This document outlines the process of developing an MVP dating app called Bebop. It started with the hypothesis of targeting singles who hunt for dates at night. After testing an initial landing page, it was determined that SMS would be the simplest MVP. A text message service was launched that allowed people to manage contacts. This SMS MVP received sign-ups and messages, validating the addressable market. The next steps outlined developing an Android app with more features like CRM, reminders and synchronization. Future pivots discussed broadening the market appeal.

1. Meet
your
date
Note
the
small
stuff
Strut
your
game
Impress
beyond
belief

2. Hypothesis
formation
22:07

3. 22:29

4. Assumption
Our
target
market
hunt
at
night
Found
in
bars,
clubs,
lines

5. Hit
the
street
There
is
a
problem
Pivot 1 Not
for
women
(Gay
guys
don’t
date
women)
23:17-­‐00:40

6. There
is
a
workaround
Name
/
number
/
key
features

7. Workaround
Not
for
the
players
“Lead
users
face
needs
that
will
be
general
in
a
marketplace
–
but
face
them
months
or
years
before
the
bulk
of
that
marketplace
encounters
them”
-­‐Eric
von
Hippel

8. Craigslist
Survey
01:40

9. There
is
a
market
33%
respondents
are
parallel
daters

10. MVP
One
Landing
page

11. #Fail
2
emails
captured.
100
%
respondents
would
pay
for
premium
version.

12. Sketch
ideas
10:26

13. “I
use
a
RAZR”

14. Pivot
SMS
is
simplest
path
to
MVP

15. MVP
2

16. You got game?
Text your name to manage your conquests
(212) 804-6729
Don't worry, it won’t cost you any extra . Standard rates apply.
We respect your privacy and will not share your details with any third parties.
www.usebebop.com
Is
this
an
MVP?

17. 150
flyers
handed
out

18. ~50
significant
conversations

19. 15
sign-­‐ups.

20. 7
messages
sent

21. 30%
conversion
rate

22. Validation
There
is
an
addressable
market
for
SMS

23. Revenue
stream
Free
sign-­‐up
1st
5
messages
free
1st
month
free
$5
for
n
messages
$5
/
month

24. Business
model

25. SMS
has
been
validated
Now
for
Smartphone…

26. Android
App.

27. Product
development
roadmap
CRM
features
Reminders
Synchronization
Search

28. Future
pivots?
Broader
market
appeal

29. Questions