 7777 F: + 44 207 468 0024
Registered in England & Wales under No 4361881 ‐ VAT No: GB 792 1320 40
OFFICIAL SERIES PARTNERS

2. CONTENT
2
3 FIA WORLD CHAMPIONSHIPS
4 EUROSPORT EVENTS PROMOTER & RIGHTS HOLDER
5 EUROSPORT, A DISCOVERY COMMUNICATIONS COMPANY
6 EUROSPORT : EUROPE’S LEADING SPORTS MULTIMEDIA PLATFORM
7 WTCC POSITIONING
8 WTCC DNA
9 WTCC TV WORLD FEED
10 2015 TV DISTRIBUTION PERFORMANCE
11 TV AUDIENCE TREND
12 PRESS, DIGITAL & SOCIAL MEDIA
13 MARKETING & COMMERCIAL OPPORTUNITIES
15 2015 CALENDAR
16 REPRESENTED CAR BRANDS
17 PARTNERS

3. 3 Source: ‐ One of the leading sports media analysts and full service provider in sports communication
FIA WORLD CHAMPIONSHIPS
4Across
continents
550.000
Towards
spectators
360°
Around
Communication
Platform650 million
Over
TV viewers

4. 4
CALENDAR
Calendar structure
Event agreements
CHAMPIONSHIP
PROMOTER SCOPE
MANUFACTURERS
& TEAMS
Team coordination
Team agreements
TV
HD production
Media distribution
Media monitoring
PROMOTION
& COMMUNICATION
Official website
Social medias
Corporate promotion
EVENT MANAGEMENT
& LOGISTICS
Timetable and paddock
Passes distribution
Support races
Overseas operations
COMMERCIAL RIGHTS
Sponsorship
Licensing
Hospitality
Eurosport Events control all key areas of the championship
organisation and work in the interest of the stakeholders.
EUROSPORT EVENTS
PROMOTER & RIGHTS HOLDER

5. 5
2.8 billioncumulative subscribers
189international HD markets
54entertainment brands
300 millionmonthly streams online
#1 PAY‐TV PROGRAMMER
IN THE WORLD
TOP BRANDS
Discovery Channel,
The most widely
distributed pay‐TV
network in the world,
reaches 441 millions
subscribers worldwide.
TLC,
The leading lifestyle and
entertainment channel
for women, reaches 356
million subscribers
worldwide.
Animal Planet,
The world’s only
entertainment brand
that immerses viewers in
the full range of life in
the animal kingdom,
reaches 393 million
subscribers worldwide.
Investigation
Discovery,
The leading mystery‐and‐
suspense network on
television, reaches 162
million subscribers
worldwide.
Eurosport,
The leading Pan‐
European sports
channel, reaches 136
million households
Science Channel,
Home for the thought
provocateur, reaches 157
million subscribers
worldwide
EUROSPORT,
A DISCOVERY COMPANY
As of May 30, 2014, Eurosport is part of Discovery Communications.

6. 6
THE No.1 PAN‐EURO CHANNEL
54 countries,
136 million homes,
15 million viewers every day,
120 different sports covered
FASTEST GROWING TV CHANNEL
51 countries,
73 million homes,
18 languages,
5 million viewers every day
EUROPE’S No.1 SPORT WEBSITE
15 worldwide sites – 5 with Yahoo!
11 languages,
21 million unique users per month,
350,000 videos every day
STREAMING ON PC, MOBILE, TABLET,
CONNECTED TV & Xbox
Available on iOS, Android & Windows Phone
Live streaming, exclusive bonus channels,
catch‐up service and enhanced Live TV
53 countries, 14 languages
WORLD‐CLASS SPORTING
EVENTS MANAGEMENT
Producing 350 hours of TV programs
1st ever HD production
of WTCC & ERC
The best experience anytime,
anywhere and on any device
TRUE EUROPEAN SPORT APP
11 local versions,
11 million app downloads,
1.6 million daily active users
EUROSPORT : EUROPE’S LEADING
SPORTS MULTIMEDIA PLATFORM

7. 7 Source:
WTCC POSITIONING

8. 8
REAL CARS
When street cars
become race cars
REAL RACING
No pit stop
bumper to bumper
ACCESSIBLE
Affordable for teams
& fans
MADE FOR LIVE TV
Sprint race format
2x30’ race / weekend
GLOBAL
WTCC calendar covers
70% of global car sales
WTCC DNA

9. SATURDAY
QUALIFYING ROUND 15:00‐16:00
SUNDAY
QUALIFYING REPLAY 08:00‐09:00
RACE 1 11:45‐12:45
RACE 2 15:15‐16:15
MONDAY
REPLAY 09:00‐09:30
TUESDAY
FIA INSIDE WTCC MAGAZINE 26’ 23:00‐23:30
SATURDAY
QUALIFYING ROUND ‐ 1h program
NEWS FEED ‐ 2.5min program
SUNDAY
RACE 1 ‐ 1h program
RACE 2 ‐ 1h program
NEWS FEED ‐ 2.5min program
HIGHLIGHTS ‐ 24min program
STANDARD
EUROSPORT TV
SCHEDULE ON
“WORLD FEED“
DISTRIBUTED AT EACH
OF THE 12 EVENTS BY
9
Take over of
the World
Feed from all
other TV
channels
WTCC TV WORLD FEED

10. 10
Source:
STRONG DOMESTIC
COVERAGE
FOR EACH EVENT
2015 TV DISTRIBUTION PERFORMANCE
AFRICA
Broadcast Time:
50 hours
Cumulated
Audience:
105,0 million
AMERICAS
Broadcast Time:
270 hours
Cumulated Audience:
11,64 million
EUROPE
Broadcast Time:
677 hours
Cumulated Audience:
425,59 million
ASIA
Broadcast Time:
619 hours
Cumulated Audience:
106,99 million
AZSTRALIA &
NEW ZEALAND
Broadcast Time:
54 hours
Cumulated Audience:
0,48 million
78%OTHER CHANNELS
22%
EUROSPORT
CHANNELS
1673 hours / 649.7 millions viewers / 148 TV channels
non-exhaustive list

11. 11 Source:
CUMULATED AUDIENCE
(million by season)
2012
512,07
2013
649,22
+ 9%
TV AUDIENCE TREND
MEN 14+
78%
FAMILY
83%
UP MARKET
58%
557,56
2014
+16%
2012
1081:33
2013
1673:30
1175:54
2014
TOTAL BROADCAST TIME
(HH:MM)
+42,3%

12. 12
45 000+
FOLLOWERS
TWITTER ACCOUNT
@FIA_WTCC
430 000+ FANS
+ 379,69% YoY
8% commitment rate
FACEBOOK PAGE
FIA WTCC DEDICATED SECTION
ON EUROSPORT.COM
OFFICIAL WTCC
WEBSITE
FIAWTCC.COM in 6 languages
+ iPHONE / iPAD APP
+ ANDROID APP
120 000+
SUBSCRIBERS
EUROSPORT PLAYER
PRESS WORLDWIDE
A4 PAGES 700+
CIRCULATION 41 MILLION
PRESS VALUE 0.77M€
WEB WORLDWIDE
UNIQUE VISITORS 70 MILLION
WEB VALUE 11.5M€
8 400 000+ FANS
FACEBOOK WTCC COMMUNITY PAGE
PRESS, DIGITAL & SOCIAL MEDIA
32 073 download
since january 2014
+140,50% YoY
23 332 Retweet

13. 13
ABOVE THE LINE
TV
Print
Out of Home
On‐line
BELOW THE LINE
Direct marketing
Customer Relationship Marketing
Themed trade
fair executions
EXPERIENTIAL / EVENT
In public space
On‐event
SPONSORSHIP
On‐car
On‐event
On‐air
MARKETING & COMMERCIAL OPPORTUNITIES

14. 14
MARKETING & COMMERCIAL OPPORTUNITIES
CONTENT CREATION
 Branded TV programs
 Branded on‐line
programs
 Social media content
 Mobile content
PUBLIC
RELATIONS
 Events
 Media hospitality
 Brand ambassadors
MERCHANDISE
 Apparel
 Give away
HOSPITALITY
 VIP hospitality program
 Employee program
Branded hospitality
venues
 Branded hospitality
event

15. 15
12 EVENTS ON 4 CONTINENTS, FROM MARCH UNTIL NOVEMBER
Street Race
Street Race
2015 CALENDAR
Night Race

16. 16
REPRESENTED CAR BRANDS

17. OFFICIAL
SERIES PARTNERS PARTNERS PROVIDERS MEDIA PARTNERS
17
PARTNERS