Be bop - Lean Startup Machine NYC

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FInalist presentation for Lean Startup Machine NY on April 03, 2011

Be bop - Lean Startup Machine NYC

  1. Meet  your  date   Note  the  small  stuff   Strut  your  game   Impress  beyond  belief  
  2. Hypothesis  formation   22:07  
  3. 22:29  
  4. Assumption  Our  target  market  hunt  at  night  Found  in  bars,  clubs,  lines  
  5. Hit  the  street     There  is  a  problem   Pivot 1 Not  for  women   (Gay  guys  don’t  date  women)   23:17-­‐00:40  
  6. There  is  a  workaround   Name  /  number  /  key  features  
  7. Workaround  Not  for  the  players  “Lead  users  face  needs  that  will  be  general  in  a  marketplace  –  but  face  them  months  or  years  before  the  bulk  of  that  marketplace  encounters  them”        -­‐Eric  von  Hippel  
  8. Craigslist Survey   01:40  
  9. There  is  a  market  33%  respondents  are  parallel  daters  
  10. MVP  One  Landing  page  
  11. #Fail  2  emails  captured.    100  %  respondents  would  pay  for  premium  version.  
  12. Sketch  ideas   10:26  
  13. “I  use  a  RAZR”  
  14. Pivot  SMS  is  simplest  path  to  MVP  
  15. MVP  2  
  16. You got game?Text your name to manage your conquests(212) 804-6729 Dont worry, it won’t cost you any extra . Standard rates apply.We respect your privacy and will not share your details with any third parties. www.usebebop.com Is  this  an  MVP?  
  17. 150  flyers  handed  out  
  18. ~50  significant  conversations  
  19. 15  sign-­‐ups.    
  20. 7  messages  sent  
  21. 30%  conversion  rate  
  22. Validation  There  is  an  addressable  market  for  SMS  
  23. Revenue  stream   Free  sign-­‐up  1st  5  messages  free   1st  month  free  $5  for  n  messages   $5  /  month  
  24. Business  model  
  25. SMS  has  been  validated  Now  for  Smartphone…  
  26. Android  App.  
  27. Product  development  roadmap  CRM  features  Reminders  Synchronization  Search  
  28. Future  pivots?  Broader  market  appeal  
  29. Questions  

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