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Be bop - Lean Startup Machine NYC

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FInalist presentation for Lean Startup Machine NY on April 03, 2011

FInalist presentation for Lean Startup Machine NY on April 03, 2011


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  • 1. Meet  your  date   Note  the  small  stuff   Strut  your  game   Impress  beyond  belief  
  • 2. Hypothesis  formation   22:07  
  • 3. 22:29  
  • 4. Assumption  Our  target  market  hunt  at  night  Found  in  bars,  clubs,  lines  
  • 5. Hit  the  street     There  is  a  problem   Pivot 1 Not  for  women   (Gay  guys  don’t  date  women)   23:17-­‐00:40  
  • 6. There  is  a  workaround   Name  /  number  /  key  features  
  • 7. Workaround  Not  for  the  players  “Lead  users  face  needs  that  will  be  general  in  a  marketplace  –  but  face  them  months  or  years  before  the  bulk  of  that  marketplace  encounters  them”        -­‐Eric  von  Hippel  
  • 8. Craigslist Survey   01:40  
  • 9. There  is  a  market  33%  respondents  are  parallel  daters  
  • 10. MVP  One  Landing  page  
  • 11. #Fail  2  emails  captured.    100  %  respondents  would  pay  for  premium  version.  
  • 12. Sketch  ideas   10:26  
  • 13. “I  use  a  RAZR”  
  • 14. Pivot  SMS  is  simplest  path  to  MVP  
  • 15. MVP  2  
  • 16. You got game?Text your name to manage your conquests(212) 804-6729 Dont worry, it won’t cost you any extra . Standard rates apply.We respect your privacy and will not share your details with any third parties. www.usebebop.com Is  this  an  MVP?  
  • 17. 150  flyers  handed  out  
  • 18. ~50  significant  conversations  
  • 19. 15  sign-­‐ups.    
  • 20. 7  messages  sent  
  • 21. 30%  conversion  rate  
  • 22. Validation  There  is  an  addressable  market  for  SMS  
  • 23. Revenue  stream   Free  sign-­‐up  1st  5  messages  free   1st  month  free  $5  for  n  messages   $5  /  month  
  • 24. Business  model  
  • 25. SMS  has  been  validated  Now  for  Smartphone…  
  • 26. Android  App.  
  • 27. Product  development  roadmap  CRM  features  Reminders  Synchronization  Search  
  • 28. Future  pivots?  Broader  market  appeal  
  • 29. Questions