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2010 NTEN - Giving To Go
- 1. Giving to Go: Using Technology to Incorporate Giving into Any Online Experience Presenters: Bill Strathmann, Network for Good Susan Gordon, Causes on Facebook Direct Difficult Questions to: Stacie Mann, Network for Good #10NTC.2Go
- 4. WHAT are the trends?
- 8. Everyone is always online… just not on your site
- 10. WHERE are people giving?
- 13. Social Networks for Good
- 15. Research Sites
- 16. How’d they hear about you? The messenger matters! Source: The Next Generation of American Giving, a March 2010 study by Convio, Edge Research and Network for Good Partner Sea Change Strategies
- 17. How Does Giving Behavior Differ?
- 18. Their behavior’s different… what about yours? Social Networking Site Avg $45 Donate Page Avg $137
- 19. Case Study: Causes on Facebook
- 20. How Donating on Causes Works
- 21. Donations Tracking http://nonprofits.causes.com
- 23. Fundraising
- 25. Be Specific and Impact-Focused
- 26. Social Media = Social Recognition / Social Pressure
- 27. The Social Graph
- 29. Media on Causes
- 30. Closing the Loop
- 32. Case Study: The Humane Society
- 41. Evaluation Code: 147 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 147 Text 147 to 69866 Visit nten.org/ntc-eval Enter Code 147 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
Editor's Notes
- Ad Not the experts, but enabling new forms of giving to go $200K per mos API giving Then learning and sharing based on data
- Makes sense amount down… f2f While donate now pages increased 17%, primarily because of new channels overall was 58%
- BUT NOT ON YOUR SITE
- More than corporate sector Makes sense… I care about the anacostia more than my panteen
- Walk really well before your can run NEED transition for platform has arrived
- In 2009 our partners were processing an average of $200K per month
- In 2009 our partners were processing an average of $200K per month
- Here’s an image of the secure donation form…
- As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
- And then fundraise for a specific organization or project (all fundraising causes have to identify a registered 501c3 and then Network for Good, a nonprofit, does the processing and delivers a monthly check to each nonprofit)…
- As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
- As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
- As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
- As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
- As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
- Volunteers, Board members, etc. Build a relationship with them so they’ll activate their own networks