CTIA Wireless Telecom Council of Silicon Valley Showcase: Mob4Hire
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Mob4Hire was selected for the Telecom Council of Silicon Valley showcase at CTIA Wireless. Allen Poutanen, VP Business Development, was on stage telling the audience about how Mob4Hire is helping mobile developers make great software. This is the deck he used.
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CTIA Wireless Telecom Council of Silicon Valley Showcase: Mob4Hire
- 1. www.mob4hire.com www.mob4hire.blogspot.com www.twitter.com/mob4hire World’s Largest Mobile Testing and Market Research Community 1
- 2. More smartphones will be sold globally in 2012 than P.C’s*400K mobile apps will grow to over 5MM apps by 2014 2 * June 2010, Gartner Research
- 3. The Problem for Mobile App / Web Developers Understanding customers lets you create persistent and viral mobile experiences 89% of users experience application crashes. Mobile users need to see at least 4 stars before they’ll download / purchase. Bad Software = No Downloads = No Revenue“But … how can we improve our software?”
- 5. Maximize handset, carrier and country coverage; scale test cycles
- 6. Access targeted mobile users over the carriers’ walled gardens
- 7. Save 65% to 90% off traditional costs of testing & time
- 8. Launch much better quality apps and websites
- 10. Ste Step 3 – Testers download, run app and perform test script; can involve roaming and tasks plus functional and usability testing Step 2 -- Select handset, carrier & country combo’s Step 1 -- Register and post a project Step 4 – MOBSTAR Rating; testers do 31 question survey Step 5 – Testers get paid, results gathered and analyzed
- 11. For MOBILE DEVELOPERS … Get to market with your best effort in the eyes of your users. Your MOBSTARCERTIFICATION increases your chances at 5 star user reviews and exponential downloads. For MOBILE USERS … the MOBSTARCERTIFIED logo is one you can trust when purchasing mobile app or media from an app store or network operator The MOBSTARrating system is part of Mob4Hire's proprietary UX usability research products that helps make mobile software better. For TELECOMS … the MOBSTARsystem gives you a chance to greatly reduce service and support costs due to bad mobile apps while elevating the overall quality of your subscribers’ mobile experience.
- 12. Seriously. You can Trust in the Mob. Customers Partners Awards
- 13. Join the Quality Revolution m.mob4hire.com Register right now on your smartphoneas a: Tester (“Mobster”) Mobile Developer Market Researcher Product Manager Marketing Manager Need a quote for a project? Allen Poutanenallen@mob4hire.com Want to invest? Stephen King stephen@mob4hire.com
Editor's Notes
- 20% of all handsets in 2010 will be smartphones = 280MM smartphones out of 1.13 trillion. http://arstechnica.com/gadgets/news/2010/08/smartphones-lead-mobile-sales-android-moves-into-no-3-spot.ars41% of all handsets in 2014 will be smartphones = 760MM out of 1.875M Gartner research (see below) (http://www.pyr.com/points/item/091109.htm puts it as high as 60%).2009E 2010E 2011E 2012E 2013E 2014E ======= ======= ======= ======= ======= =======Basic Phones 396m 442m 466m 466m 466m 461m Enhanced Phones 669m 704m 706m 705m 674m 649mSmartphones 189m 274m 384m 499m 633m 760m ------ ------ ------ ------ ------ ------Total Handsets 1,254m 1,420m 1,556m 1,670m 1,773m 1,870m ======= ======= ======= ======= ======= =======Total YoY Growth 2% 13% 10% 7% 6% 5%Smartphone YoY Growth 35% 45% 40% 30% 27% 21%Smartphone % of Total 15.1% 19.3% 24.7% 29.9% 35.7% 40.6% ·Source: Gartner and Barclays Capital estimates
- 20% of all handsets in 2010 will be smartphones = 280MM smartphones out of 1.13 trillion. http://arstechnica.com/gadgets/news/2010/08/smartphones-lead-mobile-sales-android-moves-into-no-3-spot.ars41% of all handsets in 2014 will be smartphones = 760MM out of 1.875M Gartner research (see below) (http://www.pyr.com/points/item/091109.htm puts it as high as 60%).# of app stores is 80.# of apps is 400K# of apps is 2013 …we predict will be 5 millionWhy are we in this business? During the gold rush, relatively few prospectors found gold. The guys that made the money are the ones that sold shovels, picks and pans. 2009E 2010E 2011E 2012E 2013E 2014E ======= ======= ======= ======= ======= =======Basic Phones 396m 442m 466m 466m 466m 461m Enhanced Phones 669m 704m 706m 705m 674m 649mSmartphones 189m 274m 384m 499m 633m 760m ------ ------ ------ ------ ------ ------Total Handsets 1,254m 1,420m 1,556m 1,670m 1,773m 1,870m ======= ======= ======= ======= ======= =======Total YoY Growth 2% 13% 10% 7% 6% 5%Smartphone YoY Growth 35% 45% 40% 30% 27% 21%Smartphone % of Total 15.1% 19.3% 24.7% 29.9% 35.7% 40.6% ·Source: Gartner and Barclays Capital estimates
- $80MM total opp with 1MM mobile developers.These tests have utilized the best part of the “mob” … the people. These require location, mobility, different carriers, manually checking voice quality, etc… they cannot be automated because there needs to be a person at the other end of the developers phone.
- Adidas needed testing of it’s iPhone app “MyCoach” … location based testing is a challenge for many developers. MyCoach is available now on the iPhone App Store.
- We can predict 4 and 5 star apps, and we can also analyze user feedback to see how you need to improve the app.$100M opp with 1,000,000 developersWe see a lot of mobile brands doing MobTest … alsoMobTasks, like GCI and SIM Roaming testingWe’re seeing a lot of Big Brands doing usability testing … MobExperience … trying to ensure and understand how they are positioning (and how they can position) in marketplace
- Telecom / handset firms have “Developer Network” divisions to help 3rd party mobile developers create software for their platformPartner engagements facilitate low-cost developer acquisition into Mob4Hire community.