Meet	  your	  date	     Note	  the	  small	  stuff	     Strut	  your	  game	     Impress	  beyond	  belief	  
Hypothesis	  formation	                                22:07	  
22:29	  
Assumption	  Our	  target	  market	  hunt	  at	  night	  Found	  in	  bars,	  clubs,	  lines	  
Hit	  the	  street	  	                          There	  is	  a	  problem	             Pivot 1      Not	  for	  women	     ...
There	  is	  a	  workaround	                       Name	  /	  number	  /	  key	  features	  
Workaround	  Not	  for	  the	  players	  “Lead	  users	  face	  needs	  that	  will	  be	  general	  in	  a	  marketplace	...
Craigslist   Survey	                  01:40	  
There	  is	  a	  market	  33%	  respondents	  are	  parallel	  daters	  
MVP	  One	  Landing	  page	  
#Fail	  2	  emails	  captured.	  	  100	  %	  respondents	  would	  pay	  for	  premium	  version.	  
Sketch	  ideas	                        10:26	  
“I	  use	  a	  RAZR”	  
Pivot	  SMS	  is	  simplest	  path	  to	  MVP	  
MVP	  2	  
You got game?Text your name to manage your conquests(212) 804-6729             Dont worry, it won’t cost you any extra . S...
150	  flyers	  handed	  out	  
~50	  significant	  conversations	  
15	  sign-­‐ups.	  	  
7	  messages	  sent	  
30%	  conversion	  rate	  
Validation	  There	  is	  an	  addressable	  market	  for	  SMS	  
Revenue	  stream	                            Free	  sign-­‐up	  1st	  5	  messages	  free	               1st	  month	  fre...
Business	  model	  
SMS	  has	  been	  validated	  Now	  for	  Smartphone…	  
Android	  App.	  
Product	  development	  roadmap	  CRM	  features	  Reminders	  Synchronization	  Search	  
Future	  pivots?	  Broader	  market	  appeal	  
Questions	  
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Be bop - Lean Startup Machine NYC

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FInalist presentation for Lean Startup Machine NY on April 03, 2011

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Be bop - Lean Startup Machine NYC

  1. 1. Meet  your  date   Note  the  small  stuff   Strut  your  game   Impress  beyond  belief  
  2. 2. Hypothesis  formation   22:07  
  3. 3. 22:29  
  4. 4. Assumption  Our  target  market  hunt  at  night  Found  in  bars,  clubs,  lines  
  5. 5. Hit  the  street     There  is  a  problem   Pivot 1 Not  for  women   (Gay  guys  don’t  date  women)   23:17-­‐00:40  
  6. 6. There  is  a  workaround   Name  /  number  /  key  features  
  7. 7. Workaround  Not  for  the  players  “Lead  users  face  needs  that  will  be  general  in  a  marketplace  –  but  face  them  months  or  years  before  the  bulk  of  that  marketplace  encounters  them”        -­‐Eric  von  Hippel  
  8. 8. Craigslist Survey   01:40  
  9. 9. There  is  a  market  33%  respondents  are  parallel  daters  
  10. 10. MVP  One  Landing  page  
  11. 11. #Fail  2  emails  captured.    100  %  respondents  would  pay  for  premium  version.  
  12. 12. Sketch  ideas   10:26  
  13. 13. “I  use  a  RAZR”  
  14. 14. Pivot  SMS  is  simplest  path  to  MVP  
  15. 15. MVP  2  
  16. 16. You got game?Text your name to manage your conquests(212) 804-6729 Dont worry, it won’t cost you any extra . Standard rates apply.We respect your privacy and will not share your details with any third parties. www.usebebop.com Is  this  an  MVP?  
  17. 17. 150  flyers  handed  out  
  18. 18. ~50  significant  conversations  
  19. 19. 15  sign-­‐ups.    
  20. 20. 7  messages  sent  
  21. 21. 30%  conversion  rate  
  22. 22. Validation  There  is  an  addressable  market  for  SMS  
  23. 23. Revenue  stream   Free  sign-­‐up  1st  5  messages  free   1st  month  free  $5  for  n  messages   $5  /  month  
  24. 24. Business  model  
  25. 25. SMS  has  been  validated  Now  for  Smartphone…  
  26. 26. Android  App.  
  27. 27. Product  development  roadmap  CRM  features  Reminders  Synchronization  Search  
  28. 28. Future  pivots?  Broader  market  appeal  
  29. 29. Questions  

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